MKT410 Course Introduction
Course Introduction for MKT410 – Digital Analytics (MKT410) The course will explore the challenges of digital analytics in a media environment, the tools and techniques that can be used to measure and understand them and how such techniques can be used to improve marketing performance. No previous knowledge of digital analytics is necessary. Just an interest in applying it to enhance marketing performance.
This course introduces students to conceptual issues in public health, including cultural, ethical, political, social, economic and environmental aspects of disease prevention
MKT410 Course Description
– Course Details – Digital Analytics (MKT410) Course Code: MKT410 Course Title: Digital Analytics (MKT410) Credit Hours: 3 Credits Type of Course: Final Course (No exams or quizzes) Credit Units: 4.00 US System: Academic Semester Spring Instructor Name: Login to View Instructor Name Contact Information Office Location: N/A Office Phone: N/A Other Department Website:
Admission to the University is based on a student’s demonstrated ability to function
Universities Offering the MKT410 Course
Institutes offering the MKT410 course for MKT410 – Digital Analytics (MKT410)
1. 2. 3. 4. 5.
Top Universities Offering MKT410 – Digital Analytics (MKT410) Course
Institutes Offering MKT410 – Digital Analytics (MKT410) Course
1. Indian Institute of Management, Ahmedabad, Gujarat, India
2. University of Chicago Booth School of Business, Illinois, USA
MKT410 Course Outline
– Course Outline (Teaching schedule) – Course Objectives: – Understand the technology, infrastructure and business drivers behind digital analytics. – Develop a clear understanding of the analytical process from data collection through to conclusion. – Apply core skills in quantitative and qualitative analysis to generate robust insights. – Work with large sets of data to identify insight, solve problems and make predictions.
Explain the role of digital analytics within organisations
Develop an understanding of the importance of exploring data using sophisticated analytics
Develop an understanding of
MKT410 Course Objectives
This course is designed to give students an understanding of the digital landscape, and the way in which it impacts consumer behavior and marketing decisions. Students will learn about how businesses use digital analytics to gather data that can help them understand their customers. The course also explores how marketers can leverage this information to improve the customer experience and increase conversions. By the end of this course, students should be able to: Identify various tools that are used for digital analytics
Determine key elements to a successful digital analytic strategy
MKT410 Course Pre-requisites
is a foundation class for digital analytics degree program. The purpose of this course is to provide the knowledge and foundational skills needed to develop digital strategies and campaigns in the context of digital marketing.
MKT410 Course Duration: 3-Weeks (45 Hours) Course Language: English
Course Enroll now Online Course Fee:
Online Course Fee:$150
MKT410 Course Duration & Credits
Course Information on MKT410 is as follows : 3 Credits Course Level: Undergraduate Course Description (This course is a part of digital analytics certificate) In this course, students will learn digital analytics techniques, including the use of Digital Marketing Analytics tools. Students will focus on the methods and techniques used in the implementation of digital marketing initiatives through campaigns, user acquisition and measuring the success of marketing campaigns. The main goal is to be able to use digital marketing analytics to gain insight into customer behavior and help
MKT410 Course Learning Outcomes
: After studying this course, you should be able to: Demonstrate a complete understanding of the concepts and terminology involved in digital analytics.
Identify business objectives and key stakeholders in your organization.
Design and execute an analytics solution for marketing purposes.
Analyze data from digital channels including websites, mobile applications, social media platforms, and other channels.
Provide recommendations for changes to marketing campaigns or strategies based on the results of analysis. MKT410 – Digital Analytics (MKT410) Course Learning Outcomes for
MKT410 Course Assessment & Grading Criteria
5 15 MKT410 Course Assessment & Grading Criteria for MKT410 – Digital Analytics (MKT410) MKT410 Course Assessment & Grading Criteria for MKT410 – Digital Analytics (MKT410) Course Overview This course introduces students to a systematic approach to evaluating and analyzing digital marketing campaigns using advanced tools and techniques. We will examine how digital analytics tools can help you determine which strategies are working best, which channels are getting the most engagement, and how you can turn your
MKT410 Course Fact Sheet
Subject Code MKT410
General Information About This Course The course requires students to complete the following tasks:
• An in-class activity (assessment) • Two external assessments: a report and a presentation. • A final examination (end of semester).
This is a 6-credit course. Students are required to complete 5 out of the 6 credits in order to successfully graduate.
Course Syllabus for MKT410 – Digital Analytics (MKT410) COURSE CONTENT, OUTCOMES
MKT410 Course Delivery Modes
are listed below. However, students may use other delivery modes if they prefer. Most courses are offered in face-to-face, online or a combination of the two modes. Hybrid courses offer some elements of face-to-face teaching and student interaction with the instructor and other students.
