ADV462 Course Introduction
3 Weeks 5 Days Course Overview – This course provides a comprehensive overview of the Advertising Account Executive (AAE) position. The Advanced course will introduce participants to the Ad Sales process, current account executive responsibilities and requirements, reporting strategies, client identification, lead generation, and more. Prerequisites: must be licensed as an AA in the state of New York. This seminar also serves as a prerequisite for meeting the requirements for the Advanced Sales Professional Certificate in Advertising Sales from CUNY Hunter College.
ADV462 Course Description
This seminar will give you an introduction to the marketing field. Learn the basic concepts of marketing, advertising, media planning and buying, and publicity. In addition, you will gain a better understanding of the complexities of media planning and buying by examining specific media types. You will also learn how to analyze situations that may require you to make decisions using research information and how to choose between alternative media methods. You will study different advertising methods such as print, television, radio, outdoor advertising, direct mail advertising and
Universities Offering the ADV462 Course
at University of Florida. It is a Online program offered by University of Florida.
The ADV462 Advertising Account Executive Seminar course is designed to provide students with the advanced skills and training necessary for today’s advertising industry. The course will include topics on developing relationships, managing client expectations, creative development and business planning. Students will be challenged to take an active role in the design of effective sales campaigns and will develop the ability to think through issues in order to find solutions.
ADV462 Advertising Account Executive Seminar Course Offer
ADV462 Course Outline
2013 (PDF)
ADV462 – Course Outline
Course Objectives
This course will cover several advertising concepts to enhance the ability of an Advertising Account Executive to develop, maintain and implement creative concepts that are tailored to meet a client’s goals.
Objectives and Outcomes
• Define concepts in terms of clients’ objectives, which should be clear, unique and specific
• Understand the processes involved in advertising design
• Develop concepts in terms of their relationships to each other and with clients’ business
ADV462 Course Objectives
– Seminar Outline
Seminar Objectives for ADV462 – Advertising Account Executive Seminar (ADV462) Seminar Agenda
SEMINAR OBJECTIVES:
Identify the company’s objectives and strategic plan
Determine the target market of the advertiser
Develop a marketing plan that effectively targets the target market
Prepare to build a relationship with the target audience
Apply strategies to gather more information about your audience
Formulate effective communications for the target audience
Evaluate strategies and techniques used by other advertisers
ADV462 Course Pre-requisites
Module 1: Advertising and the Media (ADV462) Module 2: Measurement and Evaluation (ADV462) Module 3: Planning and Budgeting for Advertising (ADV462) Module 4: Integrated Marketing Communications (ADV462) Module 5: Advertising Agency Operations (ADV462) MODULE 6: MEDIA PLANNING & BUDGETING FOR ADVERTISING Seminar Details Fees ADV462 Seminar Course Information
Admission Requirements
Module Pre-requisites to ADV462 – Advertising Account Executive
ADV462 Course Duration & Credits
Distance Learning Course Provider: University of Phoenix More Information ADV462 – Advertising Account Executive Seminar (ADV462) is a distance learning course offered by University of Phoenix. The duration of the course is 3 weeks and 5 hours. Students enrolled in this program are required to complete 20 hours of online courses in order to earn a certificate. The cost of this course is $275 USD.
This is an entry-level position and many account executives start as full-time employees with a good company. As an
ADV462 Course Learning Outcomes
Learners completing this course may:
Course Learning Outcomes for ADV462 – Advertising Account Executive Seminar (ADV462) Learners completing this course may:
Review and understand the various client roles in the account planning process
Be able to demonstrate, through examples, the different requirements of each role within the account team.
Understand the various steps required within the advertising account planning process from briefing to execution.
Be able to apply basic sales skills and show initiative in achieving objectives
Identify and understand the essential issues
ADV462 Course Assessment & Grading Criteria
Accessible PDF
Advanced Advert
ADV462 Course Fact Sheet
Page 2 of 4
3 1.6 Preparation You are expected to review the course contents and syllabus before coming to the seminar. The following topics are covered during the seminar: Primary research techniques for advertising Account planning Account development Media planning Ad placement Media buying Planning campaigns Evaluation and measurement of effectiveness Aspects of pricing and promotion Advertising formats & media Planning a campaign Reaching target audience Target audiences Acquisition methods Influencer marketing Placement methods Costing Techniques Research methods for new products Customer satisfaction techniques Product
ADV462 Course Delivery Modes
(10 week(s))
Notes: This course is an 80-hour, online seminar. It contains six one-hour seminars with lectures and discussions. Please see the course outline for detailed information.
