HEA610 Course Introduction

– 3 credits Contact Hours: 45 hours

Prerequisite: Acceptance into the HEA610 program. Offered at the LEETG Program location(s): Eugene

Last updated on Aug 15, 2018

HEA610 Course Description

Course Description for HEA610 – Enrollment Management and Marketing (HEA610)

The course provides a framework for analyzing and improving marketing and enrollment management practices with respect to student success, financial aid, marketing communications, and other operational activities.

Includes the following topics:

– The role of marketing and enrollment management in achieving strategic objectives

– Institutional strategies for identifying key audiences

– Identifying what makes prospects more likely to enroll in a particular program

– Understanding what motivates students to select an institution and choose

Universities Offering the HEA610 Course

Universities Offering the HEA610 Course for HEA610 – Enrollment Management and Marketing (HEA610) AIMS Institute offers the HEA610 course in the following locations: USA- California, USA-New York City, USA-Miami, USA-Tampa, USA-Washington D.C., USA-North Carolina, USA-Texas, USA-Florida. AIMS Institute offers the HEA610 course in the following locations: USA- California, USA-New York City, USA-Miami, USA

HEA610 Course Outline

– Core Course.

Enrollment Management and Marketing (HEA610)

The Enrollment Management and Marketing course provides students with the necessary skills to create and manage the overall enrollment process for schools, colleges, universities, or other educational institutions. Students will study marketing strategies and concepts to help promote higher education opportunities. Students will also analyze the impact of institutional research on university enrollment management. Finally, students will learn to understand the relationship between education and economic development.

Admission Information

Application Deadlines: Spring Registration:

HEA610 Course Objectives

– Course Outline (HEA610) – New Student Orientation (HEA610) – Community Partnerships and Program Development (HEA610) – Business Operations for Higher Education (HEA610) – Strategic Planning for Higher Education (HEA610) – Financial Management for Higher Education (HEA610) – Budgeting for Higher Education (HEA610) – Marketing for Higher Education (HEA610) – Social Media and Non-traditional Media Strategies (HEA610)

Marketing

HEA610 Course Pre-requisites

Course Description The Master of Arts in Higher Education Administration (MAHEA610) is a 27-credit-hour online, self-paced program. The degree aims to prepare current and aspiring administrators for successful careers in higher education. Through the study of effective management practices, students learn how to develop programs that meet changing needs of students, faculty, and institutions. Students are also taught about appropriate communication strategies, teamwork development, and leadership skills. The Master of Arts in Higher Education Administration provides a unique perspective on

HEA610 Course Duration & Credits

The University of Akron All classes held on the Main Campus at the College of Education in Akron, Ohio. The Ohio State University, Columbus Ohio 2 credits hours per semester 2 credits hours per semester The University of Arizona Tucson Arizona 3 credits hours per semester 6 credits hours per semester University of California Santa Barbara California 5 credits hours per semester 10 credits hours per semester University of Texas Arlington Texas 4 credits hours per semester 8 credits hours per semester Southern Illinois University Carbondale Illinois

HEA610 Course Learning Outcomes

– Course Details

Examines the application of marketing and related strategic thinking to the field of enrollment management, specifically in terms of a state-of-the-art model for enrollment management.

This course provides an overview of three key areas of human resources that are essential to an effective recruitment, admissions, and financial aid program: recruitment strategy; recruiting best practices; and financial aid administration. The relationship between human resources, employment law, and enrollment management is examined.

This course explores the strategic planning framework that allows institutions to

HEA610 Course Assessment & Grading Criteria

on the Moodle Learning Management System (LMS). Assignment Format: You must submit a one-page paper, prepared in essay format, which includes the following elements. (Remember to include references when citing sources.) Introduction (a short paragraph that sets the context for your paper) Thesis Statement: “The purpose of this paper is to analyze (describe and explain) the various marketing strategies employed by an organization.” Body Paragraph 1: An analysis of one marketing strategy or campaign. Write 4-6 sentences

HEA610 Course Fact Sheet

Course Details: Title: Enrollment Management and Marketing (HEA610) Course Code: HEA610 Course Title: Enrollment Management and Marketing (HEA610) Number of Credits: 3.0 Units Equivalent Full-Time Credit: 3.0 Annual Tuition: $2,040.00 Program Overview:

This course is designed to meet the needs of continuing education students who wish to gain a broad knowledge of marketing strategy, media planning, advertising and promotion.