Distance Learning – Online (1) Face-to-Face (3) Hybrid (2) Select Course Delivery Mode: Select Delivery mode for this course:
Course delivery mode may affect how you learn and interact with your course instructor and other
MKT410 Course Faculty Qualifications
This digital analytics course explores the data gathering, analysis, and reporting processes of digital marketing that are effective, efficient, and result in greater customer satisfaction. This course focuses on the strategic use of Internet marketing activities including search engine optimization (SEO), pay-per-click (PPC), social media marketing, web analytics and conversion optimization.
Course Syllabus MKT410 Course Media Kit
MKT410 Course Learning Outcomes Upon successful completion of this course students will be able to:
Who Should Enroll?
MKT410 Course Syllabus
There are 2 objectives for this course, objectives that apply to all MKT410 students:
Understand how to leverage data from multiple data sources to answer customer questions and make decisions.
Understand the role of analytics in a digital world.
The objective that applies to only one individual student is the first objective.
Introduction to Marketing Analytics Digital Analytics (data analysis) Data Visualization Analysis Tools & Techniques Web Analytics Browsers & Tools Internet Explorer, Chrome, Firefox, Safari Google
Suggested MKT410 Course Resources/Books
Fundamentals of Digital Marketing:
Introduction to Digital Analytics
Analytics for Content Marketers
Behavioral Science and Marketing Analytics
An Introduction to Digital Marketing – Online Marketing: Advertising, Social Media, Mobile Advertising
Digital Marketing Strategy & Tactics – B2B Research (R02)
MKT410 Course Practicum Journal
Course Practicum Journal for MKT410 – Digital Analytics
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Suggested MKT410 Course Resources (Websites, Books, Journal Articles, etc.)
Credit Hours: 3 This course examines how consumer behavior is tracked and analyzed, and applies the knowledge gained to help marketers implement decisions that can impact the bottom line. Students will learn how to use multiple data sets to evaluate a given marketing plan from a consumers’ point of view. The course will also include an overview of techniques used in marketing research.
Required MKT410 Course Resources (Websites, Books, Journal Articles, etc.) for MKT410 – Digital Analytics (MKT410) Credit
MKT410 Course Project Proposal
: Project Proposal for MKT410 – Digital Analytics (MKT410) You will explore how to use digital analytics to understand and better manage the digital presence of your business. How do you measure and enhance the effectiveness of your digital marketing efforts? How can you optimize them for maximum results? This course covers the full range of digital analytics, including search, display, social, mobile, and video analytics as well as how to create a website optimization strategy based on insights from this analysis. It will also
MKT410 Course Practicum
Course Category Instructors: Alec Egan
Natalie Marshall Prerequisites MKT410 – Digital Analytics (MKT410) Course Description This course focuses on the development of an advanced digital analytics program for a business or government agency. The class will work through the steps of building and launching a new, efficient digital analytics program from initial planning and design to execution and delivery. You will conduct a needs assessment, design and implement an implementation strategy, develop an implementation plan, conduct pilots and prepare a full
Related MKT410 Courses
in MKT410 – Digital Analytics (MKT410) at University of Illinois, Urbana-Champaign
MKT410: Digital Analytics (MKT410)
The course focuses on the use of digital analytics to create insights and drive business decisions. The focus is on finding marketing and consumer insights by analyzing traditional data sources as well as new media information sources such as data from social networks, search engines, online video, mobile devices, and blog posts.
– Quantitative Analytics (MKTO) – MKTO 410 Week 3 DQ 1 Marketing Analytics from the “Strategy and Tactics” chapter of the textbook. Identify, justify, and apply two different types of marketing analytics to determine which marketing strategies are most effective in an environment that is characterized by competition from rivals. Discuss what implications your findings might have for the selection of marketing strategies. Include discussion of at least one analytical technique that can be used to conduct this analysis.
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What Should Students Expect to Be Tested from MKT410 Midterm Exam
– Spring 2019 at University of Michigan, Ann Arbor
Where can I get help with questions?
I have several assignments and exams coming up. Do you offer free help in this class? Do you have a tutor for this class? Is there any homework?
We do offer homework help in this class. Our instructor will assign homework problems to the students so they can practice some of the concepts and tools that we discuss in class. Our instructor also gives us weekly assignments to complete.
