MKT326 Course Introduction

– Course Overview

Course Overview

Course Info

Course Content

Exams

Full-time Duration: 6 months Full-time delivery mode: Full time, Part time (on campus) Location: Singapore Fees: SGD 3,800.00 Exam fees: SGD 100.00 Language of instruction: English Course Description This course examines how cultural values influence consumer behavior and vice versa. Consumers in the global marketplace are not passive recipients of communications from mass media; rather they actively seek to understand and navigate

MKT326 Course Description

This course introduces students to global consumer culture as a theoretical framework for examining consumer behavior in non-Western contexts. Students will gain an understanding of the role of materialism, consumption patterns, nationalism, and cultural differences on individual and social behavior. The course emphasizes the study of major cultures from the perspective of the global consumer, both in terms of goods and services, as well as the effects these choices have on individuals and society as a whole. Students will conduct ethnographic research into behaviors, attitudes and lifestyles

Universities Offering the MKT326 Course

online

Course Provider: University of Sydney | Course Type: Distance learning | Course Level: Undergraduate

Institution(s): University of Sydney
Address: Sydney, NSW, Australia
Syllabus: https://www.usyd.edu.au/undergraduate-study/courses/undergraduate-merit-based-stream/mkt326-global-consumer-culture/

For more information about the subjects offered by this provider please check its website or contact the institution directly.

We have found 10 courses listed for

MKT326 Course Outline

– Spring 2015 Readings I. Introduction II. What is Global Consumer Culture? III. Who Are the Global Consumers? IV. Asian Consumers V. European, North American, and Australian Consumers VI. Conclusion VII. The Future of Consumerism: The Geography of Wealth and Poverty VII.I The Geography of Wealth and Poverty VIII.The Future of Consumerism: Technology, Entertainment, Tourism VIII.II The Future of Consumerism: Consumption Patterns IX. References

Tutoring Session: 2 (

MKT326 Course Objectives

Examine the influence of media, technology and globalization on consumer culture. Evaluate the impact of cultural differences and unique social settings on consumer behavior. Critique marketing concepts through a historical and global perspective. Consider marketing implications in cross-cultural contexts including the use of mass media, advertising, trade, public relations, social networking and special interest groups.

MKT326 Course Pre-requisites

MKT326 Global Consumer Culture Course Syllabus and Guide for Students

Course: Global Consumer Culture

Course Description

This course focuses on the contemporary consumer, market, culture and society, with particular attention to how marketing has become a central contributor to this phenomenon. It examines global consumer culture in terms of its origin, growth, structure and change in relation to other aspects of society.

Course Learning Objectives

Upon successful completion of this course the student will be able to:

Explain how marketing has

MKT326 Course Duration & Credits

Course Duration & Credits for MKT326 – Global Consumer Culture (MKT326) Contact Hours: 5 per week

5 per week 2.0 PDU’s Credits: 2.0

2.0 Estimated Total Time Commitment: 10 hours

10 hours Program Description Course Description As globalization continues to impact all aspects of life, the increasing significance of consumer culture has become a central focus in many disciplines and fields. This course examines how global consumer culture is understood and shaped by

MKT326 Course Learning Outcomes

(MKT326) Students will be able to: 1. Assess the contribution of mass media to the construction of cultural identities in a given society and how, through changing technology, these identities are being redefined. 2. Critically analyse the effect of mass media on individual and collective behaviour. 3. Describe how globalisation impacts on national identity formation and culture creation. 4. Analyse the importance of branding in creating consumer culture.
COURSE OUTLINE Course Outline Introduction to Mass

MKT326 Course Assessment & Grading Criteria

MKT326 Course Assessment & Grading Criteria for MKT326 – Global Consumer Culture (MKT326) MKT326 Course Assessment & Grading Criteria for MKT326 – Global Consumer Culture (MKT326) MKT326 Course Assessment & Grading Criteria for MKT326 – Global Consumer Culture (MKT326) MKT326 Course Assessment & Grading Criteria for MKT326 – Global Consumer Culture (MKT326) 2013-12-31 12:02:

MKT326 Course Fact Sheet

Course Details: Suburb or Location Melbourne Semester 2 Semester 2 Credit Points 15.00 Pre-requisites MKT310 and MKT310 Students should have completed the compulsory unit of MNGT330 Certificate IV in Marketing course (and/or equivalent) before commencing this course. Study Mode Part-time or Full-time Course Contact Hours 24 hours per week

Course Description

This unit describes the skills and knowledge required to conduct a consumer research survey for a global consumer market. The unit applies

MKT326 Course Delivery Modes

2021

The course has been designed to accommodate students for flexible delivery formats, which may include:· Lectures· In-class discussions· Tutorials· Online discussion posts· QuizzesPlease note, the use of any particular delivery format is at the discretion of lecturers. The choice will be made in consultation with the academic responsible for the subject, and will take into account the student needs.

