GRA358 Course Introduction

4.0 Credit(s) Hours

Detailed Course Description

In this course, students will develop a digital campaign design that encompasses the various requirements of the integrated digital campaign (IDC). Students will develop an IDC from scratch using Google Analytics and Firebase Platform. The IDC will be designed to target a specific audience, based on demographic data, interests and behaviors. These campaigns will include creative writing, photography and video production with the use of technology such as Google Analytics, Firebase and Adobe Photoshop. The course

GRA358 Course Description

Course Description for GRA358 – Integrated Digital Campaign Design (GRA358)

Course Details This course is part of the Strategic, Creative, and Media Planning M.Ed. degree. In this course you will learn about integrated digital marketing campaign design. You will learn how to create a digital campaign from scratch, conceptualize and develop a concept, prepare assets for the campaign, review a digital project, and analyze the results of the campaign.

Objectives At the end of this course, students will be able to

Universities Offering the GRA358 Course

at University of Southern California

Offered by the Department of Media Arts & Sciences, School of Cinematic Arts, USC. This is the GRA358 course for Integrated Digital Campaign Design (GRA358) at the University of Southern California, through the school’s Master of Fine Arts in Integrated Digital Campaign Design (MFA-CD), which is a two-year, full-time master’s degree program. The objective of the MFA-CD is to prepare students for careers in digital media production. The program

GRA358 Course Outline

– Fall 2014 In this course, students will explore the usage of social media platforms (Facebook, Twitter, etc.) to develop a cohesive message for public relations campaigns that are executed with efficiency and creativity. Emphasis is placed on the role of technology and online tools in creating an integrated communications strategy. Students will be introduced to concepts in information architecture; search engines, keyword optimization; SEO strategies; social bookmarking and syndication; and link building. In addition, this course will examine the use

GRA358 Course Objectives

Course Number: GRA358 Subject Code: GRA360 Course Title: Integrated Digital Campaign Design (GRA358) Recommended Class Schedule and Contact Hours for GRA358 – Integrated Digital Campaign Design (GRA358) Course Number: GRA358 Subject Code: GRA361 Course Title: Integrated Digital Campaign Design (GRA361) Recommended Class Schedule and Contact Hours for GRA361 – Integrated Digital Campaign Design (GRA361)

5 COURSE OUTLINE

Course Outline for GRA358 – Integrated Digital Campaign Design (GRA358)

Note to

GRA358 Course Pre-requisites

Course Credits 2.00 Course Type Course in the Department of Design

Course Description

COURSE DESCRIPTION:

GRA358 will be delivered in an online format. The course aims to introduce students to various tools used by professional designers and how these tools are used in creating visually compelling digital campaigns. Students will learn about the different uses of digital technologies and how they can be applied to specific scenarios, themes and stories that arise from interactions between people and their surroundings. Students will have the opportunity to experiment with a

GRA358 Course Duration & Credits

in 2019-2020: Distance Learning with Academic Session

Accreditation

This course is accredited by University of Sydney, Faculty of Business and Economics.

This course is an example of the type of course offered through the University of Sydney, Faculty of Business and Economics. Find out more here.

Career Outlook & Job Prospects

Find out more about future prospects for graduates from this course.

Graduates are well positioned to work in a range of career areas across the public and private sectors.

GRA358 Course Learning Outcomes

Fall 2015
Course Learning Outcomes for GRA358 – Integrated Digital Campaign Design (GRA358) Fall 2015
Lecture Assignments are prepared by the instructor and assigned according to the following schedule:
1. Weekly Lessons on the “Project Blog” – all submissions are due by 11:59 pm on Sunday, before that week’s lesson.
2. Daily Email Newsletter – Submission due at 11:59 pm on Sunday.
3. Daily Lesson – Instructor will assign a pre

GRA358 Course Assessment & Grading Criteria

The Integrated Digital Campaign Design course builds on the digital design, and strategies for achieving marketing success and excellence. It also covers the art and science of campaign development, which includes developing the structure and process of a campaign that is appropriate for achieving your organization’s goals, objectives, and desired outcomes. The course develops candidates’ skills in a number of areas including planning, managing, and evaluating integrated digital marketing campaigns using digital tools. In this course you will: Learn how to plan an integrated digital campaign.

