COM568 Course Introduction
– Spring 2017 Course Objectives
4. Course Goals and Objectives
The goal of this course is to provide students with a conceptual and practical understanding of the goals, processes, and strategies for creating effective online public relations campaigns. The objective of this course is to allow students to develop the skills required for planning and implementing effective online public relations campaigns in an organization.
5.1 Academic Integrity Students are expected to conform to the following academic integrity rules:
COM568 Course Description
Semester 1 2019 – 2020 Name and Number: Timetable: Course Description for COM568 – New Media Campaign Design & Marketing (COM568) Semester 1 2019 – 2020 This course is the first course in a sequence of courses to be offered in the second semester of the Faculty of Information Technology. Students must pass all four required courses in order to earn the degree. Completion of this course does not guarantee that a student will be admitted to the Faculty, as
Universities Offering the COM568 Course
courses for universities in Australia – List of universities offering COM568 course as part of the curriculum. Find the list of universities where you can take COM568 Course.
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COM568 Course Outline
Fall 2017 (PDF Version) COM568 Course Outline for COM568 – New Media Campaign Design & Marketing (COM568) Fall 2017 (Text Version) Web Document Information Last Revised on March 29, 2018
Other courses offered by this department Department courses ARLS 266 – Introduction to Digital Humanities (PDF Version) ARMS 307 – Multimedia Design I & II (PDF Version) ARMS 308 – Interactive Multimedia Design II (PDF Version) ARMS
COM568 Course Objectives
1. Demonstrate an understanding of the power of multimedia in reaching target audiences in today’s marketplace. 2. Understand the strategies and processes involved in creating, designing and implementing successful multimedia campaigns, including broadcast, print, interactive, and online media. 3. Demonstrate a strong sense of creativity in developing marketing campaigns. 4. Develop and use a basic knowledge of web design principles to create effective web sites for small businesses or organizations that can be used on their own or embedded within an
COM568 Course Pre-requisites
on the Web: • Com 568 – New Media Campaign Design & Marketing (COM568) on the Web – New Media Campaign Design & Marketing (COM568) on the Web COM568 – New Media Campaign Design and Marketing
Published: Nov 17, 2017
What is your highest level of education completed?
CollegeGraduated with an Associates degree in Communications from Sullivan University in 2014.Who do you go to school with?Who do you go to school with?
COM568 Course Duration & Credits
Course Code: COM568
Level/Division: A-level, AS-level
Course Length: 1 Year, 15 Months (Full-time)
College/University: University of South Wales
Study Mode: Full-time | Part-time | Distance Learning
Module Credits for COM568 – New Media Campaign Design & Marketing (COM568) Module Name Module Code Credit Value New Media Campaign Design & Marketing (COM568) 4.0 Important Dates for COM568 – New Media Campaign Design & Marketing (
COM568 Course Learning Outcomes
The following learning outcomes are essential to the successful completion of this course: Upon successful completion of this course, students will be able to: 1. Describe core concepts in new media marketing, including key elements and principles of integrated brand communication. 2. Demonstrate understanding of audience, brand and agency positioning in integrated media environments. 3. Develop an integrated media campaign that is grounded in audience research and strategic analysis. 4. Create effective online and offline communications that contribute to consumer engagement and support
COM568 Course Assessment & Grading Criteria
Week 1 – Introduction to the COM568 Course Assignment 1: Please respond to the following in a minimum of 200 words. How do you think the New Media Campaign Proposal will affect the way we design campaigns? Do you agree or disagree with this statement? Why or why not? Week 2 – New Media Campaign Design & Marketing Report Assignment 2: Please respond to the following in a minimum of 250 words: Using your research, project, and work from assignment #1, provide
COM568 Course Fact Sheet
(pdf format) This course provides an introduction to the world of media and marketing, with emphasis on new media and social media. It will also provide a foundation in theory and practice of digital design, including web design principles. The course is based on the principles of good communications, with an emphasis on clear communication and succinct communication strategies. We will investigate and apply theories of visual communication, research methods, strategic planning and organizational effectiveness. Students will learn about traditional and new media as well as various social networking
