ADV340 Course Introduction
1. Definition of communication planning.2. Objectives of communication planning3. Media planning4. Media mix and media management6. Strategic marketing7. Advertising8. Audience9. Targeting10.Medial media planning11. Conclusion12.Requirements for ADV340 CourseThe student is expected to have knowledge of the following:Media Planning, Media Mix, and Media Management, Advertising Concepts, Audience Development, Targeting, and Marketing Research, Strategic Marketing,Social Network Design and Online Consumer Behaviour
ADV340 Course Description
Note: This course is designed to be a core course in the advertising major and is also required of all students in Advertising. This course introduces planning and implementation of integrated marketing communications strategies that support marketing, advertising, promotion, and public relations goals. Course objectives include the following: Gain an understanding of key theories and principles of planning.
Gain skills to identify the key organizational elements in a successful integrated marketing communications strategy.
Develop skills for monitoring competitive products/services and marketing programs to ensure ongoing effectiveness and efficiency. The
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ADV340 Course Outline
Module code: ADV340 Course title: Advertising Media Planning Module code: ADV340 | Credit value: 6 | Teaching period(s): Semester 1
Module leader(s): Dr Tara De Waele, Associate Professor of Marketing and Associate Dean, Faculty of Business and Law Module co-ordinator: Professor Timo Saksala Information for students: Corequisites:
Prerequisites N/A Corequisites N/A Aims This module aims to provide students with the relevant skills
ADV340 Course Objectives
1. Analyze the major types of advertising, including direct marketing and advertising promotion, and develop a broad concept or theme. 2. Develop an advertising concept that uses the major techniques of the media to address specific objectives or needs. 3. Develop an advertising campaign that is supported by a research study, such as market survey data, competitive analyses, or other primary data sources and appropriate methods of analysis. 4. Develop an ad creative or creative ideas based on criteria developed from the research
ADV340 Course Pre-requisites
Course Synopsis ADV340 course is an advanced course in Advertising Media Planning. The syllabus for ADV340 is as follows: 1. Building and Optimizing an Audience-Based Marketing Strategy
2. Developing Strategic Creative Concepts
3. Setting a Business Strategy
4. Managing Creative Projects
5. Developing a Marketing Plan
6. Managing Advertising Campaigns 7. Evaluating and Optimizing Advertisement Effectiveness 8. Measuring Advertising Performance 9. Measuring the Value of Marketing Communications 10
ADV340 Course Duration & Credits
is 7 months. The course is designed to provide students with an understanding of advertising media planning and execution strategies for both new and existing businesses. The training will cover key advertising media planning concepts, strategies and tactics including account management, creative development, media planning and buying and reporting. Students will learn about the complex buying processes, advertiser buying models, and measurement methods used by media planners in a variety of agencies across print, radio, television, direct mail, and other mediums.
ADV340 Course Learning Outcomes
Program. This is the course learning outcome statement for ADV340 – Advertising Media Planning.
Students learn how to:
Apply the principles of media planning by developing a campaign strategy and creating a media plan, including the rationale and rationale for a media budget
Assess the potential benefits of different types of advertising media based on consumer needs and attitudes, political, cultural, and economic factors
Create a campaign strategy that includes an integrated communication plan that includes various channels in the development of advertising media messages
Choose from a
ADV340 Course Assessment & Grading Criteria
– Course Home
COURSE DESCRIPTION: The purpose of this course is to provide students with an understanding of the role of advertising in a competitive market environment. Students will examine the effectiveness of advertising in achieving business goals and objectives, and study the elements and techniques involved in planning, developing and evaluating advertising campaigns. Emphasis is placed on the implementation of ads from concept through production.