Learn

GRA358 Course Fact Sheet

– Course Dates and Fees

GRA358 – Integrated Digital Campaign Design (GRA358)

This course examines the process of integrating online, mobile, social and emerging digital technologies into an integrated campaign design. Students will be able to identify the different technology platforms used for communication in a campaign, understand how they work together to convey an overarching message, and develop their own integrated campaigns.

This course can be completed in one year part time or two years full time over 2 terms.

Course Description

The course examines

GRA358 Course Delivery Modes

Online Learning, Full-Time, 4 Weeks Sept-Dec 2016 Semester 1 Week 1 In-Class

GRA358 Course Delivery Modes for GRA358 – Integrated Digital Campaign Design (GRA358) Online Learning, Full-Time, 4 Weeks Sept-Dec 2016 Semester 1 Week 2 Online Learning

GRA358 Course Delivery Modes for GRA358 – Integrated Digital Campaign Design (GRA358) Online Learning, Full-Time, 4 Weeks Sept-Dec 2016 Semester 1 Week 3

GRA358 Course Faculty Qualifications

Course Faculty Qualifications for GRA358 – Integrated Digital Campaign Design (GRA358) The 2017-2018 Course Faculty Qualifications for GRA358 is now available. This document summarizes the qualifications of each course faculty member who has completed this course. You may view the entire document or peruse the following: • The individual faculty members’ names, titles and affiliations

• The subject areas and titles for which they have taught

• A list of previous courses taught by each instructor; including number

GRA358 Course Syllabus

Course Syllabus for GRA358 – Integrated Digital Campaign Design (GRA358) is the first course in the Digital Marketing certificate. In this course, students learn how to use social media platforms such as Facebook, Instagram, LinkedIn, Twitter and others as a tool for digital advertising. The class also covers paid advertising on Google Adwords and Bing Ads.

Credits: 3

Prerequisite: None

Course Outline: Students will learn how to create an integrated digital campaign that incorporates mobile responsive design. Students

Suggested GRA358 Course Resources/Books

Course Schedule – Introduction to Integrated Digital Campaign Design (GRA358) This course is an introduction to the techniques and practices of designing integrated digital campaigns for both traditional and non-traditional organizations. You will learn about a variety of strategies, platforms, methodologies and measurement options for designing and delivering integrated campaigns to maximize success. The course will focus on developing an understanding of how traditional and non-traditional companies approach campaigns and determining which approaches best fit each organization. We will discuss the reasons why campaigns are adopted

GRA358 Course Practicum Journal

Credit Points: 4 Whether your goals are to learn the hows and whys of designing integrated digital campaigns for a specific client, or simply for yourself to learn about the latest in digital marketing tools and strategies, GRA358 is the course for you. Over the course of this semester, students will be introduced to an array of digital marketing tools and strategies by studying a variety of cases from both client and agency perspectives. The culmination of this course will be a highly practical project that will help you take

Suggested GRA358 Course Resources (Websites, Books, Journal Articles, etc.)

Course Readings (All readings are online unless otherwise indicated. Most can be found through our on-line library.) The Online Library: www.lib.unca.edu

Great Websites for Background Research: http://www.unc.edu/~econ/bgref.html

The Library of Congress (Library of Congress) – Electronic Resources: http://www.loc.gov/rr/

American Memory – Social Science Collection: http://memory.loc.gov/

American Indian and Alaska Native Studies (Library of Congress): https://memory

GRA358 Course Project Proposal

Course Project Proposal for GRA358 – Integrated Digital Campaign Design (GRA358) Course Project Proposal for GRA358 – Integrated Digital Campaign Design (GRA358) RFP for Hosting the 2019 SFU Build-a-Thon RFP for Hosting the 2019 SFU Build-a-Thon It’s back! In the past we’ve had themes like ‘fire safety’ or ‘universal design’, but we’re always looking to expand our theme options. This time around, we’re looking for a cool

GRA358 Course Practicum

2.0 CR/NR

This course is for senior undergraduates who have completed (or are enrolled in) one of the following courses: GRA358, GRA358B, or 3.0+1.0 from any of the following programs: Digital Media, Communications Design (CMDC), Web and Interactive Design (WID), Business Design (BUSY), Business Design and Development (BDVD), or Communications Technology (COMM).