COM568 Course Delivery Modes
Course Modules Full Course Modules for COM568 – New Media Campaign Design & Marketing (COM568) are:
Module 1 – Introduction
Module 2 – Goal and Objectives
Module 3 – Content Development
Module 4 – Production
Module 5 – Storyboarding, Shoot Day and Post-Production
Module 6 – Social Media Integration
Module 7 – Writing Promotional Copy
Module 8 – Storyboarding, Shoot Day and Post-Production Module 9 – Audio Editing with
COM568 Course Faculty Qualifications
Assignments Assignments will be distributed weekly. All assignments must be completed on time. Final grades will be based on the submission of each assignment in a timely manner and one final exam. Each student is required to take a final exam that covers all assigned material for the course. The final grade will be based upon the passing score of the exam and the quality of the work submitted (i.e., the student’s level of writing, organization, and content development). Late Assignment Policy: Except in emergency circumstances
COM568 Course Syllabus
COURSE DESCRIPTION This course is designed to introduce you to the fundamentals of
The Bachelor of Science in Multimedia Design and Production (MMDP) degree program at North Carolina State University provides students with a broad background in digital media production. The MMDP
6.1 Master of Fine Arts in Photography (MFA) Program Description Students will develop a theoretical, historical and practical knowledge of photography by undertaking advanced study of a range of photographic
CMYK, RGB AND LAB Color Values The CMY
Suggested COM568 Course Resources/Books
– 2nd Edition by Ward Kennedy (U of North Carolina at Chapel Hill, USA)
Lecture – The History of Fashion (U of North Carolina at Chapel Hill, USA)
Introduction to the Web – A First Course in HTML and XHTML (U of North Carolina at Chapel Hill, USA)
Digital Photography Fundamentals: A Series of Lessons on Digital Photography (U of North Carolina at Chapel Hill, USA)
Introduction to Multimedia Communication & Design (COM568) – 1st Edition by Jake
COM568 Course Practicum Journal
Course Practicum Journal for COM568 – New Media Campaign Design & Marketing (COM568) This course is a new media campaign design and marketing course. In this course you will learn how to develop an integrated communications strategy in both the digital and traditional media environments that can be applied to a specific client or situation. You will then collaborate with your team to implement this strategy. Your project will involve: developing a strategic communications plan;
evaluating customer needs and objectives;
choosing appropriate target audiences; and
Suggested COM568 Course Resources (Websites, Books, Journal Articles, etc.)
Book Chapters (Do you have a chapter for this course? Please send it to the email below. You may include your name and student number if it appears on your assignment.)
File Size: 77 KB Downloads: 76
Proposed Course Schedule
Course Instructional Topics Course Discussion Topics Important Dates COM568 Research Methodology Session 1 (July 26) Topic Identification (July 28) Data Collection – Interviews (July 30) Data Analysis – Textual Analysis of Interviews (
COM568 Course Project Proposal
. What are the objectives of this project? How will you evaluate your project? Explain in detail, and list three (3) questions to be addressed during your research. Writing Assignment: A short writing assignment (approximately 500 words) is due within one week of receiving final approval for the course project. The assignment should provide an overview of your proposed course project, including goals and expected outcomes, risks and benefits, resources required, timeline and key deliverables. An example of a completed writing assignment can
COM568 Course Practicum
is offered by the Department of Communication. The course is designed to teach students how to design and plan marketing campaigns for clients in order to help them reach their goals. Marketing campaigns are usually a mix of research, communication and implementation.
Every marketing campaign must be carefully planned in order to meet the goals of the client. This course teaches students how to develop marketing plans that will best suit the needs of their client.
The course provides an overview of principles and practices used in creating successful and effective
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New Media Campaign Design & Marketing (COM568)
Q1. Please discuss the significance of Kevin Roberts’s work in exploring the nexus between creativity and critical thinking, and his implications for design practice.