This course will examine the types of media selected for marketing communication activities; analyze how media planners assess media alternatives; understand why media
ADV340 Course Fact Sheet
• At the end of the course, students will have learned:
1. The history of advertising 2. Definition and uses of advertising concepts 3. The four major levels of marketing communications 4. Why to use a specific advertising media 5. How to construct an ad campaign from start to finish • In this course students will learn how to plan an advertising media campaign. Students will create a “campaign” by creating the following: a) A creative brief for each ad
ADV340 Course Delivery Modes
– Research Design (ADV340) – Advertising Media Planning (ADV340) – Research Design (ADV340) Courses Offered in Summer 2018. ADV340 Summer Course Schedule for 2017. Adv340 Week 2 Quiz Answers. This document is an overview of the course and provides links to additional resources and materials to help you with your learning. Topics include: digital theory, media planning, media mix, creative brief, and communication strategy. Menu Close. The MRP serves as a
ADV340 Course Faculty Qualifications
ADV340 is designed to prepare students for the Advanced Advertising Media Planning course in the College of Mass Communication (CMC) Masters program. ADV340 focuses on advertising media planning and is a stand-alone requirement. ADV340 Course Faculty Qualifications for ADV340 – Advertising Media Planning (ADV340) ADV340 is designed to prepare students for the Advanced Advertising Media Planning course in the College of Mass Communication (CMC) Masters program. ADV340 focuses on advertising media planning and is a stand-alone requirement.
ADV340 Course Syllabus
Course Number ADV340 Course Title Advanced Advertising Media Planning (ADV340) Instructor Name Mark S. Chmura, CFE, CPA, Associate Professor of Accountancy
Department: Finance and Insurance Department Website: www.college.purdue.edu/bio/peterk/directory/faculty/ 1 2 3 Purdue University Purdue University Bloomington, IN 47405-1417 Phone:
BUSINESS COURSE OUTLINE COMMUNITY HEALTH AND NUTRITION SPECIALIZATION ACCT
Suggested ADV340 Course Resources/Books
Complete List of Textbooks, Course Resources, and Books for ADV340 – Advertising Media Planning (ADV340) ADV340 Course Description ADV340 Course Outline | ADV340 Syllabus | ADV340 Readings | ADV340 Class Time Schedule | Credits | Class Policies | Schedule of Assignments
The following resources are used in the course:
Ritchie, Thomas A. and Shook, John M., Jr. Advertising Media Planning. 9th ed., Boston: Pearson
ADV340 Course Practicum Journal
View Course 3.0 credits 14 weeks – – This course is designed to introduce students to all aspects of marketing communications planning and implementation, focusing on media planning and buying. Students will complete projects in brand management and planning; social media; direct marketing; mobile; social networks; email and e-communications; PR; advertising; entertainment planning, research and measurement; corporate communications, including reputation management, investor relations, crisis communication and media monitoring. Students will have a variety of assignments that are individually
Suggested ADV340 Course Resources (Websites, Books, Journal Articles, etc.)
There are no suggested course resources for this class.
ADV340 Course Project Proposal
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ADV340 Course Practicum
The course provides students with a thorough understanding of media planning, including the nature and role of media planning. Students are exposed to a range of traditional and online methods of planning and implementing media plans that will be useful in their future careers. The students will also examine the impact of emerging technology on the process of media planning.
ADV341 Fundamentals of Advertising (ADV340) This course provides students with an in-depth study of advertising principles and practices including the context in which they exist, the components of advertising
Related ADV340 Courses
at University of Massachusetts Lowell
ADV340 Advertising Media Planning (3 Credits) – Online Classroom
This course provides students with the opportunity to practice media planning and implementation skills in the advertising environment. The course is designed to provide students with an understanding of the advertising media planning process, which includes developing strategies and budgets for specific target markets, determining appropriate message strategy and media mix, developing sales promotions, selecting print and outdoor media, evaluating market research, creating appropriate landing pages on websites. Students will
