GRA360 Course Introduction
360º Brand Identity: Designing a Brand Identity
This course is designed to guide students through the phases of brand identity design, from conceptualization to the development of the final concepts and prototypes.
GRA360-01: This course is designed to guide students through the phases of brand identity design, from conceptualization to the development of the final concepts and prototypes. Students will be introduced to different types of brand identities and creative methodologies for developing innovative brand identities. The course also provides exposure to various interactive
GRA360 Course Description
Brand Identity will include the understanding of elements that make a brand ‘recognizable’ to consumers. In this course, we will focus on how to develop an identity for a product or service that is clear, distinct and unique in nature.
Course Objectives: Upon successful completion of this course, you should be able to:
1. Discuss the difference between brand identity and logo
2. Understand various methods for developing a logo
3. Discuss the importance of branding
4. Design a logo
Universities Offering the GRA360 Course
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GRA360 Course Outline
RCS Course Outline for RCS350 – Graphic Design Studio (GRA350) Spring 2020
The course begins with a review of the foundational skills of Graphic Design and follows with a focus on brand building, visual identity systems, typography, and illustration. The following topics will be covered:
Glossary of Terms
Elements of Visual Language
Typography Primer: A Guide to Letterform Essentials for Branding, Packaging, and Illustration
GRA360 Course Objectives
In this course, you will: Identify the role of a brand identity in marketing
Learn how to create a strong and unique brand identity in order to successfully promote your product or service
Discover the different ways of developing a brand identity that is true to your target audience’s needs and preferences The following topics are covered during this course: The importance of branding for business.
The role of the brand in marketing.
How to develop an effective logo.
The different methods of developing the right type of design for your
GRA360 Course Pre-requisites
Please refer to the table below for Grading Criteria to be followed in GRA360 Course.
Requirement Analysis & Planning Understanding the brand and its competition Analyzing the target market and its behavior Designing a Brand Identity Implementing a Brand Identity Maintaining the Brand Value
Key Features of GRA360 Course
GRA360 is an advanced course that provides students with hands-on experience. It is one of the most comprehensive courses offered by our Institute. The content in this course is divided into various modules, which
GRA360 Course Duration & Credits
– Designing a Brand Identity (GRA360) – 8 Contact Hours – 8 Contact Hours Course Description: In this course, you will be covering the entire process of designing a brand identity including designing an email signature, logos and web banner as well. This course includes design process, color theory and typography as well. You will also learn how to use Adobe Illustrator and Adobe Photoshop to complete the assignments. Students who want to gain basic knowledge of digital design can join this course.
GRA360 Course Learning Outcomes
Course Learning Outcomes for GRA360 – Designing a Brand Identity (GRA360) (revised 2019) 1. Understand the Brand Strategy and the branding process
Conceptualize, develop and implement branding strategies that support the corporate business objectives.
2. Apply the brand management theory to brand development
Analyse and evaluate the effectiveness of branding in different contexts, including visual, verbal and digital communication.
3. Develop strategies to influence customer perceptions
GRA360 Course Assessment & Grading Criteria
Course Assessment & Grading Criteria for GRA360 – Designing a Brand Identity (GRA360) Course Assessment and Grading Criteria for GRA 360: Designing a Brand Identity (GRA 360) A variety of assessments have been designed to help students develop skills in different areas of their discipline. These assessments are graded according to the following criteria:
A grade of C or better is required for each GRA 360 assessment.
Grades are awarded according to the following criteria: Content: Students are required to
GRA360 Course Fact Sheet
Course Fact Sheet for GRA360 – Designing a Brand Identity (GRA360)Course Fact Sheet for GRA360 – Designing a Brand Identity (GRA360)Course Fact Sheet for GRA360 – Designing a Brand Identity (GRA360)Course Fact Sheet for GRA360 – Designing a Brand Identity (GRA360)
“Engineering an effective brand identity requires the following elements: • A single name or logo • A tagline • An identity system of symbols and colors to be used consistently in all communications
GRA360 Course Delivery Modes
– Designing a Brand Identity, Course Overview – Designing a Brand Identity (GRA360) – Designing a Brand Identity (GRA360)
Course Delivery Modes for GRA360 – Designing a Brand Identity (GRA360) – Designing a Brand Identity, Course Overview
Select rating Give it 1/5 Give it 2/5 Give it 3/5 Give it 4/5 Give it 5/5 Your rating: None Average: 4.6 ( 8
GRA360 Course Faculty Qualifications
Course Description The module introduces the learner to the concepts of brand identity, and how to conceptualize, design, and develop a brand identity.