The 2015 Corporate Communications Benchmarking Survey found that 74% of respondents are using social media for internal communications, while only 4% are using it for corporate communication purposes. Marketing departments often prefer to use social media as a branding tool or to generate buzz around their brand rather than as a means of
ADV462 Course Faculty Qualifications
Course Faculty Qualifications for ADV462 – Advertising Account Executive Seminar (ADV462) Introduction Overview of the course and curriculum; overview of the faculty. The course will be taught by Susan Magliocca, Dianne Lytle, and Tina Mote. Course Content INTRODUCTION Susan Magliocca is a seasoned marketing executive and owner of an agency specializing in account management and strategic planning. Her experience includes work with such clients as Children’s Hospital Los Angeles, Frito-Lay Foods, Procter
ADV462 Course Syllabus
ADV462 is an online course offered by Algonquin College. This course is designed to teach students the fundamental skills needed to become an advertising account executive. Upon completion of this course, students will have a general understanding of: The fundamentals of advertising management including sales planning, budgeting and forecasting
The role of the account executive as it relates to the overall business strategy
How advertising agencies operate within the larger context of businesses in order to provide services
The various communications media available for promotion
How to
Suggested ADV462 Course Resources/Books
– Week 1
The Advertising Agency Seminar Chapter 4
The Advancement of Advertising Seminar Chapter 5
Advancement of Advertising Seminar Chapter 6
ADV462 Course Practicum Journal
Course Prerequisites. I am a high school student, and I have been asked to be in charge of planning our school’s Halloween party. They were all businessmen working in the New York city and each of them was involved in making investment decisions. 4 – Advanced Accounting Principles 2 MC-22L – Foundation of Financial Reporting 2 MC-23L – Intermediate Accounting 2 MC-27L – Intermediate Accounting 1 MC-28L – Capital Markets 2 MC-29L
Suggested ADV462 Course Resources (Websites, Books, Journal Articles, etc.)
(Textbooks, E-Books, Online Lecture Notes, etc.)
This page contains course resources for ADV462 – Advertising Account Executive Seminar. The links below are provided as resources for instructors using the text “Account Executive Seminar” by David T. Jones.
View and download the textbook for this class (pdf).
See a complete list of recommended textbooks.
ADV462 Course Project Proposal
Course Project Proposal for ADV462 – Advertising Account Executive Seminar (ADV462) Course Project Proposal for ADV462 – Advertising Account Executive Seminar (ADV462) Business Plan: Introduction to the Marketing Mix, Business and Marketing Strategy, Integrated Marketing Communications, Pricing and Product Life Cycle Decisions Course Project Proposal for ADV472 – Consumer Behaviour Seminar (ADV472) Marketing Management – Managerial Marketing Problems, Decision-Making Techniques and Strategies Course Project Proposal for ADV473 – Consumer Behaviour Seminar (ADV473) Managing the Budget
ADV462 Course Practicum
The SEMA School ADV462 Course is designed to familiarize you with the fundamentals of selling Advertising, Marketing and Promotional Campaigns for an Automotive Clientele. The SEMA School ADV462 Course is designed to familiarize you with the fundamentals of selling Advertising, Marketing and Promotional Campaigns for an Automotive Clientele. You will learn how to effectively understand the buying process, research your prospects, develop a plan of attack and execute all the details needed to complete your advertising campaign. Course Details:
Related ADV462 Courses
At our ADV462 Advanced Advertising Course, you will learn to create and maintain effective advertising for your clients by utilizing advanced marketing principles, digital media, and traditional print techniques. This ADV462 course covers topics like identifying the potential audience, creating a winning campaign strategy, developing content and media plan, selecting the right design approach, managing production of ideas and executions and evaluating effectiveness of the campaigns. This ADV462 advertising seminar is designed for professionals who have had experience in advertising sales or are interested in learning how to
Midterm Exam
at University of Pennsylvania. Read the course syllabus, supplemental assignments and due dates. Turn in this exam when it is assigned.