at UMass Dartmouth, Spring 2008
TOTAL Points: 100
1. What is an advertising agency?
2. Why do advertising agencies need a product specialist?
3. Describe how a product expert becomes a client of an advertising agency.
4. What are the three main functions of an advertising agency?
5. How does the client’s revenue affect the size of an ad agency? Explain in detail.
6. Describe how marketing research
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What Should Students Expect to Be Tested from ADV340 Midterm Exam
at Radford University
Advertising / Arts and Media Management
How to Prepare for ADV340 Midterm Exam
at university of South Florida
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Unformatted text preview: ADV340 Midterm Exam for ADV340- Advertising Media Planning (ADV340) at University of South Florida Adv. 340 Midterm Exam for ADV340- Advertising Media Planning (ADV340) at University of South Florida Part One Instructions 1. Please choose the best answer for each question below. Any choice that results in more
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What Should Students Expect to Be Tested from ADV340 Final Exam
Final Exam 2 Questions
What are the responsibilities of senior account executives (sas) in the execution of their roles as they relate to team members and clients? Explain with examples. Provide three examples.
1. While in college, I was a member of the executive board for my campus newspaper. In this position, I had to take on a number of client responsibilities including setting client expectations.
a. Client Expectations
b. Interviewing and Recruiting
c. Media Buying
How to Prepare for ADV340 Final Exam
– College of Liberal Arts and Social Sciences, University of Nebraska at Omaha (UNO)
For the final you will write a 5-page paper in the first person. The paper must demonstrate your ability to analyze and assess this type of business advertising in three categories: media objectives, audience, and effectiveness. You will also discuss how these products/services are part of a communication strategy.
Your paper should be approximately 5 pages long and formatted using APA style.
Note: This is not a research paper!
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at University of California, Irvine. [12/10/17 07:38 PM]
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Freud believed that our
Final Exam Questions Generated from Top 100 Pages on Google
This book contains answers to all 100 questions in the online exam for this class. The answer key is included.
In addition, each question is provided with a 30-second description of the question and the answer.
You can use these short descriptions as an instant resource to help you understand the material covered in class.
– INTRODUCTION TO ADVERTISING MEDIA PLANNING
– THE NATURE OF ADVERTISING
– ASSESSMENT AND TARGETING
Week by Week Course Overview
ADV340 Week 1 Description
Week 1 Assignment: Media Planning for an Advertiser Description You have been hired as the marketing manager for a small ad agency. Your agency specializes in strategy and planning for national accounts, but it is currently looking for new business. The agency recently secured a new client; it has been asked to develop a media plan for the new client’s campaign. The client is also interested in other advertising services such as public relations, direct mail, and interactive services. In addition to the following tasks, you are
ADV340 Week 1 Outline
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ADDM371 Week 1 Discussion Question 1 (ADM371) / View the full, formatted essay now! ADM
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ADV340 Week 1 Objectives
For more course tutorials visit www.scribd.com/ADV340 Week 1 – Personal Branding and Social Media Tutorials: www.4shared.com/file/2Qq8TmM0/F3_Adv340-Week_1_Personal.html http://www.readwriteweb.com/archives/… The following is the assignment instructions for this week and has been included as a learning guide for you to review during your assessment process. There are 2 sections of this
ADV340 Week 1 Pre-requisites
week 1 Discussion 1 – Marketing Plan Concepts (ADV340) What are the marketing concepts or theories you learned in college that were most useful? How have they been applied to marketing situations? How will you apply them in your current marketing efforts?
ADV340 Week 2 Discussion – Consumer Behavior (ADV340) week 2 Discussion 1 – Advertising as a Social Norm (ADV340) Which of the three social norms for advertising is the most important for advertisers to consider when designing their campaigns?
ADV340 Week 1 Duration
Overview of Advertising Media Planning (2/2) In this Assignment you will prepare a written summary of the information gained from your Internet research about the following topics: • Advantages of the media mix • Media planning: Publicizing products • Selecting a medium to reach target audiences • Disadvantages of selected media • Communication strategies and their importance Why does it matter? We will write a custom essay sample on ANY TOPIC in Advertising or any similar topic specifically for you Do Not Waste
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ADV340 Week 1 Learning Outcomes
Week 1 DQs Week 1 DQ 1 What are the fundamental and regulatory rules that dictate how a commercial advertiser should manage its advertising? What is the difference between a traditional agency model and a digital agency model?