Course Requirements:

Mandatory student activities

HEA610 Course Delivery Modes

Course Guide

Download PDF
– Download DOCX
– Download TXT

Published: 02 February 2020

VUONHUYET.TK > Humanities and Social Sciences (HSS) > Marketing and Management

Course categories:

– Marketing and Management

Course description

The course is suitable for management, business, human resources, accounting, public relations and law students with no pre-requisite. The aim of the course is to understand the marketing environment of businesses in today’s globalized

HEA610 Course Faculty Qualifications

Course Faculty Qualifications for HEA610 – Enrollment Management and Marketing (HEA610)

The Faculty Qualifications for Enrollment Management and Marketing are:

Teaching experience in undergraduate enrollment management or related field

Demonstrated ability to write effective curriculum materials

Experience with planning, development, and implementation of communication strategies

Experience in managing major programs and activities that demonstrate the value proposition of a college or university to prospective students

Knowledge of higher education marketing theories, trends, issues, policies, and practices

Personal

HEA610 Course Syllabus

Course Syllabus for HEA610 – Enrollment Management and Marketing (HEA610) Enroll Now in course HEA610 at University of Houston, Houston. On this page you will find the available online courses offered by the University of Houston in the semester … Course Syllabus – ECE 1010 Introduction to … Course Syllabus – ECE 1010 Introduction to Engineering and Computer Science – Fall 2015 Instructor: Michael Piazza Office: McKelvey 109 E

Suggested HEA610 Course Resources/Books

– Emory University. This course focuses on data analysis and reporting in higher education. The course introduces students to qualitative methods of data collection and report writing as well as quantitative methods for reporting findings.

Click here to view a pdf with course syllabus.

Accreditation

The HEA610 program is fully accredited by the Southern Association of Colleges and Schools (SACS). Under SACS accreditation, the university’s academic programs are evaluated at least every five years by an independent commission of college and university presidents

HEA610 Course Practicum Journal

Week 1 Assignment: Examining a Student Online Review and Discussion: Does a Student-Reviewing, -Signing, or -Suggesting System Increase the Likelihood of Being A Student? Instructions: Do this assignment as soon as you can after the discussion. Since you will not be able to discuss it in class, you must post your discussion and submit your assignment on your Blackboard page. When posting your discussion, you must use APA format. The first submission should be for the weeks covered

Suggested HEA610 Course Resources (Websites, Books, Journal Articles, etc.)

at Georgia State University.

Suggested Course Texts for HEA610 – Enrollment Management and Marketing (HEA610) at Georgia State University.

The following is the list of recommended books for courses taught by Dr. Jeffrey Campbell in which enrollment management and marketing topics are covered, or in which there is a special focus on enrollment management and marketing topics. The text titles are arranged alphabetically by course title. Please be advised that these are not book recommendations for specific classes.

HEA610 Course Project Proposal

Course Project Proposal for HEA610 – Enrollment Management and Marketing (HEA610)

The course project is intended to have the student develop a marketing plan for a real-life organization. It is expected that the student will utilize both quantitative and qualitative research methods to analyze and assess the situation in order to provide recommendations on how to market effectively. The marketing plan will be presented in terms of a 5-8 page paper that includes a detailed description of the organization, including its purpose, size, mission,

HEA610 Course Practicum

2

HEA610 Course Practicum for HEA610 – Enrollment Management and Marketing (HEA610) 3

Course Information Department/Program Department of Public Policy School College of Education and Human Services Credit Hours 2 Semester Credits 6 Hours per Week (3 hours per week at least one of which may be off campus) Course Level Core (C) Prerequisite(s) None Prerequisites Notes Any course required for the major. For example, if students are pursuing the emphasis in Higher

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HEA610 Course Syllabus

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Other Terms: – Enrollment Management and Marketing, HEA610, HEA610 – Enrollment Management and Marketing, HEA610

Class Details for HEA610 Enrollment Management and Marketing (HEA610)

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Midterm Exam

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What Should Students Expect to Be Tested from HEA610 Midterm Exam

at Southern New Hampshire University (SNHU)? Midterm Exam 100% Midterm Exam is a paper and pencil test, usually multiple-choice. There are three parts to the exam: Part 1: Question 1, 2, and 3 Part 2: Questions 4 through 6 Part 3: Questions 7 through 9 In each section of the exam, you will be given eight answer choices and a space in which to write your answers. You will have ten minutes

How to Prepare for HEA610 Midterm Exam

Course. On this page you can read or download updated syllabus for the subject HEA610- Enrollment Management and Marketing (HEA610) in PDF format. Here you will find all the study materials for the subject HEA610- Enrollment Management and Marketing (HEA610). To start downloading, click on any of the links below.