Course Units
Unit 1: The Foundation of Advertising Unit 2: Principles of Advertising Unit 3: The Nature of Advertising Unit 4: Commercial Media Advertisements Unit 5: More Types of Advertising Media
Objectives
The goal of this course is to give you a comprehensive view of advertising, including a basic understanding of the nature and scope of advertising
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Kaplan University Spring 2012
Exam #1 (Fall 2007) Study Guide for exam 1 (Fall 2007), pages 82-83. You must be able to recall key information from the outline and the text.
Chapter 3 – The Modern World. Evolution of Advertising in Modern Society. The Industrial Revolution and the rise of advertising.
Marketing for Service Organizations Chapter 5 Advertising, Promotion, and Public Relations in Service Organizations.
CHAPTER 5: Advertising, Promotion, and
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Best Program for the Best ROI on Marketing
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What Should Students Expect to Be Tested from ADV462 Final Exam
at University of Houston
Question
What Should Students Expect to Be Tested from ADV462 Final Exam for ADV462 – Advertising Account Executive Seminar (ADV462) at University of Houston?
Answer to relevant Questions Explain the importance of managing and maintaining marketing communications in today’s marketplace. Why is it important that marketing communication managers utilize a variety of methods for communicating with … Explain how different marketers use different methods for creating brand awareness. What does effective market positioning depend upon? How might market positioning be influenced by the adoption
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at University of Phoenix
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Final Marketing Report (ADV462) Final Marketing Report 1. Given a sample of 10 households in an area where 15% of the households are non-respondents to a survey. You have been asked to conduct a random sample of 100 households to
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Competitor Analysis
Contact a competitor’s CEO, Founder, CMO or Digital Media Manager using email. Send them a brief email introducing yourself and briefly describe what you are looking for (e.g. I’m a marketing expert who is looking to understand how their company utilizes marketing to increase sales via digital media). State that you would be happy to schedule a time for a virtual coffee or meet-up if they are interested in discussing
Week by Week Course Overview
ADV462 Week 1 Description
Week 1 Description for ADV462 – Advertising Account Executive Seminar (ADV462) The objective of this course is to provide students with an understanding of advertising and to develop students’ capabilities in: How to increase market share of a product or service. Understanding the strengths and weaknesses of the agency, client and business environment. How to evaluate advertising media. How to use specific tools to analyze advertising campaign performance. How and when to use promotions, sales promotion and coupons. How to determine how much product placement,
ADV462 Week 1 Outline
– posted in General Discussion: The following outline is provided as an overview of and not a complete guide to advertising account executive seminar. 1. Introduction What is an advertising account executive?
What do they do? What do they want? How can we help them? 2. Major media buyers of the agency
Advertising buyers, managers, account executives
Media sellers on behalf of media agencies (media agencies)
Media owners who work for media companies (media companies)
Other intermediaries who get their revenue
ADV462 Week 1 Objectives
– Advanced Advertising for Business Success View the ADV462 course outline. Week 1: Self Assessment
Week 1: Self Assessment Week 2: Branding and Strategic Planning (ADV462) – Advanced Advertising for Business Success View the ADV462 course outline. Week 2: The Key to Brand Strategy
Week 2: The Key to Brand Strategy Week 3: Media Planning (ADV462) – Advanced Advertising for Business Success View the ADV462 course outline. Week 3: What is
ADV462 Week 1 Pre-requisites
by
Week 1 Pre-requisites for ADV462 – Advertising Account Executive Seminar (ADV462) Read the Marketing Plan on the following website:
http://www.marketingprofs.com/amp/articles/2013/32219/advanced-advertising-account-executive-seminar-marketing-plan-proposal Read the article “The Basics of Advertising” located on page 2 and review it using the following questions.
http://marketingprofs.com/articles/the-basics-of-advertising-what-you-
ADV462 Week 1 Duration
Week 1 DQ 1 – 2
ADV462 Week 1 Duration for ADV462 – Advertising Account Executive Seminar (ADV462) Week 1 DQ 2 -2
Select one ad campaign from any of the following: Apple’s “Think Different” campaign, Coca-Cola’s “Share a Coke” campaign, McDonald’s “Happy Meal,” and Disney’s “Princess” TV spot.