MKT326 – Global Consumer Culture (MKT326) 2021

Grading Scheme

MKT326 Course Faculty Qualifications

– Overview

MKT326 Course Faculty Qualifications for MKT326 – Global Consumer Culture (MKT326) – Overview (3 Comments)

Course Faculty Qualifications for MKT326 – Global Consumer Culture (MKT326) – Assessment of Student Learning Outcomes (ASLOs) (3 Comments)

Course Faculty Qualifications for MKT326 – Global Consumer Culture (MKT326) – Assessment of Student Learning Outcomes (ASLOs) Analysis of Student Performance Data and Feedback from Academic

MKT326 Course Syllabus

Course Code: MKT326 Course Title: Global Consumer Culture (MKT326) Semester & Year Offered: Fall 2016 Credits: 3 Credit Hour(s): 3 Lecture/Recitation Hours per Week: 1.00 – Online Textbooks Required Textbook List:

Additional Notes:

The student must be enrolled in MKT326

Course Description:

This course will explore the ways in which global trends and shifts in consumer behavior are changing our relationships with food and beverage, beauty,

Suggested MKT326 Course Resources/Books

Spring 2019

Course Link Course Website: http://courseweb.osu.edu/CMC 101 Introduction to Consumer Culture (spring semester)

Course Syllabus:

Course Objectives: The course provides an introduction to consumer culture and the globalization of consumption. Through a variety of readings, films, and discussions we will examine the ways that consumption shapes our lives, both domestically and internationally. We will critically analyze the connection between consumer culture and international relations, specifically as it relates to globalization and development

MKT326 Course Practicum Journal

you will have the opportunity to focus your attention on a particular industry in which to conduct the same research and take on a client project. The Journal will enable you to submit a final report of your research, analysis and opinion on the current state of that industry.

You should spend approximately 3,000 – 4,000 words in total for this assignment and include the following:

1. Your own definition of what it means to be ‘global’. How does this definition change as you move from country

Suggested MKT326 Course Resources (Websites, Books, Journal Articles, etc.)

at the University of British Columbia:

GUEST POSTED BY: MANDY CHRISTOPHER

1. Using the USA Today article, provide a brief summary of what you have learned about the market for digital entertainment in 2010. How has it changed from 2000?

2. What is a digital media industry? Why are there so many digital media industries?

3. What would be an example of the type of growth we are likely to see in this market over the next 5

MKT326 Course Project Proposal

Semester: Fall 2015 Submitted By: Sohaila Baig (114736) Lecturer: Christine McQuarrie Course Coordinator: Prof. Swati Verma Project Proposal Global Consumer Culture (MKT326) Contents 1. Executive Summary 2. Brief Introduction to Consumer Behavior 3. Consumer Psychology in the Digital Age 4. Identifying and Classifying Consumers 5. Changing Cultural and Demographic Demographics Change Overview of Key Characteristics of Today s Consuming Population

MKT326 Course Practicum

Students must complete the following to earn a passing grade: • MKT3261 (2 credits) Case Studies in Global Consumer Culture: A Discussion of Key Issues and a Critical Evaluation of Popular Views (3 credits) This course will review the key debates and issues in global consumer culture through case studies in marketing. The first part of the course focuses on recent theoretical work that is addressing key issues related to marketing and consumer behavior; for example, the study of globalization, knowledge economy, cultural cosmopolitanism

Related MKT326 Courses

and 18 other courses at University of Missouri – Columbia online

View discounts on MKT326 courses offered by University of Missouri – Columbia. Please contact us for any questions you may have.