Exam Instructions:

Question 1 1. Which of the following best describes consumer surplus?

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2021-01-11: Updated Exam for HEA610 – Enrollment Management and Marketing (HE

Final Exam

Final Exam for HEA610 – Enrollment Management and Marketing (HEA610) Final Exam for HEA610 – Enrollment Management and Marketing (HEA610) Final Exam for HEA610 – Enrollment Management and Marketing (HEA610)

Practice Problem

Learning Goals/Objectives

1. Define university marketing and discuss the four broad areas of marketing.

2. Analyze how to build a brand image.

3. Describe the strategic role of internal marketing in a university.

4. Identify the roles

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What Should Students Expect to Be Tested from HEA610 Final Exam

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Week by Week Course Overview

HEA610 Week 1 Description

Week 1 Description for HEA610 – Enrollment Management and Marketing (HEA610) Week 1 Description for HEA610 – Enrollment Management and Marketing (HEA610) Week 1 Description for HEA610 – Enrollment Management and Marketing (HEA610) Week 2 Description for HEA610 – Enrollment Management and Marketing (HEA610) Week 2 Description for HEA610 – Enrollment Management and Marketing (HEA610) Week 2 Description for HEA610 – Enrollment

HEA610 Week 1 Outline

Week 1 Outline for HEA610 – Enrollment Management and Marketing (HEA610) Week 1 Summary CheckPoint: A Marketing Plan to Reach a Cross-Segmented Audience (Course Project)(HEA610) Week 2 Admissions Process Flow-Point of Decision-Making Process (Course Project)(HEA610) Week 3 Admissions Policies and Procedures-Concepts of Human Resource Planning, Design, Development, Implementaion, and Evaluation for Higher Education Institution (Course Project)(

HEA610 Week 1 Objectives

Week 1 Assignment. To view this week’s resources, click on the Assignment Files tab above. For additional information, visit www.WaldenUniversityOnline.com

Write a 700- to 1,050-word paper that discusses the following: Create a PowerPoint presentation based on the following: ESSAY TOPICS (Must be approved by instructor prior to starting assignment)

How can we help students who are new to Walden and need some support in order to feel comfortable?

What services could be

HEA610 Week 1 Pre-requisites

Version: 1.0.0.0 Updated: 12/4/2016 Before attending this course you must have a basic understanding of the following: I. Purpose, Philosophy, and Overview of Enrollment Management and Marketing: Enrollment Management and Marketing are two new areas that are being integrated into the CUNY Academic Programs under the umbrella of CUNY Administration. Enrollment Management and Marketing will help students make informed decisions about their educational career, college programs, and courses of study that best suit

HEA610 Week 1 Duration

– 3 Week(s) This course introduces students to enrollment management and marketing in higher education. It provides an overview of the basic principles of enrollment management, including: defining the market segment for an institution; identifying the student population; determining the cost structure for each segment; developing a brand and communication strategy; managing institutional relationships with prospective students and their families; evaluating institutional effectiveness based on financial metrics, outcomes, student satisfaction, and retention rates.

USD 79.00

HEA610 Week 2

HEA610 Week 1 Learning Outcomes

Week 1 Learning Outcomes for HEA610 – Enrollment Management and Marketing (HEA610) Week 1 Learning Outcomes for HEA610 – Enrollment Management and Marketing (HEA610) WEEK 1: Webinar Questions & Notes

1. How has the role of the Enrollment Manger/Advisor changed since the creation of DASA?

2. What is the first step to developing a strategic enrollment plan?

3. Describe the responsibilities of an enrollment manager.

4. What do you

HEA610 Week 1 Assessment & Grading

Week 1 Assignment: Enrollment Management and Marketing (A) (Due Week 1 and worth 120 points) Select one topic in enrollment management or marketing from the following list. This topic should be closely related to enrollment management or marketing. Document your decision in a post that responds to the following questions in no more than two double-spaced pages: What are the problems associated with enrollment management? What role does the state play in enrollment management? Is there a statewide enrollment plan? If so, what

HEA610 Week 1 Suggested Resources/Books

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HEA610 Week 1 Assignment (20 Questions)