Outline the key features of each ad campaign and discuss why each was selected for marketing consideration
ADV462 Week 1 Learning Outcomes
You will write a response paper on the following: Discuss the following as it relates to your week 1 assignment: · The key elements of an effective ad campaign. · How advertising is used in today’s marketplace. · The sales and marketing challenge advertisers face. Write a 350- to 700-word summary of your response paper, using APA style. Format your paper consistent with APA guidelines. Submit your assignment.
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ADV462 Week 1 Assessment & Grading
Week 1 – Advertisement Writing Skills and Lesson Plan for ADV462 Week 1 – Advertising Account Executive Seminar (ADV462) Part 1
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ADV462 Week 1 Suggested Resources/Books
Week 1 Suggested Resources/Books for ADV462 – Advertising Account Executive Seminar (ADV462) – Class Notes, Textbooks, Course Lecture Notes, and other materials required for this class are posted on the ADV462 Interactive Whiteboard. Please refer to the ADV462 Interactive Whiteboard for Lecture Materials: http://www.youtube.com/watch?v=fidzVdY3T6E&list=PL8A55148AA82F0F2B&index=2 (Links to
ADV462 Week 1 Assignment (20 Questions)
Week 1 Assignment (20 Questions) for ADV462 – Advertising Account Executive Seminar (ADV462) Information and understanding of the different types of advertising and how to utilize them effectively is an essential tool in the business world. This assignment will help you to develop these skills. You will explore the differences between effective, ineffective and noncommittal advertising messages, as well as various advertising techniques that are most effective in persuading your target audience to purchase a product or service. Before you begin this assignment, review
ADV462 Week 1 Assignment Question (20 Questions)
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General Electric (GE) RECENTLY ISSUED INCOME STATEMENT Aug 14, 2015 GM GIC Same Day Cash Friday August 14, 2015 The General Motors Company (GM) is a public company that is traded on the New
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ADV462 Week 1 DQ 1 (20 Questions)
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Week 1 DQ 2 (20 Questions) for ADV462 – Advertising Account Executive Seminar. Week 1 DQ 2 (20 Questions) for ADV462 – Advertising Account Executive Seminar.
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Purpose of the interview Thank you very much for coming today to talk about your job. We hope that the discussion we have with you will help you in deciding whether this is the right place for you or not. We would like to begin by asking you some
ADV462 Week 1 Quiz (20 Questions)
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ADV462 Week 1 MCQ’s (20 Multiple Choice Questions)
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ADV462 Week 2 Description
Week 2 Description for ADV462 – Advertising Account Executive Seminar (ADV462) This assignment contains the following:
• Explain the role of account executives and their responsibilities.
• Describe how a sales force in an agency is created.
• Explain the relationship between clients, agencies and other vendors.
• Demonstrate the importance of client objectives when developing an advertising plan.
• Illustrate the concept of client evaluation when developing an advertising plan. Format your paper consistent with APA guidelines. Submit your assignment to the Dropbox located
ADV462 Week 2 Outline
Complete the following by selecting the best answer from the list: Select one of the following options. Question 1 Which of these is not an example of a current marketing strategy? One that would cost too much for company to implement in order to gain new customers. Two that is a quick and easy way to spread brand awareness. Three using an established brand name as part of the advertising campaign. All three are examples of a current marketing strategy. Question 2 If you received a request to appear on ABC
ADV462 Week 2 Objectives
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ADV462 Week 2 Objectives for ADV462 – Advertising Account Executive Seminar (ADV462)
Complete Video Seminar for ADV462 Week 2 Objectives for Advertising Account Executive Seminar (ADV462) for Only $5.99
On this video seminar, we will watch and discuss an advertisement we have chosen from a TV station’s magazine or newspaper advertisement section.
ADV462 Week 2 Pre-requisites
– Advanced Advertising
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BUS 110 Week 2 Learning Team Assignment Advertisement Presentation (ADV462) – Advanced Advertising
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ADV462 Week 2 Duration
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ADV462 Week 2 Learning Outcomes
Week 2 Assignment
To complete this assignment, follow these steps:
Select an organization in the professional communications industry (such as an advertising agency) for which you have worked and/or interned, and which has made a significant contribution to your academic and career development.
For further details, please refer to the required reading, “Managing Advertising Agencies,” section 3.1 in the Textbook. Also review Chapter 5 in this textbook.