Pursuing this course would offer learners an understanding of how brands are designed, developed, and communicated to an audience. It will also cover the design process from the early stages to the final stages of the creation process. Students will learn how to identify key branding elements in order to communicate a unique brand identity through visual representation. They will understand what strategies are available
GRA360 Course Syllabus
Class Syllabus Designing a Brand Identity. To promote the brand, you need to develop a comprehensive brand identity campaign plan that encompasses all aspects of your marketing program, from your logo design through the rest of your marketing collateral.
Discover all publications for Education – UNESCO. The International Network for Educators (INSE) was created in 1998 and since then has become an essential tool for dissemination, exchange and cooperation among educators all around the world.
Ghana is located on the Gulf of Guinea
Suggested GRA360 Course Resources/Books
– Apparel Fashion Design (GRA360) – Branding for Profit and Vision (GRA360) – Business Strategy and Marketing Plan for Fashion Merchandising (GRA360) – Communication Principles in Fashion Design (GRA360) – Creative Problem Solving (GRA360) – Creating the Perfect Collection (GRA360) – Fashion in a Changing World (GRA360) – Global Manufacturing and Supply Chain Management for Apparel & Textile Merchandising (GRA360) – History of Fashion: From Ancient to Contemporary
GRA360 Course Practicum Journal
or Design for the Public (GRA640) CORE COURSE
To be completed before submitting GRA360 Course Practicum Journal and any required attachments.
GRA360 Course Practicum Journal
Core Courses: Design for the Public (GRA640), Creative Problem Solving (GRA400)
Design Studio (GRA640), Portfolio Review, Final Project, and Presentation*
* Grading of final project will be based on complete adherence to APA formatting guidelines and success in design presentation.
Suggested GRA360 Course Resources (Websites, Books, Journal Articles, etc.)
(If you have any questions, please email the course instructor, Maria Zavadil: [email protected])
 Book: “The Visual Culture Reader” – Edited by Steven Heller and Genevieve Bellows (1993) [This book covers the history of visual culture from art through to modern-day advertising]
 Website: VIDA e-publication (www.vida-identity.org) – An online magazine that focuses on identity design and branding
GRA360 Course Project Proposal
Course Project Proposal
1. Overview of the project The intention of this project is to provide students with the opportunity to experience a live design brief on how to create an identity for a real business. This project will require students to work within their group teams on a real business. Students must then present their ideas in order to gain approval from the partner school. There are some constraints that might be imposed on the group, such as time restraints, budgets and materials, but in most cases these should not
GRA360 Course Practicum
, Course Prerequisites. For more information, visit www.openlearn.iad.unimelb.edu.au/gra360
Course Description. Today’s design school students are the future of the profession: in demand, innovative, curious and connected. That’s why this is the first course of its kind – to prepare students to be ready for a world that will increasingly rely on digital design. GRA360 aims to develop creative problem-solving skills and an understanding of the ‘how’ behind design: integrating communication
Related GRA360 Courses
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Exam Question: How do you ensure the uniqueness and utility of a brand? (MCQ) (20 marks)
Final Exam for GRA360 – Designing a Brand Identity (GRA360) 2012.1.10
Exam Question: How do you ensure the uniqueness and utility of a brand? (MCQ) (20 marks)
Midterm exam for GRA360 – Designing a Brand Identity 2012.1.11
Top 100 AI-Generated Questions
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What Should Students Expect to Be Tested from GRA360 Midterm Exam
1. Objective: You will be tested on the mid-term exam. The midterm is 30 minutes long, and contains 20 multiple choice questions. All multiple choice questions are open book, and the student may use any source of outside information in preparation for the exam. You may use a calculator only if it is a financial calculator, but no calculators are allowed during the exam. 2. Evaluation: A minimum grade of C in this course does not automatically guarantee an A in this class
How to Prepare for GRA360 Midterm Exam
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GRA360: Designing a Brand Identity (GRA360)
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This course is designed to help students prepare for the midterm exam, which is worth 10% of your grade.