Course Number: 1218608

Related GRA358 Courses

at University of California, Berkeley

– Use our online course catalogue to find the classes you want.
– Browse the catalog for a specific class.

Registration Dates

Spring 2018

View course details and enrollment information for GRA358: Integrated Digital Campaign Design (GRA358) at UC Berkeley.

More Courses Like This

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Midterm Exam

• I, the undersigned student certify that I have completed GRA358. • I acknowledge that my work is my own and has not been submitted for credit in another course or as part of another degree. • I understand that this assignment will be graded according to criteria stated in the grading rubric (see page 3). • I understand that if I violate any provision of the University Policy regarding plagiarism or cheating, my grade will be lowered accordingly.
Student Signature:
Date:

What Should Students Expect to Be Tested from GRA358 Midterm Exam

Midterm Examination (Syllabus)

GRADE 14 TOPICS:

1. Introduction to Integrated Digital Campaign Design (GRA358) – The course aims to provide the students with a thorough understanding of the critical components of digital media campaigns and how they interrelate with one another. The course will focus on the planning, implementation, measurement, and evaluation of integrated digital campaigns across multiple platforms.

2. Creating An Integrated Digital Campaign (GRA358) – Students are expected to perform a research project which will

How to Prepare for GRA358 Midterm Exam

at the University of Waterloo in Fall 2020

Please be aware that this course is delivered through a hybrid format. As such, you may need to attend synchronous online sessions (via Zoom) for up to two hours each week.

To register for this course, you must first login into your UWaterloo account. Once logged in, please click here to access the registration page.

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Final Exam

(Gradescope) – Spring 2018

Date: Monday, April 30, 2018

Time: 1:30 pm – 3:00 pm

Location: Room 1500A, College of Information Sciences and Technology Building A (CIST Bldg.), University of North Texas.

Description:

This exam will cover GRA358. This exam is an open book/open note exam. No calculators are allowed for this exam. Please bring a minimum of one page

What Should Students Expect to Be Tested from GRA358 Final Exam

Exam at UNILAB University of Cebu

The first point that students should expect to be tested is the system accessibility. Students must have a clear understanding of what a site is and where they can find resources or information for each module or topic. The teacher will provide students with the required files needed to complete each assignment.

As the final exam is based on design thinking, students should understand the important terms used in the course, such as empathy, user experience, conversion (conversion rate), customer

How to Prepare for GRA358 Final Exam

Course

In this article, we have given a brief summary of how to prepare for GRA358 Final Exam for GRA358 – Integrated Digital Campaign Design (GRA358) Course. Here you can find the links of latest semester exam question papers along with the solutions. You can also find important material for GRA358 Final Exam preparation.

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Week by Week Course Overview

GRA358 Week 1 Description

Week 1 Description for GRA358 – Integrated Digital Campaign Design (GRA358) For more course tutorials visit www.uoptutorial.com GRA358 Week 1 DQ 1 for integrated digital campaign design Discussion Question 1 (for modules 5 and 6) Explain why a digital communications strategy is more important in today’s competitive environment than it was a decade ago. Describe the three components of an integrated digital campaign design. How does the integration of these components affect the communications objectives? Explain how you

GRA358 Week 1 Outline

Description: This is the first of four weekly discussions for the course. The topics are listed in the table below. You must read these topics carefully and use your notes, readings, and assignments to respond to the discussion questions. All of these issues will be discussed in this forum, so please post your answers as you read through the postings from the weekly posts. Discussion Questions: (10 points each) When you think about your target market and how they might respond to a marketing campaign, what can you

GRA358 Week 1 Objectives

GRA358 Week 1 DQ 1 Design for Integrated Digital Campaign Design (Grading Criteria: 80%-100%) What are the eight elements of a digital campaign design? Provide three examples of each element. What is the difference between the six elements and the eight elements? The eight elements include; Focus, which is a guiding question that drives all decision-making; Channels, which is the approach used to reach your audience; Experience, which is how your campaign will be perceived by the consumer;