Once you have selected an organization that you would like to write
ADV462 Week 2 Assessment & Grading
Complete the following:
1. Define and discuss the stages in a product development process for an advertising agency.
2. Provide an example of how successful businesses use their web site as a marketing tool.
3. Describe the role of a product manager in any successful business.
4. List three ways that social media has changed marketing for companies like Walmart, Pizza Hut, etc.
5. Identify one company (and its location) which is using a multi-tiered approach to Internet marketing.
6. Identify one
ADV462 Week 2 Suggested Resources/Books
Week 1 Suggested Resources/Books for ADV462 – Introduction to Advertising (ADV462) Week 1 Suggested Readings: * Cornell University Media Relations Center, Cornell University * Harvard Business School Online Communications Course, Harvard Business School (HBS) * The New York Times, National Advertising Division (NAD) * Wall Street Journal, National Advertising Division (NAD) HBS * Techweb.com, Media Advisory Council (MAC), International Advertisers Association (IAA) * The
ADV462 Week 2 Assignment (20 Questions)
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ADV462 Week 2 Assignment Question (20 Questions)
Week 2 Assignment Question (20 Questions) for ADV462 – Advertising Account Executive Seminar (ADV462) Discussion Questions for Week 1 ASSIGNMENT #1 STUDENT QUESTIONS: What characteristics of the advertising agency make it a “fit” for you? Give examples from your life to illustrate what you learned. Some of the characteristics that were most helpful to me in
ATTN: All Students… It is time to be up and running for class. I have attached the syllabus, course outline
ADV462 Week 2 Discussion 1 (20 Questions)
Week 2 Discussion 1
Week 2 Discussion 1 (20 Questions) for ADV462 – Advertising Account Executive Seminar (ADV462) Week 2 Discussion 1 Answers
All Week 2 Discussion 1 assignments and discussions have been submitted.
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ADV462 Week 2 DQ 1 (20 Questions)
– Advanced Advertising Seminar. Week 2 DQ 1 (20 Questions) for ADV462 – Advertising Account Executive Seminar (ADV462) – Advanced Advertising Seminar
This tutorial contains the following: * Chapter 2 – The New Account Executive * Chapter 3 – Sales Funnel and the First Call * Chapter 4 – The Sales Process * Chapter 5 – Building a List of Prospects * Chapter 6 – Branding and Positioning * Chapter 7 – The Search Process * Chapter
ADV462 Week 2 Discussion 2 (20 Questions)
discussion in the ADV462 – Advertising 1/3/2019 · 250+ Free Discussion Questions for a College Class. I’ve included key concepts, activities, and examples to build excitement around the topic. Question: How Does An Advertising Agency Handle The Question Of Controlling The Message? Answer: According to the Advertising Research Foundation’s Annual Survey of Advertising Agencies, 69% of agencies place control of message delivery at the discretion of account executive (55%) or agency manager (14%). Feb
ADV462 Week 2 DQ 2 (20 Questions)
Week 2 DQ 2 (20 Questions) for ADV462 – Advertising Account Executive Seminar (ADV462) Do you need help with your school? Go to http://www.homeworkmarket.com and get assistance from an expert in record keeping. This Week’s Learning Objectives: • Explain the different forms of media and how each media source can be used to reach specific audiences. • Describe how brands utilize strategic advertising planning. • Discuss the relationship between advertising, consumer behavior and culture.
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ADV462 Week 2 Quiz (20 Questions)
Week 2 Quiz (20 Questions) for ADV462 – Advertising Account Executive Seminar (ADV462) Final Paper Assignment (ADV462) Week 7 Quiz (40 Questions) for ADV462 – Advertising Account Executive Seminar (ADV462) Week 7 Quiz (40 Questions) for ADV462 – Advertising Account Executive Seminar (ADV462)
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ADV462 Week 2 MCQ’s (20 Multiple Choice Questions)
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ADV462 Week 3 Description
Description: ADV462 Week 3 Seminar Paper | Course Material | (C) Course Materials for the week of March 19, 2012. If you have purchased a pre-written paper, our expert writers can use the paper you have provided or write a new one based on the following outline: Questions for Discussion: What are the advantages of advertising to an organization? How can advertising affect organizational goals and objectives? How does advertising affect product/service awareness and preference? Why is it important to include media
ADV462 Week 3 Outline
Week 3 Outline for ADV462 – Advertising Account Executive Seminar (ADV462) Due Week 3 and worth 100 points
Discuss