Catalog Course Title MKT326 Global Consumer Culture (MKT326) MKT326: Global Consumer Culture is a course designed to provide students with the knowledge, skills and tools to understand global consumer culture in today’s market place. The course will focus on three key areas: consumer culture, globalisation, and

Midterm Exam

Exam is on Wednesday 26th May, 2019 at 10:00am – 12:00pm (GMT+5). Note that this exam date has not been confirmed by the College of Business Administration. Make sure to register for the exam.

Exam Time

The exam will be held from 10:00am – 12:00pm (GMT+5).

Exam Format

The midterm will be a group discussion covering material from Chapters 8-12 only. The exam

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FQ: MKT326 – Global Consumer Culture (MKT326)

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MKT326

Midterm Exam for MKT326 – Global Consumer Culture (MKT326)

Professor: Name:

From: Date: Your Answer:

1) Which of the following is NOT a rationale for study abroad? A) Study abroad will enhance students’ global awareness. B) Study abroad provides students with real-world experiences that will prepare them for future careers. C) Study abroad will help students gain a better understanding of how other countries operate. D) Students may feel

How to Prepare for MKT326 Midterm Exam

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MKT326 Midterm Exam for MKT326 – Global Consumer Culture (MKT326)

1. What are the major drivers of consumer behavior? 2. What is the difference between a consumer and a consumer decision maker? 3. What was the most important aspect of each major group’s marketing mix?
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1. What are the objectives of marketing? A) Selling products and services B) Interacting with customers C) Preserving resources D) Increasing profits 2. According to Viral Marketing, what does a “viral message” refer to? A) A message that is easily transmitted over the internet B) A message that is impossible to resist C) A message that must be heard, read and acted upon D) A message that is contagious 3. What is one example of a

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Final Exam

will be on Thursday June 20, 2019. Mark your calendars now and plan to attend.

For more information please contact Dr. Jeff Rassier at jra_ssr@mail.tsu.edu or call 615-660-3896.

All faculty and staff have been informed of the change in our funding model. We will no longer offer a paid semester of graduate assistantships, but we will provide a stipend for continuing graduate students (up to 1.0 FTE)

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at University of Toronto

Study Options

Education Type

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What Should Students Expect to Be Tested from MKT326 Final Exam

?

1. Which of the following is NOT part of MKT 326 final exam that will be required to complete the course?

A. Literature review

B. Case study analysis

C. Analysis of a marketing mix strategy

D. Discussion of foreign markets and purchasing patterns

E. Positioning strategy planning

Answer: B

How to Prepare for MKT326 Final Exam

at University of Phoenix

I am going to get a 85% on the final exam in MKT326 which is all about global consumer culture. The assignment for this class is the following:

Write a one page paper discussing the role of popular culture in globalization. Be sure to discuss how cultural changes are perceived by you, your family and your friends. You may discuss an issue that you have personally experienced or an issue that has impacted you.

Do some research on the internet to find credible sources (

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If you were going to take your child on vacation, where would you go? Discuss the pros and cons of this choice.

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1 What is ‘market segmentation’? a) An idea that all things can be divided into groups b)

Week by Week Course Overview

MKT326 Week 1 Description

Description The objective of the course is to provide students with an understanding of how marketing professionals engage their consumers through branding. Students will learn about, and be able to apply, the tools and techniques of segmentation, target market segmentation, positioning, pricing and communication tactics that are relevant to a global consumer environment. Learning Objectives: Upon successful completion of this course, students should be able to identify consumer motivations for purchase behavior and the criteria that distinguish between what is popular versus what is desired.

distinguish between what

MKT326 Week 1 Outline

Assignment 1 Due Week 1 and worth 200 points During the term of your studies, you will have an opportunity to conduct research in your chosen industry. The purpose of this assignment is to provide you with an opportunity to apply the concepts covered throughout the course by investigating a topic that is relevant to the marketing environment. You are encouraged to select a topic that reflects personal interests or areas of interest within the field of marketing. For this assignment, you are required to develop an outline for your project that

MKT326 Week 1 Objectives

Week 1 Part 1: Consumer Culture – Global Consumer Culture (MKT326) Week 1 Part 2: Understanding Global Consumer Culture MKT326 Week 1 Individual Assignment Global Consumer Culture Paper (MKT326) MKT326 Week 1 DQs MKT326 Week 2 Individual Assignment Global Consumer Behavior Paper (MKT326) MKT326 Week 2 DQs MKT326 Week 3 Individual Assignment Product Life Cycle Paper (MKT326) MKT

