COM431 Course Introduction

Course Overview: This course is an introduction to the study of organizational branding and its role in the success of organizations. We will focus on how branding strategies influence an organization’s social identity (or how it represents itself) with its stakeholders – customers, investors, employees, community, and competitors. The unit will discuss why companies use branding, why it works, and what makes a successful brand. Through a series of activities and readings, you will be introduced to concepts such as brand equity, strategic positioning,

COM431 Course Description

Organizational Branding Objectives: Discuss the concept of corporate identity. Explain the characteristics of an effective corporate brand. Compare and contrast different marketing strategies for a company’s brand. Apply the branding concept to a given organization. Distinguish between the components of an effective brand. Create a strategy that identifies and develops a brand for a given organization. Assess organizational brands as part of an overall marketing plan for a given organization. Select elements from the various approaches to branding, analyze their appropriateness, and develop

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COM431 Course Outline

– Department of Marketing, Plymouth University

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Syllabus

Week Topic Summary
1 Introduction 1.1 Definition of branding 1.2 Marketing mix and brand management 1.3 Branding research
2 Brand research 2.1 What is a brand? 2.2 What are the components of brand equity? 2.3 The development of brand equity 2.4 Why do some brands succeed

COM431 Course Objectives

This course has the following objectives: Describe and analyze the needs of various stakeholders for an organization’s brand Identify the role of branding in the organizational context Recognize the concept of brand image Describe and analyze corporate images that are developed in relation to organizational branding concepts Apply visual branding techniques to an organization’s brand management

Course Content

Current Events & Current Events Terms – Overview Reviewing current events 1/26 Discussing current events 2/2 Applying current events – Analysis & Visuals & Communication Techniques Today

COM431 Course Pre-requisites

– Spring 2014 (Spring 2015) Fall 2014 Spring 2015 COM431 Assessment Task – Essay (25%) | Class participation (10%) | Case study submission (20%) | Group Presentation/Group Interaction (15%) . Course Coordinator: Dr Grace Wey University of New England

The complete unit pack includes:

1. Introduction to Organizational Branding

2. The Global Customer Journey

3. An Overview of Corporate Social Responsibility

4. Brand Management Process

COM431 Course Duration & Credits

Course Type: Semester Last Update: 10 Feb, 2017

If you are looking for a program that will teach you how to effectively create and deliver impactful brand experiences, then this is the course for you. It will provide you with an in-depth understanding of how to develop effective brand strategies, and will help you to master the art of visual design.

Part of the Diploma in Visual Communication & Design at Camberwell College of Arts (Victoria), this course provides students with an opportunity to

COM431 Course Learning Outcomes

Upon successful completion of this course, student will be able to: 1. Differentiate and explain the role of brand management in society. 2. Identify and explain the various types of branding concepts and strategies used in marketing communications.

3. Describe the nature of market research and its application to the strategic development and positioning of a company’s brand.

4. Analyze and discuss different types of online branding.

5. Apply principles of brand building through positive consumer experiences, public relations programs, advertising,

COM431 Course Assessment & Grading Criteria

Student Name: ___________________________________________ Course Number: _________________ Objectives of the course and what students will be able to do after completing the course: After completing this course, students should be able to define and differentiate between brand awareness and brand loyalty.

Describe the concept of brand ownership. Explain how corporate branding influences the marketing mix. Define consumer-brand relationship and explain how they influence organizational branding. Apply personal branding principles and methods in their organizational role.

What have I learned from this class? 1.

COM431 Course Fact Sheet

Course Description Branding is the process of developing an image or character that appeals to and represents a specific group of people. The brand may be used to make a product appear sophisticated or old fashioned; it may be used for mass marketing or for a more individualized campaign. This course will examine the organizational brands that exist in organizations, their components and how those components are utilized in creating the organization’s image. Students will work through the creation of visual logos, word marks, slogans and taglines as well

COM431 Course Delivery Modes

at USQ Business School. Learn more about program requirements, program options, course descriptions and contact details.

COM431 Course Faculty Qualifications

Course Staff Qualifications for COM431 – Organizational Branding (COM431) Service Offerings for COM431 – Organizational Branding (COM431) 2020 – 2021 Graduate Catalog 2020-2021 Undergraduate and Graduate Catalog HELP 2020-2021 Graduate Catalog

Print-Friendly Page (opens a new window) Add to Portfolio COM323 – Communication Research Prerequisite(s): Permission of the department. This course examines the communication process from a research perspective. The

COM431 Course Syllabus

Course Description This course will provide a comprehensive introduction to the …

COM431 – Organizational Branding – All Assignments

Please complete ALL your assignment due dates for this course. I will mark down any assignments late or missing. See below for my comments on each assignment.