– Course Herohttps://www.coursehero.com/HEA610Week1Assignment20QuestionsForEnrollmentManagementandMarketingHEA610 Week 1 Assignment (20 Questions) for HEA610 – Enrollment Management and Marketing (HEA610) – Course Hero Name of Course: HEA610 Unit 1 Quiz Assignment Week 1 – (20 questions) for ENGL101 Exam HCCPS405 Week 4 Learning Team assignment Business Law – 2019 … HCCPS405 Week

HEA610 Week 1 Assignment Question (20 Questions)

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HEA610 Week 1 Discussion 1 (20 Questions)

Week 1 Discussion 1 (20 Questions) for Enrollment Management and Marketing (HEA610) Comments

Discuss the key points made in the posting by LJM. What are some of the challenges you anticipate when implementing this form of enrollment marketing? How do you plan to deal with those challenges?

Your assignment will be to create a proposal for an enrollment marketing plan that would be executed by a university or college. You may choose your own school, college, or university.

Please ensure that you have

HEA610 Week 1 DQ 1 (20 Questions)

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Why do you think there are fewer qualified applicants today?

How do these differences impact the college’s job market?

How can technology help colleges create a more seamless applicant journey?

How can marketing automation increase your

HEA610 Week 1 Discussion 2 (20 Questions)

Category: Assignments 1. In the marketing mix, it is important to consider that a product or service is typically offered by many different vendors. Each vendor has a different product or service and offers it to a different customer base. A good example of this is having many options for housing on campus. Several organizations may offer housing but each have their own rules and regulations regarding housing and how they define “student” in relation to housing on campus. If these organizations decide to work together, it can

HEA610 Week 1 DQ 2 (20 Questions)

Week 1 DQ 2 (20 Questions) for HEA610 – Enrollment Management and Marketing (HEA610) Week 1 DQ 2 (20 Questions)

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HEA610 Week 1 Quiz (20 Questions)

at University of Phoenix.

HEA610 Week 1 MCQ’s (20 Multiple Choice Questions)

– Exams4sure.com

HEA610 Week 1 MCQ’s (20 Multiple Choice Questions)

1. Which of the following statements is true regarding database marketing?

a. It can be applied to database marketing and multichannel marketing.

b. It involves the use of a database for advertising and promotion purposes.

c. Database marketing cannot be used when the target market is small.

d. Database marketing requires knowledge about the target market.

e. Database marketing uses a customer record that can

HEA610 Week 2 Description

Week 2 Description for HEA610 – Enrollment Management and Marketing (HEA610) (uopcourses.com)

LO1: What is enrollment management?

LO2: Discuss how marketing should be integrated in a school’s enrollment process.

LO3: How does a school determine the appropriate revenue models for their enrollment process?

SO1: Evaluate an educational institution’s enrollment process.

SO2: Evaluate a brand’s or organization’s marketing plan.

SO3: Describe how to use segmentation, targeting,

HEA610 Week 2 Outline

Week 2 Outline for HEA610 – Enrollment Management and Marketing (HEA610) Week 2 Learning Team Assignment Marketing Overview: Description of the Sales Process and the Benefits of Selling on the Internet What are some of the key steps to selling on the internet?

How does this relate to marketing? Please respond in at least 200 words.

What are some of the challenges associated with selling products online? How should these challenges be addressed?

What benefits will a university gain by developing an online presence?

HEA610 Week 2 Objectives

Week 2 Objectives for HEA610 – Enrollment Management and Marketing (HEA610) Week 2 Learning Team Assignment- UMASS MBA Schooling on the Web with Course Project (Week 2) (UOMBA630) – Assignment Instructions: You are required to create a website for your own school. The website should be about any topic you choose. It should be easy to navigate and viewable from any device with an internet connection. For example, you might want to consider

HEA610 Week 2 Pre-requisites

Week 2 Quiz 1. Enrollment Management is a major component of what role in the marketing plan? A. Revenue cycle management B. Customer relationship C. Demand generation D. Brand management E. Partnering / contracting

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HEA610 Week 2 Duration

Week 2 Discussion 1 (350 words) – Hi, I need to get a high quality paper on the topic “Enrollment Management and Marketing (HEA610) Week 2 Discussion 1”. First, provide a summary of the following: • Enrollment management is the management of all aspects of enrollment and matriculation. • The official title for this department is institution head. The university s chief administrative officer. • The mission statement of your university is to help students achieve their personal goals