The midterm will cover all topics listed below and is expected to take around 3 hours to complete.
– Tone of Voice
– Persona Analysis
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– Grade 12
This is the final exam for GRA360 – Designing a Brand Identity (GRA360) – Grade 12. The exam will be held on Thursday, November 14th, 2019 from 11:00AM – 2:00PM.
Please ensure that you have read and understand all of the syllabus in full. There are many requirements to complete this exam successfully.
The grade for this exam will be based on your final submission to the course. All
Top 100 AI-Generated Questions
with Ameya Chittara
How to Get Started With Machine Learning: 6 Best Tools For Beginners (GRA360) with Ameya Chittara
4 Basic Rules for the Intelligent Design of Computer Vision Algorithms (GRA360) with John Fernandes
Welcome to the Forefront of AI in the Enterprise
How to Start a Career in Big Data and Analytics? (GRA360) with Abhishek Dutt
Best Books on Data Science for Beginners & Beyond (GRA360)
What Should Students Expect to Be Tested from GRA360 Final Exam
Which of the following should be included in the design brief?
A brand’s core positioning statement states that ___________ is worth pursuing.
Which of the following is NOT one of the items that should be covered in a brand strategy briefing?
What is considered by marketing professionals as an essential element of a brand image and logo?
How to Prepare for GRA360 Final Exam
This is where we get up to speed and get a solid understanding of what’s expected.
The Analysis: We’re approaching the final week of this course, and we’re almost done with everything. Now it’s time to do the work. This is where you can find any resources you might need to supplement your studying. It’s also where you’ll make sure that all those lectures, assignments, and quizzes you’ve been working on for the last 10 weeks are actually going to be
Final Exam Questions Generated from Top 100 Pages on Bing
by UCIrvine. 1. What is the name of the paper used in this week’s midterm? a. Introduction to Psychology b. Cognitive Psychology c. Developmental Psychology d. Evolutionary Psychology e. Social Psychology 2. A: The study of language and how people express themselves in that language (i.e., its grammar) 3.
BRA420 – Creative Writing (GRA420)
The class will be held on Mondays from 4:30-6:20 p.m
Final Exam Questions Generated from Top 100 Pages on Google
– College of Wooster
This module presents a series of exercises and activities that require you to perform a research project and share the results with an audience. Each week you will select a different theme, which is then discussed by the class.
After participating in this course, you will be able to: (a) Identify the importance of brand identity for organizations; (b) Evaluate the value of different brand perception methods; (c) Perform market research on target audiences for brand perception methods; and (
Week by Week Course Overview
GRA360 Week 1 Description
Week 1 Discussion Post
Due Week 1 and worth 100 points
Review the Brand Identity Template in Appendix B. In this assignment, you will design a new brand identity for a fictitious client.
Create a PowerPoint presentation (3-4 slides) that outlines your design process. The presentation should begin with an introduction to the client and provide background information on the marketing needs of this fictitious client. The presentation should end with an overview of your final brand identity for this fictitious client.
GRA360 Week 1 Outline
*Create a 12-point font, Times New Roman, standard lettering, and double-spacing with one-inch margins. *Indicate page numbers in the upper right-hand corner of each page. *A cover page is not required. Your paper should be three to five pages in length and formatted according to APA style as outlined in the Ashford Writing Center: http://www.academyofwriting.org/writing_center/apa_formatting_guide.asp *Websites are not acceptable sources for this assignment
GRA360 Week 1 Objectives
1. Identify the key aspects of brand identity 2. Describe the role of branding in marketing strategies for organizations 3. Summarize how effective branding helps customers and employees to identify with your company’s products or services 4. Explain the importance of creating a consistent brand experience across all communication channels (ex. advertising, media, web pages, product packaging) 5. Discuss how brands can use multimedia to reach consumers’ needs and behaviors GRA360 Week 2 Objectives for GRA360
GRA360 Week 1 Pre-requisites
Week 1 DQs
Grading Criteria: The grading criteria that will be used for this assignment are based on the grading rubric, which is attached as Appendix A. The goal of this assignment is to allow you to practice the concepts and theories covered in this course and to help you apply these concepts to your own work.