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MKT410 MKT410 12/10/2018 Video Lectures
The content of this video lecture has been prepared by RIT Marketing Faculty who are subject experts in their respective fields. The video lectures have been created to provide general knowledge for students interested in
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× MKT410 (Digital Analytics) 2nd Qtr final exam
MKT410 Week 1 Individual Assignment – Course Presentation and Discussion Paper – Introduction to Marketing Paper MKT410 Week 1 Individual Assignment – Course Presentation and Discussion Paper – Introduction to Marketing Paper Use the template below to create a PowerPoint presentation that will help you assess your prior marketing knowledge and skills in relation to this course. You
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How to Prepare for MKT410 Final Exam
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Exam #1 (Week 6)
Part 1: Questions and Answers for Week 6
[NOTE: There are some questions that repeat the same answers. These will be selected from all questions asked in the class, to test your understanding of concepts.]
Q1. (13 points)
In a survey of 100 people, you discover that 60 percent intend to buy the product next year. You also find that 40 percent of them had not made a purchase decision in
Final Exam Questions Generated from Top 100 Pages on Google
Complete the following table with the question and answers for each question in the exam. Write 2 sentences per question.
1. Imagine you are an online marketer on Google Analytics. You want to measure conversions from website visitors (i.e., someone came to your site, clicked something and left). You have three goals:
A. Clicks = 1000;
B. Conversion = 10%;
C. Total revenue = $2500.
You also know that there are 4 distinct
Week by Week Course Overview
MKT410 Week 1 Description
Week 1 Description for MKT410 – Digital Analytics (MKT410) MKT410 – Digital Analytics (MKT410) Week 1 Description for MKT410 – Digital Analytics (MKT410) MKT410 – Digital Analytics (MKT410) Week 1 Description for MKT 410 – Digital Marketing Strategy and Planning Marketing Strategy and Planning The purpose of this course is to teach students the business value of digital marketing and the steps they need to take to integrate into a digital
MKT410 Week 1 Outline
– Digital Analytics 2016 Outline for MKT410 – Digital Analytics (MKT410) – Digital Analytics 2016: MKT410 – Digital Marketing Analytics … Course Hero | Instructor Training Materials Courses: MKT410 – Digital Marketing Analytics (Spring 2016) – D…MKT410 is a digital analytics course. Students will learn how to measure marketing effectiveness across all online and offline channels using dashboards, email, web analytics, and other tools.MKT410 Week 1 Performance
MKT410 Week 1 Objectives
MKT410 Week 1 DQs (MKT410) MKT410 Week 2 Objectives for MKT410 – Digital Analytics (MKT410) MKT410 Week 2 DQs (MKT410) MKT410 Week 3 Objectives for MKT410 – Digital Analytics (MKT410) MKT410 Week 3 DQs (MKT410) MKT410 Week 4 Objectives for MKT410 – Digital Analytics (MKT
MKT410 Week 1 Pre-requisites
Course material for MKT410 Digital Analytics (MKT410) Get Discount
Welcome to Week 1 of Digital Analytics. In this week, you will be introduced to the Digital Analytics course and learn about the required tools and techniques. The class is also an opportunity to practice and test your prior knowledge and skills.
In Week 1, you will:
Learn about the concepts, terminology, structure, and functions of digital analytics
Explore how to design a measurement system for analyzing website visitor behaviors
MKT410 Week 1 Duration
Course Project 10 minutes Learning Team Assignment MKT410 (Digital Analytics) Choose a particular industry in which to do your case study. Conduct a background research on the industry’s market share and online competitors. Also, look for relevant current or historical data using Google or any other digital resource. The goal is to identify a company that serves as the benchmark for the industry and is a good example of what to expect from future digital marketing campaigns for the chosen industry.
Minimum Length: Minimum length of 3
MKT410 Week 1 Learning Outcomes
MKT410 Week 1 Learning Outcomes for MKT410 – Digital Analytics (MKT410) MKT410 Week 1 Learning Outcomes for MKT410 – Digital Analytics (MKT410) Learn from an expert. Watch this video to get a glimpse into the world of digital analytics. After watching this video, you will be able to: Identify and define the methods that are used to develop digital marketing strategies. Apply techniques that are commonly used in digital marketing. Describe how data is
MKT410 Week 1 Assessment & Grading
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MKT410 Week 1 Suggested Resources/Books
Week 1 Suggested Resources/Books for MKT410 – Digital Analytics (MKT410) MGT400, MGT421, MGT465
MKT404 – Online Marketing (MKT404) –
MKT416 – Advertising and Promotional Strategies for Multi-Media Channels (MKT416) –
MKT417- Financial Incentives for a Competitive Edge (MKT417) –
LDRS420 – Ethics & Social Responsibility in Business (LDRS420) –
MKT410 Week 1 Assignment (20 Questions)
Course For more course tutorials visit www.tutorialrank.com
MKT410 Digital Analytics MKT410 Week 1 Assignment (20 Questions) for MKT410 – Digital Analytics (MKT410) Course For more course tutorials visit www.tutorialrank.com Select a company of your choice and evaluate its website. Prepare a 3-5 page paper (not including title and reference pages) discussing how the website has improved the marketing mix for that company. The website should include (but not be limited
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MKT410 Week 1 Discussion 1 (20 Questions)
to pass your class. Please check the requirements for MKT410 – Digital Analytics (MKT410) before purchasing
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MKT410 Week 1 DQ 1 (20 Questions)
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MKT410 Week 1 Discussion 2 (20 Questions)
at Strayer University.
