grading rubricffcba01234no passno passcompetenceproficiencymasterynot submitteddoes B u s i n e s s F i n a n c e
Analyze the right market entry method(s) for a given company for a particular region.
Review the case study above and prepare the necessary document as explained below.
Use the following website as a starting point for research on this project:
Does not identify a market entry method or a country/region for expanding into.
Identifies a specific market entry method strategy for the country/region chosen for the project.
A market entry method is chosen for the particular country or region chosen, and some background information is provided as to why this method is being used.
The market entry method chosen for the country or region for expansion is fully supported with analysis and outside research backing up choice of method that was selected.
Does not discuss three advantages to the market entry method chosen.
Identifies the three advantages for using the chosen market entry method for the country/region chosen.
In discussing the three advantages for the market entry method chosen, provides sound reasoning and explanation as to why this method is being used for RMCF.
The three advantages for the market entry method chosen are fully supported with sound analysis and outside research backing up why this is the best method for RMCF.
Does not identify two disadvantages for the market entry method chosen.
Identifies at least two obstacles to overcome for this market entry method for the chosen country or region.
Describes the two or more obstacles and provides rationale and some outside evidence as to why they will impede the expansion of RCMF, and also describes in some detail what strategies will work to overcome them.
Describes two or more obstacles to overcome for the market entry method, and provides detailed rationale and outside support and research supporting why these will be obstacles, and provides detailed reasoning on what needs to be done to overcome them with outside research supporting strategies to overcome obstacles.
No introduction or conclusion, or very little included in them.
The introduction and conclusion adequately addresses the factors addressed in the body of the report.
The introduction and conclusion are substantial and are comprehensive in reviewing what was covered and to be covered in the report.
The introduction and conclusion are comprehensive, and additionally fold in analysis as to why the student made particular conclusions or chose the points covered in the report.