Week 2 Learning Outcomes for ADV340 – Advertising Media Planning (ADV340) Week 2 DQs Week 2 DQ 1 What is the relationship between your current firm’s marketing objectives, strategic initiatives, and media plans? Why is this relationship important
ADV340 Week 1 Assessment & Grading
Week 1 Assessment & Grading for ADV340 – Advertising Media Planning (ADV340) WEEK 1
ADV340 Week 1 Assessment & Grading for ADV340 – Advertising Media Planning (ADV340) WEEK 1 CLICK HERE TO DOWNLOAD TEST QUESTIONS AND ANSWERS: http://www.homeworkmade.com/product/advertisements-media-planning-adv340-week-1-assessment-and-grading/ ANS: C GRADING RUBRIC FOR HOMEWORK MADE ASSIGNMENTS:
ADV340 Week 1 Suggested Resources/Books
Week 1 Resources/Books for ADV340 – Advertising Media Planning (ADV340) Due Week 1 and worth 200 points Read the following articles: Citing sources properly in APA format can help to build your credibility as a professional writer. Some of the most common errors made by students include not properly citing references in text and failing to properly format in-text citations and references. These errors are important, because they can give the impression that you don’t care about your work. They may also cause
ADV340 Week 1 Assignment (20 Questions)
For more course tutorials visit
(20 Questions) for
ADV340 Week 1 Assignment (20 Questions)
for ADV340 – Advertising Media Planning (ADV340)
Week One Discussion
In this week’s Discussion, you will examine the theory and application of the advertising media planning process. You will also reflect on your own professional development in the field of advertising media planning.
Your post should be a minimum of 200 words.
To ensure quality
ADV340 Week 1 Assignment Question (20 Questions)
Week 1 DQ 1
Week 1 Assignment Question (20 Questions) for ADV340 – Advertising Media Planning (ADV340) Week 1 DQ 2
Week 1 Assignment Question (20 Questions) for ADV340 – Advertising Media Planning (ADV340) Week 1 DQ 3
Week 1 Assignment Question (20 Questions) for ADV340 – Advertising Media Planning (ADV340) Week 1 DQ 4
Week 2 Assignment Question: _______
ADV340 Week 1 Discussion 1 (20 Questions)
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ADV340 Week 1 DQ 1 (20 Questions)
Week 1 DQ 2 (10 Questions) for ADV340 – Advertising Media Planning (ADV340) Week 1 Individual Assignment Advertisement Copywriting Analysis (3 pages; $30) Week 2 DQ 1 (10 Questions) for ADV340 – Advertising Media Planning (ADV340) Week 2 DQ 2 (10 Questions) for ADV340 – Advertising Media Planning (ADV340) Week 3 Individual Assignment Advertisement Pretesting and Optimization Research Plan (6 pages; $50
ADV340 Week 1 Discussion 2 (20 Questions)
Week 1 Discussion 2 (20 Questions) for ADV340 – Advertising Media Planning (ADV340) Week 1 Discussion 2 (20 Questions)
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Reflect on the responsibilities of a professional in the field of advertising media planning
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Justify your choice and provide evidence based on course knowledge
ADV340 Week 1 DQ 2 (20 Questions)
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ADV340 Week 1 Quiz (20 Questions)
Week 1 Quiz (20 Questions) for ADV340 – Advertising Media Planning (ADV340) Submitted by: Danial
ADV340 Week 1 MCQ’s (20 Multiple Choice Questions)
with Solutions Manual and Study Guide
Module 1: Basics of Advertising Communications
Module 2: Media Planning, Buying, and Production
Module 3: Online Marketing and Web Banners
Module 4: Print and Public Relations
Module 5: Radio/TV/Sound Bids & Sponsorship
Module 6: Integrated Media Plans
Module 7: Management of Integrated Media Plans
ADV340 Week 2 Description
Week 2 Discussion Question 1 (2 points) In this discussion you will analyze the advantages and disadvantages of using television to advertise and the advantages and disadvantages of using radio to advertise. After you examine these two media, explain which type of advertising media would be most effective for a particular product or service. Review the chart below for reference. In order to make a decision about which media you should use, it is important to consider all aspects of your campaign. What is the overall objective? This includes
ADV340 Week 2 Outline
Views: 175 Type: Completed Tags: ADV340 Week 2 Outline for ADV340 Advertising Media Planning (ADV340) Describe the following in your own words, and as accurately as possible.