Create a website that showcases some of the key aspects of your brand identity. Your site should include:
A brief overview of your brand identity concept
A description of the
GRA360 Week 1 Duration
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GRA360 Week 1 Learning Outcomes
Week 1 Learning Outcomes for GRA360 – Designing a Brand Identity (GRA360) To purchase this material click below link http://www.uopcoursetutorials.com/gra360-week-1-learning-outcomes-for-gra360-designing-a-brand-identity-gra360/ Contact us at: Email: email@example.com Skype:…
GRA360 Week 1 Assessment & Grading
Click Link Below To Buy: https://hwguiders.com/shop/ GRA360 Week 1 Assessment & Grading for GRA360 – Designing a Brand Identity (GRA360) For more classes visit www.hwguiders.com GRA360 Week 1 Assessment & Grading for GRA360 – Designing a Brand Identity (GRA360) In this assignment, you will assess and grade the
Assignment 1: Annotated Bibliography Annotated Bibliography Due Week 5 and worth 200 points
GRA360 Week 1 Suggested Resources/Books
Required Resources: • Bloom’s Taxonomy Resource (GRA360) 2. Designing a Brand Identity (GRA360) Week 2 Suggested Resources/Books for GRA360 – Brand Identity Workbook (GRA360) Required Resources: • Concept Sketchbook (GRA360) 3. Create a Logo for Your Business (GRA360) Required Resources: • Ideogram (GRA360) • Take Five Logo Combinations and Create a Logo (GRA360)
Please use the following instructions to complete your
GRA360 Week 1 Assignment (20 Questions)
– (Read the instructions carefully before starting). Week 1 Assignment (20 Questions) for GRA360 – Designing a Brand Identity (GRA360) This week, you will be developing your branding identity by researching your target market and determining the specific brand image that will best suit your business. You will also be creating an organization logo to use on all communications of your company and printing a business card as part of this week’s assignment. For each of the questions below, identify a target market segment with
GRA360 Week 1 Assignment Question (20 Questions)
Week 1 Assignment Question (20 Questions) for GRA360 – Designing a Brand Identity (GRA360) Week 1: Assignment #2 – Brand Development
Week 2: Assignment #3 – Brand Architecture and Management
Week 3: Assignment #4 – Creating a Brand Strategy
Week 4: Question #5 – Positioning and Target Audience Analysis
Week 5: Question #6 – Researching the Market and Consumer Profile for Your Product or Service
Week 6: Question
GRA360 Week 1 Discussion 1 (20 Questions)
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GRA360 Week 1 DQ 1 (20 Questions)
for Mid-Term Week 1 DQ 2 (20 Questions) for GRA360 – Designing a Brand Identity (GRA360) for Mid-Term
Week 2 DQ 1 (20 Questions) for GRA360 – Designing a Brand Identity (GRA360) Week 2 DQ 2 (20 Questions) for GRA360 – Designing a Brand Identity (GRA360)
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GRA360 Week 1 Complete Question and Answer
GRA360 Week 1 Discussion 2 (20 Questions)
at University of Phoenix.
Week 1 Discussion 2 (20 Questions) for GRA360 – Designing a Brand Identity for University of Phoenix | Course Assignments
Create a visual identity for a product. Describe the three primary elements of your brand identity.
Using the information from this week’s readings, select three creative strategies to use in your design project. Identify which strategy you will use and justify why you selected it.
Develop an initial concept design that would be suitable for presenting to marketing personnel in your
GRA360 Week 1 DQ 2 (20 Questions)
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GRA360 Week 1 Quiz (20 Questions)
1. What is the brand of a company that produces t-shirts? A. UGG B. Calvin Klein C. Nike D. Levi’s Answer: A View the Powerpoint: https://docs.google.com/presentation/d/1fBUk2B6A0jWBIpfPXUrtKw9Fn-tdkC_r-gxuHGMuPpE/edit?usp=sharing Transcript: What is the brand of a company that produces t-shirts?