HEA610 Week 2 Learning Outcomes

Week 2 Learning Outcomes for HEA610 – Enrollment Management and Marketing (HEA610) Week 2 Learning Outcomes for HEA610 – Enrollment Management and Marketing (HEA610) Week 2 Learning Outcomes for HEA610 – Enrollment Management and Marketing (HEA610)

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HEA610 Week 2 Assessment & Grading

Complete the following: 1. Define enrollment management and marketing 2. Distinguish between customer service, customer relationship management, and marketing 3. Evaluate the factors that may influence an organization’s selection of a marketing plan 4. Apply one of the three models for selecting an appropriate marketing plan to an organization’s enrollment management strategy Read More

Hcs 491 Week 5 Learning Team Assignment Summary Paper Hcs/491 – Human Resources Management Read More

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HEA610 Week 2 Suggested Resources/Books

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Class name and class period are both HEA610 Week 2 Suggested Resources/Books for HEA610

For more course tutorials visit www.uoptutorial.com
1. Choose two (2) specific textbooks for your class from the list below. You can use only these books in this course and in your final project. Select only one text from each of the following categories: General Business, Information Management, Marketing, Operations Management, or Public Administration
Part 1

HEA610 Week 2 Assignment (20 Questions)

Week 2 Assignment (20 Questions) for HEA610 – Enrollment Management and Marketing (HEA610) Week 2 Assignment (20 Questions) for HEA610 – Enrollment Management and Marketing (HEA610) …

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HEA610 Week 2 Assignment Question (20 Questions)

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HEA610 Week 2 Discussion 1 (20 Questions)

Week 2 Discussion 1 (20 Questions) for HEA610 – Enrollment Management and Marketing

This assignment assesses your ability to apply the concepts, theories, and principles of marketing to the planning, execution, and evaluation of a communications plan in order to create a message which is relevant to your intended audience. Please use the following two discussion questions as prompts for further thinking about these concepts. You are required to use at least two scholarly sources from APA Style Guide. The sources must be current.

HEA610 Week 2 DQ 1 (20 Questions)

– Week 2 DQ 1 (20 Questions) for HEA610 – Enrollment Management and Marketing (HEA610) (2)

Complete DQ 1. The 2015-2016 NCAA Division I Student-Athlete Retention Index is comprised of the retention of:

a. Student-Athletes who received a degree from the institution within four years

b. Student-Athletes who reported receiving a degree from the institution within four years but never attended full-time

c

HEA610 Week 2 Discussion 2 (20 Questions)

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HEA610 Week 2 Discussion 2 (20 Questions) for HEA610

1. What is the difference between a direct marketing campaign and an email or print advertising campaign? How are they similar? How are they different?

2. What are some best practices for using direct mail in order to reach the right audience at the right time?

3. What are some of the best practices for combining digital and traditional marketing techniques?

4. What is a squeeze page

HEA610 Week 2 DQ 2 (20 Questions)

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HEA610 Week 2 Quiz (20 Questions)

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HEA610 Week 2 MCQ’s (20 Multiple Choice Questions)

, Questions are from past exams and assignments, Select the option that best answers the question. A. Correct is 2 points B. Correct is 1 point C. Incorrect is 1 point D. Incorrect is 0 points Solution: A Explanation: Solution: This question requires students to identify a variable or factors affecting students’ participation in online courses from semester to semester within a Bachelor of Education (BEd) degree program.

Solution: B

Explanation:

This question requires students to identify a variable

HEA610 Week 3 Description

Week 3 Assignment: Curriculum Mapping. When students enroll in a course, the instructor is asked to create a list of objectives that will be used to assess whether or not the student has learned the knowledge and skills taught in the course. 3 Find out which application is more popular. Introduction It’s like writing an essay, but you have to write your own plan. education can also help children achieve greater cognitive development. Online Essay Scoring Tools For Students The ‘problem solving’ grade will start at

HEA610 Week 3 Outline

Week 3 Outline for HEA610 – Enrollment Management and Marketing (HEA610) Create a syllabus for your course. Include the following: On the first page, provide a brief statement of your objectives for the course and information about yourself or your organization. As a graduate of this program, you should also include all relevant research and background information on enrollment management in higher education. Provide a brief summary (two to three sentences) of what your program does or seeks to do. Review the week

HEA610 Week 3 Objectives

Week 3 Objectives for HEA610 – Enrollment Management and Marketing (HEA610) Week 3 Learning Team Assignment Enrollment Management and Marketing PowerPoint Presentation Grading Criteria: • Presentation (25%) • Analysis (20%) • Application (25%)• Research (15%)

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