GRA358 Week 1 Pre-requisites

This preview shows page 1 – 3 out of 4 pages. GRA358 Week 1 Pre-requisites for GRA358 – Integrated Digital Campaign Design (GRA358) Please Read All Rules Below!!!! GRA358 Week 1 Pre-requisites for GRA358 – Integrated Digital Campaign Design (GRA358) Grade Name: Integrated Digital Campaign Design

Instructor: Steve Brandt,

University of Texas at Austin, August 13, 2010

Grading: Performance-Based Course Grades are based on

GRA358 Week 1 Duration

For more course tutorials visit www.uophelp.com GRA358 Week 1 Overview The Introduction to Integrated Digital Campaign Design (GRA358) examines the process of digital marketing in a business environment. GRA358 Week 1 DQ 1 & DQ 2 In this Discussion, you will examine the five phases of the integrated digital campaign design process and analyze how these phases can be used to enhance your own personal practice. You will also consider challenges that arise during each phase and how they may impact your

GRA358 Week 1 Learning Outcomes

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Course Description

Integrated Digital Campaign Design (GRA358) Week 1 Learning Outcomes for GRA358

Integrated Digital Campaign Design (GRA358) Week 1 Assignment Resources

Recommended Resource:

Grading Criteria and Discussion Board Policy

Click the Assignment Files tab to submit your assignment.

Integrating Web Analytics with Digital Marketing – Course Project Proposal

Choose a product or service that you are familiar with. It can be an existing product or a service that you

GRA358 Week 1 Assessment & Grading

Course Material

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PSYC420 Week 3 Learning Team Assignment Social

GRA358 Week 1 Suggested Resources/Books

Week 1 Suggested Resources/Books for GRA358 – Integrated Digital Campaign Design (GRA358) GRA358 Week 1 DQ’s In this module you will use a digital campaign to demonstrate how digital media can be integrated with the print medium. Consider the various elements of an integrated campaign: integration of messaging, audience targeting, creative development, social media marketing and online display advertising. The project should include the following: A final presentation… $5.99

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Week 3 Individual

GRA358 Week 1 Assignment (20 Questions)

Click link below to buy: http://hwcampus.com/shop/ Integrated Digital Campaign Design (GRA358) Week 1 Assignment (20 Questions) For more course tutorials visit www.uophelp.com In this week’s Learning Team Assignment, you will create a two-minute integrated digital campaign. Create an ad that connects people to their peers. You will be expected to explain your creative choices as you create and present your integrated digital campaign. As you create the campaign, take the time to consider how your

GRA358 Week 1 Assignment Question (20 Questions)

for students of the University of Phoenix. a. What would you do to increase participation in the campaign? b. What research information did you collect in order to identify your target audience? c. How would you send your message? d. Give an example of how you might reach your audience via social media, email, or other communication medium.

3) Summary: The purpose of this assignment is to give the student an opportunity to expand on the topics they have covered throughout this course and integrate them into

GRA358 Week 1 Discussion 1 (20 Questions)

at University of Phoenix. [email protected] GRA358 Week 1 Discussion 1 (20 Questions) for GRA358 – Integrated Digital Campaign Design (GRA358) at University of Phoenix. Click Link Below To Purchase http://www.uophelp.com/gra358-week-1-discussion-1-20-questions-for-gra358-integrated-digital-campaign-design-gra358-at-university-of-phoenix GRA

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GRA358 Week 1 Discussion 2 (20 Questions)

Week 1 Discussion 2 (20 Questions) for GRA358 – Integrated Digital Campaign Design (GRA358) is a group work assignment. Each student will have a total of 5 weeks to complete all parts of the discussion. A grade will be assigned per week to ensure all parts of the discussion are completed and posted. GRA358 Week 1 Discussion 2 (20 Questions) Assignments: Discussion 2 (20 Questions) and Readings: Day 1: Game Theory http://www

GRA358 Week 1 DQ 2 (20 Questions)

Week 1 DQ 2 (20 Questions) for GRA358 – Integrated Digital Campaign Design (GRA358) Select

