supp1 ), 421 – 435 W r i t i n g
QUESTION: Explain the role of intuition in decision making.
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Intuition in cognitive science refers to how information is processed basing on effective, automatic, and personal standards (Malewska, 2015). There are times that the designers of solutions to various issues faced in the world can make some tough and complex decisions that cannot be easily deconstructed rationally. However, Intentional intuition requires a self-knowing attribute.
Intuition helps decision-makers to come up with a solution to a problem with a very short period. Sometimes, jobs such as management involve people and in this case, there are no particular steps that will be used in dealing with people. The rational way of decision making will make it difficult for managers and employees to interact and have a flexible way of communicating (Malewska, 2015). Intuition, however, allows these managers to make decisions as they met with people and in their understanding. Decisions dealing with people are usually made under pressure and hence there is no time sufficient to follow the laid down steps of making decisions as it is in the case of the rational decision-making process.
Decisions that come daily may contain some elements of attitudes, experiences, values, and emotions. These issues will lead to the formation of a lot of information which will take time for one to complete going through to make a decision (Malewska, 2015). It is by drawing directly from the attitudes and experiences that excessive information is cut so as not to delay the decision-making process. In essence, intuition helps simplify very complex situations.
Malewska, K. (2015). Intuition in Decision Making-Theoretical and Empirical Aspects. International Journal of Business and Economic Development (IJBED), 3(3).
Intuition can be defined as a thought process inside the brain resulting in prediction that were based on one’s previous experience. Intuition can also be known as a hunch or a prediction made with their instinct. Leaders in an organization have to make quick and wise decisions where they may ask their trusted collogues for advice. But the most important resource is the intuition within them that they rely the most. Intuition has a significant role in decision making. It can have a negative as well as positive effect on the decision one has made. Once can make a lot of bad decisions with intuition due to the following factors
1. Low Information: With less experience, one can make incorrect decision based on their instincts as they don’t have a lot of information regarding it.
2. Alternatives: Sometimes when one relies too much on intuition, they tend to stop considering other options when presented. This can also lead to bad decision makings and could lead to failures in an organization.
Intuition is important for quick decision-making roles in a fast-paced environment where there is low data available, contradictions or incorrect data. So, leaders have to make decision based on the information that is available and make the best out of it and make a decision. Sometimes emotion can play a huge role in intuitive decision making, but mostly it will lead to incorrect or bad decision that can affect the organization as a whole.
Linn Marie Kolbe, Bart Bossink, & Ard-Pieter de Man. (2019). Contingent use of rational, intuitive and political decision-making in R&D. Management Decision, 58(6), 997–1020. https://doi.org/10.1108/MD-02-2019-0261
Organ, D., & O’Flaherty, B. (2016). Intuitive decision-making and deep level diversity in entrepreneurial ICT teams. Journal of Decision Systems, 25(Supp1), 421–435. https://doi.org/10.1080/12460125.2016.1187406