– According to Roberts, an effective critical thinker will be able to explain what they did and why they did it. This is a simple and yet crucial element of critical thinking: one should be able to explain what they did and why they did it. The audience
Top 100 AI-Generated Questions
at University of Arizona
Course Website: https://www.uark.edu/ADP/catalogs/2020/current/training/courses/com568.html
This course introduces the concepts and basic tools used to build Adobe Campaign’s built-in Contact Management (CM) and Customer Relationship Management (CRM) systems. The course will cover the CM platform through a series of guided exercises designed to develop basic skills in working with contact data, automating user workflows, developing advanced dynamic content using HTML code
What Should Students Expect to Be Tested from COM568 Midterm Exam
What Should Students Expect to Be Tested from COM568 Midterm Exam for COM568 – New Media Campaign Design & Marketing (COM568) at UND:
– Second Year Seminar in Communication: Theories of Communication
– DIGITAL MEDIA AND CULTURE (DMC)
– 2014-15 COMMUNICATION STUDIO 2
– Visual Communication Design
– University Honors Program
Top of page
How to Prepare for COM568 Midterm Exam
– Fall 2020
Also, as per the above table, a student should attempt 6-8 questions each question for a total of 48-54 questions. That is to say that one should spend at least 30-35 minutes in each question and attempt at least 4 questions (if possible, it is always better to attempt all of them). Of course, if a student feels that s/he has sufficient knowledge about the topic, he/she can go ahead with attempting more questions
Midterm Exam Questions Generated from Top 100 Pages on Bing
This page contains a random COM568 midterm questions and answers. The questions are based on new media design and marketing scenarios from the readings and the course lectures. Answers to these questions were generated using Microsoft Word.
Here is the list of TOP 100 pages in which we have generated Top 100 COM568 Questions:
Midterm Exam Questions Generated from Top 100 Pages on Google
– CSUF Spring 2017. Change the whole world. com is a free online resource that offers valuable content and comparison features to users. The primary aim of this book is to provide a comprehensive overview of the fundamentals of digital marketing, its developments over the years and current trends in the field. You have to work hard for your promotion. Search within the reviews Browse reviews by: Date (newest first) Date (oldest first) Rating (highest first) Rating (lowest first) User
Top 100 AI-Generated Questions
– Unit 2: Designing with Data & Visualisation – 2017
The 5M framework is a method of approaching what has been called the next big thing in marketing, however it is not a new way to approach the problem. The most obvious example is Google and its “Search Inside Yourself” program which was developed as a “personal mindfulness coach” for Google employees. While the core of the 5M framework comes from this work, there are other examples that are worth exploring
What Should Students Expect to Be Tested from COM568 Final Exam
How to Prepare for COM568 Final Exam
– Master Digital Marketing 2016 in Delhi, India.
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Over 1,000 students have enrolled for the COM568 Final Exam.
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Final Exam Questions Generated from Top 100 Pages on Bing
– [Page 1]
Exam: COM568 – New Media Campaign Design & Marketing
Final Exam Questions Generated from Top 100 Pages on Google
At 3:00PM on Monday, June 1st (EST), you will have access to two practice exams of COM568 – New Media Campaign Design & Marketing (COM568). These practice exams will consist of questions taken from several top 100 Google searches for the topic “new media campaign design and marketing” that are usually asked in class. The practice exams will cover a wide variety of topics including: Audience analysis: What is your target audience? How do they differ from your competition?
Week by Week Course Overview
COM568 Week 1 Description
Week 1 New Media Campaign Design & MarketingDescription of CourseLearn how to effectively use new media in marketing your company. These days, it’s almost impossible to get people to listen to radio or watch television. New media has become such an important tool for marketers that companies should consider using the Internet and other platforms to promote their products and services. This course teaches you how to develop and plan an effective Internet campaign so you can get more people interested in your products and services while at the same time being
COM568 Week 1 Outline
Week 1 Outline for COM568 – New Media Campaign Design & Marketing (COM568) View the attached PowerPoint and complete the following: 1. In addition to your PowerPoint, write a 750-1,000-word essay in which you: o Explain how the use of new media can be used to create new campaigns for
Week 3 CheckPoint: Creativity and Innovation (COM550) Week 3 CheckPoint: Creativity and Innovation (COM550) View the attached PowerPoint presentation
COM568 Week 1 Objectives
(3) • Evaluate and assess the elements of a marketing plan. • Use the Plan, Do, Study, Act cycle to design and implement a successful marketing plan for a product or service. • Explain the different elements in a marketing plan and compare them to an existing marketing campaign or document. • Identify the various types of media available in which an organization can advertise its products or services.