COM431 2017 Assignment 1

Assignment 1

What are some organizational benefits of branding? Why might an organization choose to brand products and services?

Assignment 2

Describe the concept of brand equity and how to calculate

Suggested COM431 Course Resources/Books

In addition to the course textbook, recommended COM431 textbooks include: Willman, L. and Burgess, J. (2002). Branding: The essentials.

Branding: The essentials. Miley, G., Blanden, P., Kappas, A., & Smith, R. (2004). Strategic branding for international marketing (2nd ed.). St. Lucie West Palm Beach, FL: CRC Press.

Strategic branding for international marketing (2nd ed.). St

COM431 Course Practicum Journal

You are to complete the following for this course. The Journal should be 1000 words (approximately 2-3 pages in length). You can use the following format: [Author’s last name] [year of publication] [name of journal]. For example: LeBlanc, J. (2011) LeBlanc, J. (2011) “Title of Article” Journal Title Page Title and Author Information Insert Name of Journal Website: [insert link here] Introduction Check all

Suggested COM431 Course Resources (Websites, Books, Journal Articles, etc.)

Organizational Branding (COM431) Course website with the latest class announcements, readings, class dates and information. https://www.uncc.edu/academics/departments/communication/ courses/com431-organizational-branding- -… The College of Arts and Sciences – Department of Communication Studies – University of Nebraska at Kearney

Website: http://www.uni.edu/cs/writingcenter/

Courses available: 1

Covers: Com105, Com123, Com131, Com132

COM431 Course Project Proposal

Organizational Branding is the process of developing and defining a unique brand image for an organization, which is often referred to as the corporate image (Thornburg & Campbell 2015). The methodological approach that will be used by this project will be grounded theory. There will be two key variables that will be studied in this study. The first variable is to determine what aspects of organizational branding are important for creating a successful branding strategy and implementing it on various levels of organizations. The second variable will

COM431 Course Practicum

course to fulfill all academic requirements for this course. 10% of the grade received from the grade you obtained in your class participation assessment in COM431 (i.e., all quizzes, assignments, and projects combined) will be applied toward your Practicum. The grades earned by students on the Practicum will be averaged together to determine their grade for this assessment.

The following are examples of your graded work that you may use to demonstrate competence in specific areas:

1. Use content from COM431 as the

Related COM431 Courses

is a semester-long course for undergraduates in the College of Communication at the University of Florida. This course teaches students to use a number of different media to convey their messages, including how to create and implement an effective public relations program as well as how to develop and maintain corporate reputation. The course is taught by Dr. Laurie MacFarland.

The CLASS website provides information about the courses that are offered during the fall semester. This site also provides information about courses for spring semester. In addition, this

Midterm Exam

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Sample Decks: Chapter 1 The First Week of School, Chapter 2 What’s in a Name?, Chapter 3 Organizational Communication Process

Sample Decks: Chapter 3: Organizational Communication Process, Chapter 4:

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1. What is the main challenge your company faces? 2. If your company were an insect, what kind of insects would you be? 3. If you were a tool that could only use one word, what word would you choose to describe your purpose? Why? What does this tell us about who you are and how you make decisions?
4. Which type of people does your company attract? Which type of people do they not attract? (See appendix for examples) 5

What Should Students Expect to Be Tested from COM431 Midterm Exam

Course at Saint Joseph University College of Business

3.0-7 hours of active learning time.

6-8 hours of homework, project work, and class participation.

Final Exam

What Students Can Do to Prepare for COM431 Class at Saint Joseph University College of Business

1. Participate in all 12 lectures to prepare for the midterm exam.

2. Read the textbook chapters prior to attending class each week.

3. Attend class sessions prepared with questions and answers about the lecture materials for the

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This is a free online workshop on how to prepare for COM431 Midterm Exam for COM431 – Organizational Branding (COM431) at University of Utah.

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How to build trust in your brand?

Trust in our Brand = Ability to Influence

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www.sherman.edu/ob The Sherman College of Straight Talk® X ® Stephen B. Sherman M.Ed., MBA Chair, Department of Communication Mike L. Johnson Ph.D., CMC Professor, Department of

Final Exam

2016

Question 1: The Cultural Dimension in Organizational Branding is all about the ________ ________ .