Week 1: Digital Design Week 2: Media Strategy Week 3: Budget & Financials Week 4: Writing an Integrated Marketing Plan Week 5: Evaluation & Innovation

GRA358 Week 1 Quiz (20 Questions)

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GRA358 Week 1 MCQ’s (20 Multiple Choice Questions)

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Each question has two parts, Part A and Part B. Answer all questions in Part A (100 points). Part B (50 points). Write your answers on a separate piece of paper. 1. What are the six components of an integrated digital campaign? 2. What is interactivity and how does it relate to integrated digital campaigns? 3. Discuss three tactics that companies can use to interact with their customers via social

GRA358 Week 2 Description

Week 2 Description for GRA358 – Integrated Digital Campaign Design (GRA358) is rated 4.7 stars by Cram.com members. The weeklong educational experience will begin with a series of webinars, discussion forums and practice projects in which you’ll have the opportunity to develop a fully integrated digital marketing plan for a fictional company, which will include market research, segmentation and segmentation planning, positioning statements and messaging, advertisement creation and placement in various media channels.

Recent Class Questions

ACC505 Week

GRA358 Week 2 Outline

1. Create a four to six slide PowerPoint presentation that includes the following information: A) A brief description of your company, product or service b) Your strategy for effectively targeting these markets (marketing mix elements) c) An overview of your marketing strategies (market segmentation and targeting strategy, strategic position, SWOT analysis) d) A plan for developing the campaign f) Explanation of any unique characteristics of the product or service (example…

GRA358 Week 2 Objectives

Write a 700- to 1,050-word paper in which you develop and implement a marketing campaign based on your company’s integrated digital campaign design. In this assignment, you will: Identify the target market for your product or service. Conduct market research to determine if there are opportunities for improvement in the current marketing program. Evaluate current marketing programs and identify ways to improve the effectiveness of existing programs. Create and implement a comprehensive marketing plan based on your findings in step three. Include an executive summary as

GRA358 Week 2 Pre-requisites

1. Create a 10- to 15-slide Microsoft® PowerPoint® presentation in which you:

a. Research online about digital campaign design.

b. Design and create a digital campaign using the concepts and approaches discussed in this module.

c. Present your final project to the class. Include an introduction and conclusion. The introduction should include a statement of the project’s objectives, findings, conclusions, and recommendations for future research.

2. Write a 350- to 700-word blog post that

GRA358 Week 2 Duration

Individual Assignment

Lecture Notes – Week 2 (Learn More)

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GRA358 Week 1 Individual Assignment Integrated Digital Campaign Design (GRA358) – Learn More

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GRA358 Week 2 Individual Assignment Digital Media Strategy Research (GRA358) – Learn More

Lecture Notes – Week 2 (Learn More)

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GRA358 Week 3

GRA358 Week 2 Learning Outcomes

You will be evaluated on the following: Analyze the connection between the purpose of the design and audience needs Create a visual communication campaign that is consistent with the social media campaign goals, audience needs, and brand purpose Design a social media campaign that will engage an audience Write out a description of your campaign’s action plan, including relevant creative assets (for example, imagery, audio/video files) Explain how you would create and schedule posts in your social media campaigns How to Download : Click Here To Download This Course

GRA358 Week 2 Assessment & Grading

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Week 3 Reading and Understanding of White Papers (GRA384) / Week 3 Reading and Understanding of White Papers (GRA384) Discussion Questions: Read the following white papers. Read them carefully. Then, answer the questions below. WEEK THREE WHITE PAPER White Paper Title: Starting to Think About Your Business In a Changing

GRA358 Week 2 Suggested Resources/Books

Week 2 Suggested Resources/Books for GRA358 Week 2 Discussion Questions (GRA358) Week 1 Suggested Resources/Books for GRA358 Week 1 Discussion Questions (GRA358) Week 4 Discussion Questions (GRA358) Week 3 Discussion Questions (GRA358) Week 2 Discussion Questions (GRA358) Week 1 Discussion Questions (GRA358) Fall Semester Complete the following online discussion forum: Identify an issue that affects your local community. Summarize how the