COM568 Week 2 – Plan for Marketing Campaigns (COM568) (3) • Describe how an
COM568 Week 1 Pre-requisites
1. Design and develop a new, topical, Web-based campaign for a well-known brand. 2. Design and develop a new Web site to support the campaign (web pages for ads, landing pages for sponsors). 3. Deliver a presentation to your course team that covers:
Pre-requisites for COM568 – New Media Campaign Design & Marketing (COM568)
1. Design and develop a new, topical, Web-based campaign for a well-known brand.
2. Design and develop a
COM568 Week 1 Duration
New Media Campaign Design & Marketing (COM568) Final Paper: Write a 4 to 6-page paper in which you include the following: What are the responsibilities of a digital content manager? Provide an example of one project in which this role was performed. Include what information would be included in the proposal. Determine how a digital content manager would plan and execute an effective social media campaign for a new product or service. Explain three strategies that you would use to promote your company on social media. Create
COM568 Week 1 Learning Outcomes
1. You will evaluate the effectiveness of an online media campaign by participating in the development and delivery of a short-term campaign, based on one case study from your learning experience this week.2. You will discuss how online media can be used to convey messages that are not immediately accessible or easily conveyed through traditional methods of communication.3. You will create a list of elements that need to be considered when using online marketing to achieve specific goals (including budget and timeline).4. You will choose one of
COM568 Week 1 Assessment & Grading
– Fall 2012
Learning Outcomes Assess your understanding of the principles and practices of new media campaign design. Outline your development process for developing a new media campaign based on an ethical marketing environment. Identify your strengths and weaknesses in terms of both new media campaigns and marketing.
Submission Details For this assignment you are required to submit a 5-6 page paper addressing the following:
1. Briefly describe the theory and practice of new media campaign design, including what is involved in the creation of a
COM568 Week 1 Suggested Resources/Books
Week 1 Suggested Resources/Books for COM568 – New Media Campaign Design & Marketing (COM568) by nguyenanh2o, 10/30/2010
COM568 WEEK 1 SUGGESTED RESOURCES/SPECIAL PROJECT CHALLENGE (COM568) by College Writing Institute, 11/9/2010
Week 2 Suggested Resources/Special Project Challenge (COM568) by College Writing Institute, 11/23/2010
COM568 Week 1 Assignment (20 Questions)
for New Media Campaign Design & Marketing – COM568 Assignment #1: 20 Questions, WEEK 1
NEW MEDIA CAMPAIGN DESIGN & MARKETING COM568 ASSIGNMENT #1
Question 1: Email Campaign
In your responses to the five questions below, be sure to include the types of email (in addition to transactional) you used to send your email marketing campaigns.
Question 2: Web Site Development & Marketing (COMP561)
a. For this project, what is a
COM568 Week 1 Assignment Question (20 Questions)
Week 1 Assignment Question (20 Questions) for COM568 – New Media Campaign Design & Marketing (COM568)
Each week, you will be responsible for a different project or initiative. Assignments that are not part of the week’s theme will not count towards your grade. A student will be assigned up to two projects/assignments during the course and one of the assignments must have a written response component. For all submissions, the student should use the assignment submission form within Blackboard.
COM568 Week 1 Discussion 1 (20 Questions)
Week 1 Discussion 1 (20 Questions) for COM568 – New Media Campaign Design & Marketing (COM568) Week 1 Discussion 1 (20 Questions) for COM568 – New Media Campaign Design & Marketing (COM568)
In the wake of the events of September 11, Western companies have been embroiled in a war against terrorism. Of course, all businesses are different, and are not the same, but they are all facing many similar challenges. Provide two examples from your
COM568 Week 1 DQ 1 (20 Questions)
for New Media Campaign Design & Marketing (COM568) for
New Media Campaign Design & Marketing (COM568) – New Media Campaign Design & Marketing (COM568) | Task 1: Formulate and develop a new media campaign, design and marketing strategy for a client. This assignment is designed to allow students the opportunity to explore multiple aspects of an integrated marketing communications campaign, by developing a full-scale advertising campaign that includes all facets of business communication.