MKT326 Week 1 Pre-requisites

Week 1 Assignments (MKT326) MKT326 Coursework – Individual Assignment (MKT326) MKT326 Coursework – Group Assignment (MKT326) MKT326 Case Study Analysis (MKT326) MKT326 Final Project (MKT326)

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MKT326 Week 1 Duration

Course Help

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MKT326 Week 1 Learning Outcomes

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MKT326 Week 1 Assessment & Grading

Week 1 Assessment & Grading for MKT326 – Global Consumer Culture (MKT326) Week 1 CheckPoint Market Mix Strategy MKT 326 Week 2 Learning Team Assignment Marketing Plan MKT 326 Week 2 Individual Assignment Market Research and Consumer Behavior MKT 326 Week 3 Individual Assignment Information System Development for the Strategic Planning Process MKT 326 Week 3 Learning Team Assignment Marketing Plan MKT 326 Week 4 Individual Assignment Monitoring/Testing and Evaluating Systems MK

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MKT326 Week 5 Assignments Course Summary: Course Description. This course provides an introduction to marketing as it relates to

MKT326 Week 1 Assignment (20 Questions)

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MKT326 Week 1 Assignment Question (20 Questions)

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MKT326 Week 1 Discussion 1 (20 Questions)

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MKT326 Quiz MKT-326 Complete Course MKT-326 Week 2 Individual Assignment Marketing Research Paper MKT-326 Week 2 Learning Team Assignment Marketing Strategies and Opportunities Presentation MKT-326 Week 3 Individual Assignment Case Study

MKT326 Week 1 DQ 1 (20 Questions)

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MKT326 Week 1 Discussion 2 (20 Questions)

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MKT326 Week 1 Discussion 2 (20 Questions)

Question 1
The purpose of the brand image is to help customers make a choice. Explain the difference between this and what else?
The difference between the brand image and how it helps customers make a choice is that the brand image helps them decide which option they want, while helping them decide on how much money they are willing to spend to get that option. The brand image is not necessarily what

MKT326 Week 1 DQ 2 (20 Questions)

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MKT326 Week 1 Quiz (20 Questions)

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MKT326 Week 1 MCQ’s (20 Multiple Choice Questions)

Course

MKT326 Week 2 Description

– Week 2

MKT326 Week 2 Outline

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MKT326 Week 2 Pre-requisites

Week 2 Discussion Board: Global Consumer Culture (MKT326) Read the “Global Consumer Culture” article. Respond to at least two of your classmates. In your response, address the following questions: What is the role of marketing in today’s global economy? How do different cultures influence marketing? Where does…..

Notes: MKT326 Week 2 Discussion Board: Global Consumer Culture (MKT326) Response Essay on MKT326 Week 2 Discussion Board: Global Consumer Culture (M

MKT326 Week 2 Duration

(MKT) 2 weeks $150.00 $70.00 Course Overview: This course will explore the culture of consumption within a global setting through an examination of four unique consumer cultures. Students will examine these consumer cultures through a variety of readings, resources, and methods to answer a series of questions that will assess their understanding of consumption as it relates to Global Consumer Culture. Along the way, students will gain an appreciation for how consumers across the world view and interact with their surroundings. By the

MKT326 Week 2 Learning Outcomes

For more course tutorials visitwww.uophelp.comMKT326 Week 2 Learning Outcomes for MKT326 – Global Consumer Culture (MKT326)Complete the MKT326 Assignments found in the student center. The assignments will help you understand the

The post MKT326 Week 2 Learning Outcomes for MKT326 appeared first on Homework Nerd.

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MKT326 Week 2 Assessment & Grading

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This week’s activities and assignments will help you gain a basic understanding of global consumer culture in the context of specific product categories, brands and markets. You will also have an opportunity to develop your understanding of how cultural differences can impact on the overall success of marketing strategies used in global markets. You will be expected to submit two graded assignments that address this week’s topics.