GRA360 Week 1 MCQ’s (20 Multiple Choice Questions)
Learning Outcomes: After completing this module, students will be able to: Understand and discuss the design process and how it is applied to brand design. Identify and differentiate between different types of brand elements. Define the key steps in developing a brand identity. Apply appropriate graphic design principles when designing a logo, tagline, color scheme, typography, iconography and other brand elements. Differentiate between traditional and non-traditional methods of brand development. Discuss the benefits of working with an outside designer versus a
GRA360 Week 2 Description
Week 2 Homework Week 2 Homework Instructions Week 2 …
Description for GRA360 – Designing a Brand Identity (GRA360)
Week 2 Homework
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Working on the team project, you are asked to review the brand identity case study for Boeing and provide some advice as to how Boeing should redesign its brand identity. Using your knowledge of the elements of design
GRA360 Week 2 Outline
– Course Tutorial
Instructor: Eslam N. Moustafa
Delivery method: Online
Chapter 1 : Welcome to GRA360 Week 1 Overview for Designing a Brand Identity (GRA360)
Imagine that you are in charge of designing an identity for a fictional bank called “The Bank.” The bank will be affiliated with the fictitious city of New York. You will have the opportunity to interview several people, including The Bank’s CEO, its chief financial officer
GRA360 Week 2 Objectives
Enter the e-mail address of the recipient Add your own personal message:0 of 1,000 characters Submit cancel Thank You, ! The purpose of this Assignment is to use branding elements to create a brand identity. This week you will design a product or service to serve as the foundation for a new business venture. This assignment will provide you with an opportunity to learn about brand management and design and provide you with an opportunity to apply what you have learned in previous semesters. Directions For this assignment,
GRA360 Week 2 Pre-requisites
Week 2 Pre-requisites for GRA360 – Designing a Brand Identity What types of names are used in different cultures? Why do some designers prefer a particular name or word to another? How does one construct a brand identity? This module will prepare you to apply […]
GRA360 Week 2 Quiz (GRA360) Week 2 Quiz Identify several common advertising mistakes. Discuss the multiple steps involved in planning and designing an ad campaign. Describe what elements of an effective ad campaign should be included. This
GRA360 Week 2 Duration
– Duration: 4 hours
– 1.2 ECTS
– Module 4
GRA360 Week 1 Homework 1
GRA360 Week 1 Discussion Question What are the advantages and disadvantages of the current trend in branding? How does a brand differ from a company name?
GRA360 Week 2 Assignment Part A Objectives Two Part B Assignment Introduction Define branding, its history and development. Describe how a brand has evolved into a more complex marketing tool and how it
GRA360 Week 2 Learning Outcomes
View Details GRA360 Week 1 DQ 1 (Graded) What is the Difference Between Your Mobile Web Apps and Your Native Apps? (Graded) View Details GRA360 Week 1 DQ 2 What are Applications and Examples of Web Apps? (Graded) View Details GRA360 Week 2 DQ 1 How Do You Integrate Your Website Into the Social Networking World? (Graded) View Details GRA360 Week 2 DQ 2 What Does It Mean
GRA360 Week 2 Assessment & Grading
-Week 2 Assessment
Week 2 Assessment & Grading for GRA360 – Designing a Brand Identity (GRA360) Week 2 Assignment & Grading for GRA360 Week 3 Assignment & Grading for GRA360 – Creating a Sustainable Marketing Plan (GRA360) Week 3 Assignment & Grading for GRA360 – Using Social Media to Promote Your Business and Increase Sales (GRA360) Week 4 Assignment & Grading for GRA360 – Creating a Business Plan (GRA360
GRA360 Week 2 Suggested Resources/Books
Week 2 Suggested Resources/Books for GRA360 – Designing a Brand Identity (GRA360) Create a mood board using Adobe Photoshop or Illustrator. This is an example of a mood board created with Adobe Photoshop: https://www.behance.net/gallery/27703148/Mood-Board?your_redirect=true In the mood board below, you will create a new image using Adobe Illustrator, and you will use the four elements to create a set of guidelines for your brand identity design. Refer to
GRA360 Week 2 Assignment (20 Questions)
A growing company wants to expand its marketing efforts and seeks help from a branding expert to devise a brand identity that will be recognizable among the many competitors in the industry.
Click on the Assignment Files tab to submit your assignment materials. You may work on this assignment in teams or individually, depending on the group size. Be sure to follow instructions carefully so you can receive full credit for this assignment. If you have questions regarding this assignment, please refer to the “Assignment Overview”
GRA360 Week 2 Assignment Question (20 Questions)
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The goal of this assignment is to develop a brand identity for the Cincy Brand Taproom. The brand identity should be inspired by the Cincinnati and Northern Kentucky area culture, taproom aesthetic, and the Cincy Brand Brewing Co. logo. The elements include logo, typography, color palette, typography, icons (including mascot), logo usage, and a custom icon font.