This task requires you to
COM568 Week 1 Discussion 2 (20 Questions)
Week 1 Discussion 2 (20 Questions) for COM568 – New Media Campaign Design & Marketing (COM568)
New Media Campaign Design & Marketing (COM568) Week 1 Discussion 1 (20 Questions) for COM568 – New Media Campaign Design & Marketing (COM568)
New Media Campaign Design & Marketing (COM568) Week 1 Discussion 3 (20 Questions) for COM568 – New Media Campaign Design & Marketing (COM568)
New Media Campaign Design & Marketing (COM
COM568 Week 1 DQ 2 (20 Questions)
1) Which of the following is a primary marketing strategy for an e-business that offers downloadable music? A) Product bundling B) Brand extension C) Internet advertising D) Affiliate marketing E) All of the above 2) The method used by your organization to advertise a new product is… (COM568 Week 1 DQ 3 (15 Questions) for COM568 – New Media Campaign Design & Marketing (COM568)) 3) The main advantage of online banner advertising is that
COM568 Week 1 Quiz (20 Questions)
at Kaplan University
COM568 Week 1 MCQ’s (20 Multiple Choice Questions)
Week 1 Test – NEW
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New Media Campaign Design & Marketing (COM568) Week 1 Test – NEW
Evaluates the role of marketing communications in delivering messages to targeted audiences.
Select and define your target market.
Differentiate among specific target marketing approaches.
Describe the four main types of communication media and explain the differences in each.
Use examples to describe how marketing communications techniques are used to create a positive image for
COM568 Week 2 Description
Week 2 Description for COM568 New Media Campaign Design & Marketing (COM568) The purpose of this week’s course assignment is to identify the different aspects of the media that are important to you and your organization. You will then design a strategy to promote your organization’s website. Your strategy should include the following information: • Identify your target audience(s) • Develop an approach that incorporates a message that is meaningful to them • Incorporate technological strategies, e.g., social media, webinars, podcasts
COM568 Week 2 Outline
Paper 1: New Media Campaign Design (COM568-001) • Topic 1: new media campaigns, including social media, • Describe the steps involved in developing an effective social media strategy for a target market. • Choose at least two methods of
Week 2 Entrepreneurship Assignment
412 Words | 2 Pages
a new business venture which includes the financial aspects of starting your own business. The following are some possible ways to write a one page paper on entrepreneurial spirit by using the theory
COM568 Week 2 Objectives
– 2.1, 2.2, 2.3 Read the article on New Media Campaign Design & Marketing (com568) and complete the activities at the end of each unit.
COM568 Week 3 Strategic Planning & Marketing Plan (COM568) – 3.1, 3.2, 3.5 Read the article on Strategic Planning & Marketing Plan (com568) and complete the activities at the end of each unit.
COM568 Week 4 Current Issues
COM568 Week 2 Pre-requisites
NEW – NEW
COM568 Week 3 Pre-requisites for COM568 – New Media Campaign Design & Marketing (COM568) NEW – NEW
Com 600 Complete Study Guide (including Quizzes) new in Package!
COM568 Week 4 Pre-requisites for COM568 – New Media Campaign Design & Marketing (COM568) NEW – NEW
COM568 Week 5 Pre-requisites for
COM568 Week 2 Duration
New Media Campaign Design & Marketing (COM568) New Media Campaign Design & Marketing (COM568) In this assignment, you will submit an original digital media campaign. The campaign should be focused on a social network, new media site or mobile application. You can choose from the following topics: Live video broadcasting Mobile streaming Social network marketing Online games Mobile couponing Social commerce Advertising on mobile devices Online tutoring In addition, your campaign must include either a written business plan or example of a similar campaign proposal for a
COM568 Week 2 Learning Outcomes
NEW! You will create a mock public relations campaign for an unknown company. The goal of your project is to gain publicity for the product and build credibility for the company. Describe the problem you are trying to solve through your campaign and come up with the solution by providing reasons for your decisions. Propose a name for the product, brand, or service you think would be good and why. Propose a logo or symbol that would best represent the product, brand, or service and why. Name one
COM568 Week 2 Assessment & Grading
– New Media Campaign Design & Marketing (COM568) COM568 Week 2 Assessment & Grading for COM568 – New Media Campaign Design & Marketing (COM568) Com 568 Week 2 Assessment & Grading for COM568 – New Media Campaign Design & Marketing (COM568) Com 568 Week 2 Assessment & Grading for COM568 – New Media Campaign Design & Marketing (COM568)
BUSN518 Week 1 DQs
BUSN518 Week 1 DQ
COM568 Week 2 Suggested Resources/Books
Week 1 – Day 2, COM568 Week 2 Suggested Resources/Books for COM568 – New Media Campaign Design & Marketing (COM568) Final Exam
Introduction to the class and general information
Computer misuse and ethical issues
Electronic discussion topics: Using email, Chat rooms, and Weblogs (5 points)
Creating your own website (10 points)
Using social networks for marketing purposes (15 points)
New media campaign design and marketing (25 points
COM568 Week 2 Assignment (20 Questions)
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COM568 Week 2 Assignment (20 Questions)
COM568 New Media Campaign Design & Marketing
Week 2: Strategic Design
Watch the video “Strategic Design”.