Question 2: What are the three types of brand authenticity? Select one.

Question 3: Based on the literature review, what are the three distinct concepts of cultural dimensions? Describe them. Select one.

Question 4: For each of the following statements, please select “1” or “0” to indicate your level of agreement or disagreement with the statement (0

Top 100 AI-Generated Questions

(Spring 2020)

This is a list of the questions that the course instructor, in his/her role as teaching assistant, will ask during a typical session. Each question corresponds to a specific area of research for which the instructor has developed research questions.

1. Formulate an argument or explanation for your topic and key terms in the Introduction section of your paper. 2. Your thesis statement should be clearly stated at the beginning of your paper and provide direction to readers concerning what you will be discussing

What Should Students Expect to Be Tested from COM431 Final Exam

1. Given the image of a company, determine what factors contributed to its branding success. 2. What are the main components of a brand and how can they be used to increase brand loyalty? 3. Give an example of a situation where you had a “branding disaster.” How did you handle it? Be sure to include specific details and experiences from your own life.

*Not all questions will be asked during the final exam

Content will be erased after question is completed.

Sign

How to Prepare for COM431 Final Exam

Assignment

The post Homework-1-com431-final-exam-for-com431-organizational-branding-com431-companies-or-regions-and-corporate-strategies appeared first on Essay Fount.

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Instructor Answers 72.85%
Total 25 question exams taken 1,353
Average exam score 82.05%

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Course Information

Course Category:

Marketing

Course

Final Exam Questions Generated from Top 100 Pages on Google

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Course: Organizational Branding (COM431) 1 A large public company decided to market its products in the developing world. The marketing department, based in Miami, Florida, has been asked to devise a strategy for the brand in Jamaica. This strategy is complex because of two factors: (1) Jamaica is a diverse country with a strong cultural diversity and (2) there are other competing brands competing for Jamaican consumers’ loyalty. Which of the

Week by Week Course Overview

COM431 Week 1 Description

Week 1 Assignment: The Corporate Branding Discussion Questions for the Module

COM431 Organizational Branding Description This discussion question is designed to assist you in your learning as you explore the concepts of branding. The purpose of this discussion is to help you think about the values, beliefs and perceptions that are communicated through your organization’s brand. Imagine that someone comes to your organization and asks what your company stands for? What do you say? You have an answer for the entire organization, but what does one

COM431 Week 1 Outline

Week 1 Outline for COM431 – Organizational Branding (COM431) $ 3.99 Add to cart Details

Description

Author Bio

Reviews (0) Description Branding and brand identity can help you in the long term or in the short term, depending on what you need. For example, branding can help you build trust and loyalty with your customers, but it may take more than just brand awareness to improve customer loyalty. Brand identity can help you in the long term because it

COM431 Week 1 Objectives

For more course tutorials visit www.tutorialrank.com 1. Create a five to seven (5-7) slide Microsoft® PowerPoint® presentation that uses a minimum of two (2) outside resources. The PowerPoint presentation must use the Slides Guidelines to support the content. Please be sure to reference any sources you have used in your presentation with APA style citations for direct quotations and in-text citations for paraphrasing and summarizing. 2. Create a two to three (2-3) page

COM431 Week 1 Pre-requisites

Discussion Question

Resources: “The Hidden Side of Brand Management” (Chapter 1) and “Branding Guidelines” (Chapter 2)

Exercise 2: Read the article “What Does a Brand Actually Mean?” by Garey Fuller and assess your understanding of brand management. Then, discuss what you have learned in this exercise with your peers.

Exercise 3: Read the article, “Brand Strategy Lessons from Apple,” and respond to the questions presented in the article.

Exercise 4:

COM431 Week 1 Duration

(UOP) 2018

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COM431 Week 1 Duration for COM431 – Organizational Branding (COM431) (UOP) 2018

If you have not created an account yet please create an account, it only takes a minute! Once you’ve created your account and logged in to your course page, we will ask you to complete a short quiz. You can take the quiz at any time and then come back to this page to complete the remaining lessons

COM431 Week 1 Learning Outcomes

(UOP Course)

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Video 2 – COM431 Week 1 Individual Assignment Introduction to Branding Paper (UOP Course)

The following is a video that provides background on brand positioning and branding strategies.