MKT326 Week 2 Suggested Resources/Books

MKT326 Week 2 Suggested Resources/Books for MKT326 – Global Consumer Culture (MKT326) MKT326 Week 2 Suggested Resources/Books for MKT326 – Global Consumer Culture (MKT326)

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Assignment: The Global Consumer Culture MKT 326 Wk 2 The Global Consumer Culture MKT 326 Wk 2 Assignment The global consumer culture is the study of the different influences that make up a global society. It examines

MKT326 Week 2 Assignment (20 Questions)

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Description

Question Description MKT 326 week 2 assignment question (20 questions) for week 2 and make-up of the final course project. Make-up: you will work on the final course project during week three which will be a component of this final project.

MKT326 Week 2 Discussion 1 (20 Questions)

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MKT326 Week 2 Discussion 2 (20 Questions)

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MKT326 Week 2 DQ 2 (20 Questions)

Course

Chapter 1: The Consumer Industry

What is the consumer industry?

– Customer satisfaction is the primary goal of a company in the consumer industry.

– Consumers are called “customers” because they are purchasing goods and services from companies for personal use or for resale, but a customer can also be anyone who uses a product or service, either as a participant in the production process or as a user once it has been manufactured.

How is consumer satisfaction measured?

– The most common way to measure consumer

MKT326 Week 2 Quiz (20 Questions)

for MKT326 – Global Consumer Culture (MKT326) from Strayer University

Question 1

Which one of the following is not a feature of the global consumer culture that marketers must be aware of in their product placement decisions?

Size and local presence.

Different levels of education.

Different financial means.

Variety and diversity.

Question 2

Which one of the following is an example of a global consumer behavior strategy?

Create a hot product line.

Buy more products from overseas vendors.

Sell

MKT326 Week 2 MCQ’s (20 Multiple Choice Questions)

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MKT326 Week 3 Description

Description

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– Other: This assignment will allow you to demonstrate your ability to analyze cultural differences in a consumer culture environment. To prepare for the assignment, watch the videos below that discuss how American consumers are different from those of other countries. In addition, read the following article about global consumer culture and then

MKT326 Week 3 Outline

(UOP) Week 3 Outline for MKT326 – Global Consumer Culture (MKT326) (UOP) NOTE: This paper is not included in the course materials. You may purchase it or download it from Uop Course Tutorial . ***THIS IS A WEEK 3 OUTLINE ONLY, NOT THE FINAL OUTL… MKT326 Week 4 Final Paper MKT326 Week 4 Final Paper MKT326 Week 4 Individual Assignment Centerstage and Contemporary Film Analysis Paper MKT

MKT326 Week 3 Objectives

All Forums Open Discussion Individual Projects Case Study Discussions Critical Discussion Forum MKT 326 Week 2 (uop course)

MKT326 Entire Course For more course tutorials visit www.uophelp.com MKT326 Week 1 Strategic Marketing and Management MKT326 Week 1 Assignment Strategic Marketing Plan MKT326 Week 2 (uop course) MKT326 Week 2 DQ 1 MKT326 Week 2 DQ 2 MKT326 Week 3 (uop course

MKT326 Week 3 Pre-requisites

Week 3 Course Project Assignment MKT326 – Global Consumer Culture (MKT326) Week 3 Course Project Assignment Instructions and Due Date: MKT326 – Global Consumer Culture (MKT326) Week 3 Course Project Assignment. Material for this assignment will be available via Canvas at least one week prior to the due date. You will have three (3) days to complete the assignment. Students must present a paper based on an artifact found from a major academic library in which the artifact is

MKT326 Week 3 Duration

MKT326 Week 3

MKT326 Week 3 Discussion1 Should brands have the right to be transparent about who their products are made by? Some consumers may not want to know how a certain brand’s products are made, while others may be willing to learn more information about a brand. While there is no single correct answer, the decision of whether or not companies should be transparent about their products should be based on what a company can prove and how transparent they want to be with regard to

MKT326 Week 3 Learning Outcomes

Week 3

Week Three: Consumer Culture MKT326 Lectures and Materials Week 1 – Consumer Culture Introduction

Week Two – The Role of the Media

Week Three – Product Placement

Week Four – Branding, Advertising, and Marketing Communications MKT326 Week 4 Learning Outcomes for MKT326 – Global Consumer Culture (MKT326) Week 4

Week Four: Global Consumer Culture MKT326 Lectures and Materials Week 5 – Product Placement

Week Five – Brand

MKT326 Week 3 Assessment & Grading

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