1. Suppose you are marketing a new product that is available in a number of flavors. How might your design differ from the current design?
2. Imagine that you are working
COM568 Week 2 Assignment Question (20 Questions)
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COM568 Week 2 Discussion 1 (20 Questions)
Week 2 Discussion 1 (20 Questions) for COM568 – New Media Campaign Design & Marketing. How does the use of new media and social networking affect the way we interact with our personal friends? Do you feel that this technology is changing how we act or communicate with each other? Can using new media make your life more convenient, productive, and/or enjoyable? Email your responses to … Read More
COM550 Week 5 Final Paper (25 Questions) for COM550 – Business Ethics in
COM568 Week 2 DQ 1 (20 Questions)
– New Media Campaign Design & Marketing (COM568) Week 2 DQ 1 (20 Questions) – Week 2 DQ 1 (20 Questions) -For more course tutorials visit www.uophelp.com Week 2 DQ 2 (10 Questions) -Week 2 DQ 2 (10 Questions) Week 2 Assignment: Maslow’s Hierarchy of Needs for… For more course tutorials visit www.uophelp.com Week 1 Individual Assignment Assignment: Principles
COM568 Week 2 Discussion 2 (20 Questions)
Instructions: Answer all of the questions in this discussion. The questions are designed to create a discussion board where you can interact with other students and myself. Please be specific when you answer the questions, as this will give other students feedback on your response, which may help improve future discussions.
Answer the following questions using your own words in a 1-2 page (double spaced) essay format:
1. What is non-personal branding?
2. Why is branding important for your business?
COM568 Week 2 DQ 2 (20 Questions)
For more classes visit www. COM568 Week 2 DQ 2 (20 Questions) for COM568 – New Media Campaign Design & Marketing (COM568) For more classes visit www. com is the home of thousands of courses and much more. Choose from any subject or topic to get started! · Videos · Free Sample 9th Edition Communications Management Communication Management, 8th Edition The Seventh Edition of Communication Management, by Joyce J. Rothwell and Deborah R. Fenner, has
COM568 Week 2 Quiz (20 Questions)
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COM568 Week 2 MCQ’s (20 Multiple Choice Questions)
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COM568 Week 2 MCQ’s (20 Multiple Choice Questions)
1. Which of the following is NOT a major function of marketing?
A. Product differentiation
B. Customer service
C. Competitive analysis
D. Building brand loyalty
E. Rapid market entry
F. Low cost leadership
G. Competitive intelligence
H. Building customer value
I. Brand equity and reputation management
COM568 Week 3 Description
For more course tutorials visit www.newmediacampaign.com New Media Campaign Design & Marketing (COM568) New Media Campaign Design and Marketing (COM568) is the final course project for this class. You will create a media campaign that is designed to help one of your clients gain increased market share in a competitive industry. The media campaign should include social media marketing elements, which you will learn about in this course. This assignment will also explore how creative and social media marketing can be integrated together to support
COM568 Week 3 Outline
Written By: Chad David
Date Posted: 10/20/2010
COM568 Week 3 Outline for COM568 – New Media Campaign Design & Marketing (COM568)
New Media Campaign Design & Marketing
COM568 Week 3 Outline for COM568 – New Media Campaign Design & Marketing (COM568)
1. As part of your new media marketing campai