Video 3 – COM431 Week 1 Learning Outcomes for COM431 – Organizational Branding (COM431) (UOP Course)

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Video 4 – COM431 Week 2 Learning Outcomes for COM

COM431 Week 1 Assessment & Grading

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A+ Tutorial – The Management Of Change in Organizations (COM431) Click here to download this tutorial:http://hwguiders.com/downloads/the-management-of-change-in-organizations-com431

COM431 Week 1 Suggested Resources/Books

Week 1 Suggested Resources/Books for COM431 – Organizational Branding (COM431) For more classes visit

www.com431.org Introduction to organizational brand management is a learning module that is designed to explore the key concepts of organizational branding. The module is divided into four distinct sections. The first section introduces the concepts of brand equity and corporate strategy, while the second section examines how brands are used to create value for customers, employees, shareholders, competitors and other stakeholders. The third section explores

COM431 Week 1 Assignment (20 Questions)

Week 1 Assignment (20 Questions) for COM431 – Organizational Branding (COM431) For more course tutorials visit www.uophelp.com A dynamic brand is one that is in constant development. Many companies have invested a lot of money into their brands but are not getting the recognition they need. The reason behind this is because the brand is no longer a static piece of the company and it’s important to keep the brand current with new product launches, events, messages and more. As you

COM431 Week 1 Assignment Question (20 Questions)

for

Get a complete solution from our experts in COM431 Organizational Branding on the basis of assignment answers given below:

Question 1. What is the essence of branding? Briefly explain how organizational branding strategies are used to ensure the success of an organization.

Answer: Branding is considered as a process or strategy that helps in creating awareness among customers about the brand’s products and its name. This process also helps in building customer loyalty by creating brand equity among them.

Question 2. According

COM431 Week 1 Discussion 1 (20 Questions)

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COM431 Week 1 DQ 1 (20 Questions)

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COM431 Week 1 DQ 1 (20 Questions)

Assignment Details:

Select a company from the marketing field (I will provide a list of suggested companies to choose from if you are not comfortable with a specific company). Read about their products and then select a product that has been around for some time and is growing in popularity.

You will also need to do some background research on the history of this product. What type of research do you think will be most helpful?

I

COM431 Week 1 Discussion 2 (20 Questions)

Submit your assignment through the Student Success Center. All assignments must be submitted through the Student Success Center.

Week 1 Discussion 2 (20 Questions) for COM431 – Organizational Branding (COM431)

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COM431 Week 1 DQ 2 (20 Questions)

– UOP Course Download Link: http://www.uoptutorial.com/com431-week-1-dq-2-20-questions-for-com431-organizational-branding-com431-c… Description: Write a 1,050 to 1,400-word paper in which you examine the importance of the brand to your organization’s success. For this assignment, review the organizational branding concepts in Chapter 5 of the text and write a 1,050 to 1,400-word paper that

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COM431 Week 1 MCQ’s (20 Multiple Choice Questions)

– Chapter 3: Branding Basics, Marketing Plan and Brand Communication for Fall 2014 in the course, Organizational Branding. For more classes visit www.uophelp.com

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COM431 Week 2 Description

Week 2 Description for COM431 – Organizational Branding (COM431) “Organizational Branding: A Case Study” Please respond to the following in a five to seven page paper (excluding the title and reference pages): As you review this week’s Read more […]

COM1111 WEEK 5 ASSIGNMENT Describe the “Big Picture” of the organization. Choose one or more of the following organizations to describe. For each organization, write a summary paragraph that describes its “big picture” and

COM431 Week 2 Outline

This tutorial was purchased 9 times & rated A+ by student like you. – Page 3

Week 2 Assignment Branding Strategy and Strategic Alliances Due Week 2 and worth 200 points After reviewing Week 1 content, develop a strategy that you would implement to help a brand of your choice (one from the list below) develop a new brand strategy to meet its current business goals and objectives. Provide a brief description of how you would approach this task.

The following list of statements

COM431 Week 2 Objectives

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COM431 WEEK 1 TO 6 Final EXAM This Tutorial contains Following Assignments: COM431 Week

COM431 Week 2 Pre-requisites

Pre-requisites for COM431 – Organizational Branding (COM431) (Student ID: 10393348) | Week 2, Assignment 1 Question/Problem (1) An organization has been bought by a new owner. The new owner wants to keep some of the employees of the old organization. He has also received an offer from an outside consultant to provide him with a competitive adv … Read More »

COM431 Week 2 Duration

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COM431 Week 4 Discussion Question (1) (5 points) Name the ethics area in which you work. Why does it matter? What would an ethical decision look like for you in this area? Is it different from the ethical decision made by the manager of your organization?