– What is advertising? – How are companies able to advertise their products and services? – Why do people purchase products or services that they believe will make them happy?
– What other variables affect how successful a message is when it is delivered to consumers?
– Why does advertising increase brand recognition for a product or
ADV340 Week 2 Objectives
Week 2 Objectives for ADV340 – Advertising Media Planning (ADV340) Week 2: Assignment: Media Planning and Evaluation (MPE) Assessment. This assignment requires that you identify at least five different media tactics that can be employed to promote your product or service. In addition, you will provide a brief explanation of how the tactics are implemented. You will need to demonstrate your understanding of the elements of the communication mix and how they are used to communicate ideas or messages. For each tactic,
ADV340 Week 2 Pre-requisites
Entire Course – posted in C: UsersUSERNAMEDocumentsUnisa-Teaching and Learning System (T & L) – ADV340 Week 1 Assignment 1 – posted in C: UsersUSERNAMEDocumentsUnisa-Teaching and Learning System (T & L) – ADV340 Week 1 Discussion Question 1 – posted in C: UsersUSERNAMEDocumentsUnisa-Teaching and Learning System (T & L) – ADV340 Week
ADV340 Week 2 Duration
Week 2 DQ 1 Each week you will have a short reading assignment that is designed to reinforce the concepts and key terms discussed in the course materials. In this Discussion, you will respond to two (2) questions: Responding to a post in which you summarize the information and comments of a fellow student(s) is an excellent way to gain some insight into how other students process information and how they think about applying it. The goal of this Discussion is to provide you with an opportunity to
ADV340 Week 2 Learning Outcomes
Complete the Learning Outcomes for ADV340 – Advertising Media Planning: In this week’s unit, you will use the information and activities in your textbook to answer these questions in advance of doing your assignment. Think of this as a mini-quiz so that you can see how well you are doing with the course material.
ADV340 Week 2 Quiz – Introduction to Advertising Media (ADV340) Answer the following questions in order to pass this quiz: What is media planning? The process
ADV340 Week 2 Assessment & Grading
complete the following: For each advertisement listed below, provide a full analysis of the ad and its effectiveness. Be sure to include the following: What was the message or value that you were trying to communicate? If applicable, what was the “call to action” at the end of the commercial? What message is being communicated through this commercial? How does this support your advertising goals? Place each ad in its appropriate location on your paper. Don’t forget to provide your thoughts about the effectiveness of the ads
ADV340 Week 2 Suggested Resources/Books
ADV340 Week 1 Suggested Resources/Books for ADV340 – Advertising Media Planning (ADV340) Your professor has asked you to prepare a media plan for your local newspaper, based on the information you have collected in class. He or she has provided you with the following questions as a guideline: • What are the demographics of the population? • What are the most effective advertising media (i.e., paper, radio, television, direct mail)? • Which medium will be best for this particular audience
ADV340 Week 2 Assignment (20 Questions)
(New) (5), click the GradeSaver link to purchase with credit card. Become a member to gain access to this extra feature. The following questions are due Week 2 for this assignment.
Read ADV340 Week 2 Assignment (20 Questions) for ADV340 – Advertising Media Planning (ADV340) (New) (5).