GRA358 Week 2 Assignment (20 Questions)

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GRA358 Week 2 Assignment Question (20 Questions)

Week 2 Assignment Question (20 Questions) for GRA358 – Integrated Digital Campaign Design (GRA358) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+ GRA358 Week 1 Case Study (U.S. Automobile Manufacturer) (5 Points) For more course tutorials visit www.tutorialrank.com GRA358 Week 1 Case Study (U.S. Automobile Manufacturer) (5 Points) The customer complaint about the vehicle is that it is difficult

GRA358 Week 2 Discussion 1 (20 Questions)

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GRA358 Week 2 DQ 1 (20 Questions)

Week 2 DQ 1 (20 Questions) for GRA358 – Integrated Digital Campaign Design (GRA358) For more course tutorials visit www.academiapress.com GRA358 Week 2 DQ 1 (20 Questions) for GRA358 – Integrated Digital Campaign Design (GRA358) For more course tutorials visit www.academiapress.com Question No. 1 What is the primary reason…

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GRA358 Week 2 MCQ’s (20 Multiple Choice Questions)

This set of Interactive Multiple Choice Questions (MCQs) focuses on “Week 2 MCQ’s (20 Multiple Choice Questions)” and covers topics; Integrated Digital Campaign Design.

Last

GRA358 Week 3 Description

This tutorial provides an overview of the Integrated Digital Campaign Design (IDCD) course and its content. The tutorial includes a description of the IDCD course materials, a discussion of the central concepts and techniques, and an application project that explores how one company used these tools to create a campaign for its business customers. This tutorial is designed to be completed after watching Video 3 on Integrated Digital Campaign De

GRA358 Course Introduction

GRA358 Course Description

Universities Offering the GRA358 Course

GRA358 Course Outline

GRA358 Course Objectives

GRA358 Course Pre-requisites

GRA358 Course Duration & Credits

GRA358 Course Learning Outcomes

GRA358 Course Assessment & Grading Criteria

GRA358 Course Fact Sheet

GRA358 Course Delivery Modes

GRA358 Course Faculty Qualifications

GRA358 Course Syllabus

Suggested GRA358 Course Resources/Books

GRA358 Course Practicum Journal

Suggested GRA358 Course Resources (Websites, Books, Journal Articles, etc.)

GRA358 Course Project Proposal

GRA358 Course Practicum

Related GRA358 Courses

Midterm Exam

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Final Exam

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Week by Week Course Overview

GRA358 Week 1 Description

GRA358 Week 1 Outline

GRA358 Week 1 Objectives

GRA358 Week 1 Pre-requisites

GRA358 Week 1 Duration

GRA358 Week 1 Learning Outcomes

GRA358 Week 1 Assessment & Grading

GRA358 Week 1 Suggested Resources/Books

GRA358 Week 1 Assignment (20 Questions)

GRA358 Week 1 Assignment Question (20 Questions)

GRA358 Week 1 Discussion 1 (20 Questions)

GRA358 Week 1 DQ 1 (20 Questions)

GRA358 Week 1 Discussion 2 (20 Questions)

GRA358 Week 1 DQ 2 (20 Questions)

GRA358 Week 1 Quiz (20 Questions)

GRA358 Week 1 MCQ’s (20 Multiple Choice Questions)

GRA358 Week 2 Description

GRA358 Week 2 Outline

GRA358 Week 2 Objectives

GRA358 Week 2 Pre-requisites

GRA358 Week 2 Duration

GRA358 Week 2 Learning Outcomes

GRA358 Week 2 Assessment & Grading

GRA358 Week 2 Suggested Resources/Books

GRA358 Week 2 Assignment (20 Questions)

GRA358 Week 2 Assignment Question (20 Questions)

GRA358 Week 2 Discussion 1 (20 Questions)

GRA358 Week 2 DQ 1 (20 Questions)

GRA358 Week 2 Discussion 2 (20 Questions)

GRA358 Week 2 DQ 2 (20 Questions)

GRA358 Week 2 Quiz (20 Questions)

GRA358 Week 2 MCQ’s (20 Multiple Choice Questions)

GRA358 Week 3 Description