1. Design one logo that you believe embodies your unique personality as
GRA360 Week 2 Discussion 1 (20 Questions)
2014 – HCA 225 Week 2 Discussion 2 (20 Questions) for GRA360 – Designing a Brand Identity (GRA360) 2014 – HCA 225 Week 3 Discussion Question 1 (20 Questions) for GRA360 – Designing a Brand Identity (GRA360) 2014
The brand identity is the first impression of the brand in the eyes of the customer, so it’s important to choose a logo that will represent your company
GRA360 Week 2 DQ 1 (20 Questions)
– Week 2 DQ 1 (20 Questions) for GRA360 – Designing a Brand Identity (GRA360)
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Select a brand name that you feel will be most successful in marketing the business. Develop an interactive online marketing plan for the company using at least two of the following strategies: industry research, customer research, creative direction, competition analysis, budget planning, and promotions. Provide a rationale for your choice.
Don’t use plagiarized sources. Get Your Custom
GRA360 Week 2 Discussion 2 (20 Questions)
for 2 weeks, read the Discussion 2 guidelines below and answer the questions in an original post. Assignment 2 – Discussion 2 (20 Questions) Due Week 5 and worth 200 points If you have not already done so, you must complete the following tasks before submitting this assignment. Read Chapters Four and Five in The Brand Experience: Designing Your Brand Identity by Michael C. Kramer and Ralph Gaffney. Complete the following tasks: What are design and identity? (p.
GRA360 Week 2 DQ 2 (20 Questions)
Week 2 DQ 2 (20 Questions) for GRA360 – Designing a Brand Identity (GRA360) To purchase this visit here: http://wiseamerican.info/GRACourse/ProductDetails.aspx?ProductID=1544&CategoryID=8&SubCategoryID=3&RegPrice=0.00 Registration is open and will remain open until the start of the course. Contact us at info@w … View more
Gra 260 Week 5 Dq
GRA360 Week 2 Quiz (20 Questions)
for less than $8.99. You will be able to see your score immediately after completing the quiz and I will send you a reply email with the correct answers within 48 hours.
This assignment requires that you use Illustrator CC 2017 or higher and Photoshop CC 2017 or higher to complete this assignment.
Create a new document in Illustrator CC 2017 or higher (or Photoshop CC 2017) with a width of 2000px (or height of
GRA360 Week 2 MCQ’s (20 Multiple Choice Questions)
GRA360 Week 3 Description
For further information about this assignment, please visit: http://www.uopcoursetutorials.com/ GRA360 Week 3 Designing a Brand Identity (GRA360) For more course tutorials visit
http://www.uoptutorial.com/ GRA360 Week 3 DQ 1
GRA360 Week 3 DQ 2
GRA360 Week 4 Individual Assignment Advertising Review (RA300) For further information about this assignment, please visit: http://www.uoptutorial.com/ GRA
GRA360 Week 3 Outline
GRA360 Week 3 Objectives
Due Week 3 and worth 150 points For this assignment, you will analyze an existing brand to determine its unique identity. Brand identity is the primary marketing tool of a company that influences how people view the organization and how they feel about it. Your analysis should include your assessment of the brand’s quality and whether it has a competitive edge in the marketplace. As an example, let us say you are tasked to design a logo for a company named “Soleil Spas.” When you are asked
GRA360 Week 3 Pre-requisites
For more course tutorials visit
Week 1-7 Assignments
1) GRA360 Week 1 Reflection (UOP COURSE)
2) GRA360 Week 2 Reflection (UOP COURSE)
3) GRA360 Week 3 Reflection (UOP COURSE)
4) GRA360 Week 4 Reflection (UOP COURSE)
5) GRA360 Week 5 Reflection (UOP COURSE)
6) GRA360 Week 6 Reflection (U
GRA360 Week 3 Duration
Version 4: 3-3/4 hours This course is to be completed in three (3) weeks or 90 days.
GRA360 Week 2 DQ’s and Assignment (GRA360) Version 4: 3-3/4 hours Complete the following assignment: Read the “Brand Research and Development” article in this week’s Learning Resources. Then, analyze your own brand research data by completing the Analyze Your Own Brand Research Data. Then, develop a recommendation for your