ADV340 Week 2 Assignment Question (20 Questions)
at DeVry University. Learn more about the solutions for this assignment. 5 Qs, 4 Qs, and 3 Qs) from the McShane (2011) textbook are required to achieve a minimum grade of C (2.0) to be eligible for a passing grade in this course.
Dr. Mark Mullen
This student learned the foundations of advertising media planning, and understood how to apply theories of media planning to various situations involving three types of advertising: media
ADV340 Week 2 Discussion 1 (20 Questions)
Week 2 Discussion 1 (20 Questions) for ADV340 – Advertising Media Planning (ADV340) https://paperap.com/paper-on-adv340-week-2-discussion-1-20-questions-for-adv340-advertising-media-planning/ Copy
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ADV340 Week 2 DQ 1 (20 Questions)
Week 2 DQ 1 (20 Questions) for ADV340 – Advertising Media Planning (ADV340) View the Assignment instructions for this week’s discussion. To prepare for discussion, visit the course website and read the article entitled “Media Planning: A Tool to Meet Audience Needs” available under Resources on the course website. Complete all sections of the assignment instructions in your text. For this week’s discussion, complete each section below. Part A (20 points): Discuss in detail how media planning is
ADV340 Week 2 Discussion 2 (20 Questions)
Week 2 Discussion 2 (20 Questions) for ADV340 – Advertising Media Planning (ADV340) Part 1. Reply
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ADV340 Week 2 DQ 2 (20 Questions)
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ADV340 Week 2 Quiz (20 Questions)
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Week 1 Quiz
Week 1 Quiz
WEEK ONE QUIZ
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ADV340 Week 2 MCQ’s (20 Multiple Choice Questions)
Week 2 MCQ’s (20 Multiple Choice Questions) for
ADV340 Week 1 MCQ’s (20 Multiple Choice Questions) for ADV340 – Advertising Media Planning (ADV340) Week 1 MCQ’s (20 Multiple Choice Questions) for
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ADV340 Week 3 Description
For more classes visit www.uophelp.com The Advertising Media Plan is designed to assist the student in developing a comprehensive marketing plan for a client that includes advertising media plans, sales promotion plans and promotions. The goal of this assignment is to develop an integrated and systematic approach to creating and implementing advertising media plans for an organization or business. For this assignment the student will be responsible for gathering, analyzing and synthesizing data from various sources. Some of the sources include internal documents (i.e., written materials,
ADV340 Week 3 Outline
For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 5 Times, Rating: A+ ADV340 Week 1 DQ 1 (3 pages; Word) What is the first challenge of communicating with an audience? Describe how you would handle this challenge. The first challenge of communicating with an audience is creating a new image for the organization as well as encouraging existing employees to be passionate about the project. The second challenge that I would have is getting the right message out to employees
ADV340 Week 3 Objectives
WEEK 3 OBJECTIVES FOR ADV340-ADVERTISING MEDIA PLANNING (ADV340) What is Advertising? Advertising is the process of getting attention for a product, service or idea. The objective of advertising is to make customers aware of products and services offered by an organization. What are the tools and techniques that advertisers use to get their products noticed? An advertiser may use any of these: * Personal Selling * Sales Promotion * Public Relations * Direct Mail * In-store Promotions – Free Course
ADV340 Week 3 Pre-requisites
– Pre-requisites for ADV340 Week 3 Assignment Media Planning Paper (ADV340) Learning Outcome #1: Research and Analyze Marketing Mix Models and concepts Assignment Due Date: Day 7 [pic] Audience: College students Format: 2-5 pages, APA Style [pic] Learning Outcome #2: Evaluate the strategic marketing plan and positioning of a selected organization using the ten elements of the marketing mix (see rubric attached) Assignment Due Date: Day 9 [pic] Audience
ADV340 Week 3 Duration
ADV340 Week 2 Marketing Mix (MKTG 390) $