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MKT410 Week 1 DQ 2 (20 Questions)
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MKT410 Week 1 Quiz (20 Questions)
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MKT410 Week 1 MCQ’s (20 Multiple Choice Questions)
These 20 multiple choice questions cover all the topics and can be used as a final exam or for homework.
Total Pages: 2 pages
Format: Multiple Choice PDF
File Type: PDF
All Questions Include:
• Explanation of the Answer Choices (if provided)
• Example answer that can be used as a reference point if the question is unclear.
• Questions that may appear in the final exam or for homework and are usually only available in this document.
MKT410 Week 2 Description
Week 2 Digital AnalyticsAssignment MKT410 – Digital Analytics – Week 2 Description (MKT410) Week 2 Digital Analytics Assignment MKT410 – Digital Analytics – Week 2 DescriptionFor this assignment, please choose an industry that you are interested in. Then select a company that is currently using digital analytics and has some type of website. You should identify two to three key data points from the website that you would be able to report on with an analysis of the data presented. The analysis
MKT410 Week 2 Outline
… MKT410 Week 2 Outline for MKT410 – Digital Analytics (MKT410) – Essay If you purchase this product, you will get: · Access to download all files in this package · 24/7 support · Unlimited access to our library of thousands of documents. Click on the Package link for details and the full list of files included in this package. What type of analysis will you be performing? From an advertising perspective, the most useful type of analysis
MKT410 Week 2 Objectives
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1. Discuss the importance of marketing research.
2. Compare the methods used in market research.
3. Explain why customer relationship management (CRM) is a good way to manage customer relationships.
4. Explain the principles of audience segmentation and targeting.
5. Examine the role of analytics in marketing.
6. Compare and contrast the strengths and weaknesses of traditional data collection and digital analytics tools.
7. Describe three ways to use social media to build customer relationships.
MKT410 Week 2 Pre-requisites
Instructor: Eric Glickman Last modified by: User Created Date: 2/7/2013 9:28:00 PM Company: Merrimack College Other titles: PDF Turnitin Copy to clipboard
Your written essay will be assessed against the following course learning outcomes. Please ensure that you have addressed each learning outcome below before writing your essay.
• Students will understand and apply the concepts of market segmentation, target market selection, and customer profiling techniques. • Students will apply
MKT410 Week 2 Duration
Course Material 1. MKT410 Week 2 Duration for MKT410 – Digital Analytics (MKT410) Course Material 2. MKT410 Week 3 Duration for MKT410 – Digital Analytics (MKT410) Course Material 3. MKT410 Week 4 Duration for MKT410 – Digital Analytics (MKT410) Course Material 4. MKT410 Week 5 Duration for MKT410 – Digital Analytics (MKT410) Course Material
MKT410 Week 2 Learning Outcomes
Week 2 Learning Outcomes for MKT410 – Digital Analytics (MKT410) The student will: Discuss the key steps to undertake a digital analytics program. Explain the key considerations when creating an integrated analytics platform. Describe different measurement systems and explain how they can be applied in practice. Describe the role of social media analytics in marketing programs. Compare and contrast predictive analytics and event analytics. Discuss the importance of data sources and data preparation in digital analytics. Analyze trends within social media analytics data sets
MKT410 Week 2 Assessment & Grading
(MKT410) – The Marketing Knowledge Base MKT410 Week 2 Assessment & Grading for MKT410 – Digital Analytics (MKT410) (MKT410) – The Marketing Knowledge Base This file of the course MKT410 Week 2 Assessment & Grading for MKT410 – Digital Analytics (MKT410) was uploaded on 09/21/2014 and has been viewed 113,827 times.