COM431 Week 6 Discussion Question (1) (5 points)

COM431 Week 2 Learning Outcomes

Click on the assignment files below to submit your assignments. The paper will be graded based on the following: · Organization Branding Assignment Page (1 of 2) · Organization Branding Assignment Page (2 of 2) Instructions for organization brand assignment Read the organization brand assignment. […]

The University of Oklahoma is committed to fostering an environment that promotes and values diversity. Diversity refers to an individual’s attributes, views, beliefs, behaviors, and experiences that differ from one’s own.

Writing a thesis statement

COM431 Week 2 Assessment & Grading

This tutorial contains 2 papers for assessment. Select TWO (2) of the following. Provide the rationale for your selections. (Please see rubric attached)

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COM431 Week 2 Suggested Resources/Books

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COM431 Organizational Branding

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COM431 Week 2 Assignment (20 Questions)

This Tutorial was purchased 6 times & rated A+ by student like you. com Assignment: Branding Your Organization (COM431) Details: Branding your organization can be a challenging task. Online Course Details; Overview; Module 3: Branding Your Organization; Module 4: Organizational Design and Strategy ; Module 5: Empowerment and Leadership in Diversity; Module 6: Marketing and Branding in the Digital Age; Module 7: Corporate Social Responsibility and Ethics ; Module

COM431 Week 2 Assignment Question (20 Questions)

Organizational Branding; QUESTION 1 – (20 Points) Commodity Brands (which are products and services that cost the same to produce and market) are not brands because: a. Most commodities have low value, and the vast majority of the cost is variable. b. They are not unique in their use to an organization. c. The brand name can be considered as a brand asset on its own, rather than a brand name that can be shared among other brands. d. Product lines

COM431 Week 2 Discussion 1 (20 Questions)

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“Organizational Branding”

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The first seven units in this course have been focused on the interaction between customers and the brand. Unit five – The Role of Marketing in Creating Value – has discussed the key role that marketing

COM431 Week 2 Discussion 2 (20 Questions)

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COM431 Week 2 DQ 2 (20 Questions)

Complete Course

DQ2: Individuals, Brands and Community (10 points)

The discussion topic for this week is Individual’s Brand and Community. Identify the people who are your most influential brands. Explain the relationships between each of these brands.

To successfully complete this discussion you must do the following:

Discuss with your classmates how their own personal brand is related to a community brand or to an individual brand. What is the relationship between their brand and theirs? What about their personal brand is similar to yours?

COM431 Week 2 Quiz (20 Questions)

Week 2 Quiz (20 Questions) for COM431 – Organizational Branding (COM431) $40.00 Add to cart Add to cart Free shipping in the USA. I’m a parent of three young children, and they are like chalk and cheese. On the one hand, we have free range kids who love exploring and are always in motion. But on the other hand, we have a very structured set of rules that both my husband and I must abide by. This is especially true

COM431 Week 2 MCQ’s (20 Multiple Choice Questions)

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COM431 Week 2 MCQ’s (20 Multiple Choice Questions) for COM431 – Organizational Branding (COM431)

Question: A(n) _____ technique is one that focuses on how the target audience perceives the brand.

Answer: consumer behaviour Involves changing customer behavior by creating a new and improved experience in order to fulfill their expectations

Question: _____ refers to the degree to which people are influenced by brands.

Answer: Brand loyalty The

COM431 Week 3 Description

(Link in the Course Files section to the left) This Week’s Resources: Chapter 3, Project Briefing – Complete and submit your project briefing assignment. This will be due at the end of Week 4. Chapter 4, Web-Based Graphic Design Portfolio – Complete and submit your web-based graphic design portfolio assignment. This will be due at the end of Week 5. Chapter 5, Social Media Marketing Plan – Complete and submit your social media marketing plan assignment. This will be due

COM431 Week 3 Outline

(Mark Weeks) – Course Project – New – Internet

COM431 WEEK 3 OUTLINE FOR COM431 – ORGANIZATIONAL BRANDING (COM431) (MARK WEEKS)

Week Three Outline for COM431

Organizational Branding (COM431)

New – Internet

1. What is branding?

2. Why should an organization consider branding?

3. What do brands represent and why are they im