MKT410 Week 2 Suggested Resources/Books
Week 2 Suggested Resources/Books for MKT410 – Digital Analytics (MKT410) MKT410 Week 2 Readings MKT 410 Suggested Readings MKT 410 Week 2 Suggested Readings MKT 410 Week 1 Individual Assignment Market Research Data Analysis Using…
MKT401MKT340 MARKET RESEARCH: PRICING AND ANALYSIS MKT401MKT340 MARKET RESEARCH: PRICING AND ANALYSIS Week 1 individual
MKT410 Week 2 Assignment (20 Questions)
for University of Phoenix MKT410 Week 2 Assignment (20 Questions) for University of Phoenix Print $11.99 USD Add to Cart Detailed answer The “Getting Started With Analytics” handout can be found in the MKT410 Course Materials under the Assignments area. This is an example of your student homework assignment. You will use it as a reference for all assignments throughout the course. Please review this first. Read this Handout before you begin! Your classmates and I will need this information
MKT410 Week 2 Assignment Question (20 Questions)
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1. The interactivity of the television commercial is a key factor in determining its performance. Explain how interactivity influences the advertising effectiveness of the television commercial and explain whether you agree with this statement.
2. Compare different concepts of measurement that would be used to assess the effectiveness of a television advertisement and explain which concept you believe
MKT410 Week 2 Discussion 1 (20 Questions)
MKT410 Week 2 Discussion 1 (20 Questions) for MKT410 – Digital Analytics (MKT410)
MKT410 Week 2 Discussion 1 (20 Questions) for MKT410 – Digital Analytics (MKT410)
MKT410 Week 2 DQ 1 (20 Questions)
– Course Hero
Here are the relevant questions: 1. Are you comfortable with using an analytic tool such as Google Analytics, Omniture, or comparable analytics tools to measure and report on website traffic? 2. Do you understand the goals for online marketing campaigns and how these goals align with online marketing objectives? 3. Do you have the technical skills necessary to use these tools? (refer to MGMT320 Week 1 DQs for information regarding use of web analytic software
MKT410 Week 2 Discussion 2 (20 Questions)
The post MKT410 Week 2 Discussion 2 (20 Questions) for MKT410 – Digital Analytics (MKT410) appeared first on homeworkbasket.com.
MKT510 Week 1 Discussion 4 (10 Questions) for MKT510 – Marketing Analytics
MKT510 Week 1 Discussion 4 (10 Questions) for MKT510 – Marketing Analytics The post MKT510 Week 1 Discussion 4 (10 Questions) for MKT510 – Marketing Analytics appeared first on
MKT410 Week 2 DQ 2 (20 Questions)
MKT410 Week 2 DQ 1 (15 Questions) for MKT410 – Digital Analytics (MKT410) MKT410 Week 1 DQ 1 (15 Questions) for MKT410 – Digital Analytics (MKT410)
Chapter 4 Problem 4-3 Identify the unit of analysis for your research questions. Describe how you will compare units of analysis and how it relates to your research strategy.
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MKT410 Week 2 Quiz (20 Questions)
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MKT410 Week 2 MCQ’s (20 Multiple Choice Questions)
(Week 2) Instant Download
Directions: Each question is followed by four possible answers. Choose the answer that you believe is correct. If you are unsure of your choice, check your solution against the choices on the attached list.
1) A company’s marketing department can make greater profits when they offer a discount to customers who have already visited their website. Which of the following strategies does this represent?
A) Increasing price
B) Decreasing price
C) Choosing a new service
MKT410 Week 3 Description
week 3 marketing presentation for Digital Analytics (MKT410) week 3 marketing presentation Use the Internet to learn more about the digital analytics industry and how it differs from other industries. Identify at least two companies that provide digital analytics services. Write a 300- to 400-word paper describing the services of two digital analytics companies. Also, include an executive summary for each company. Provide the company’s contact information in your paper as well as any other pertinent information you believe will be useful to readers
MKT410 Week 3 Outline
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MKT410 Week 3 Objectives
MKT410 Week 3 Learning Team Assignment Web Analytics PowerPoint Presentation (MKT410) MKT410 Week 4 Learning Team Assignment Hypothesis/Targeting PowerPoint Presentation (MKT410) MKT410 Week 4 Individual Assignment Social Media Marketing PowerPoint Presentation (MKT410) MKT410 Week 5 Final Project Report – Six Sigma Project Proposal PowerPoint Presentation (MKT410) MKT410 Week 5 Learning Team Assignment Marketing Strategies PowerPoint Presentation (MKT410)
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MKT410 Week 3 Pre-requisites
Part 1 – What is digital analytics? What are the different types of digital analytics? How is digital analytics used in mark