‘ former brewdog staff accuse craft beer firm B u s i n e s s F i n a n c e

‘ former brewdog staff accuse craft beer firm B u s i n e s s F i n a n c e

Task: As a consultant, report to James Watt on the main problem(s) facing BrewDog, and suggest realistic and relevant solution(s) to this/these based on at least three of the BrewDog-focused materials provided on Canvas with a Reflective Element.

Deadline: 14:00 on 10 Dec

Submission: Uploaded to Canvas (Guidance Link) (Links to an external site.)

Your summative assessment for the module is an individual consultant’s report to James Watt on what you think is/are the main problem(s) facing BrewDog, and to suggest realistic and relevant solutions to these. You are again, free to diagnose whatever issue or issues you think are the main problems affecting BrewDog with relevant evidence, and to design your own evidence-based, realistic and relevant solutions to the issue(s) you have identified. Your analysis must be based on at least three of the BrewDog-related materials discussed in class / posted on Canvas, and must be supported by good quality research evidence.

Case study materials:

To fully answer the question, you’re advised to consider:

  • What harm is being caused to BrewDog by this problem/these problems?
  • Which research evidence, theories, or concepts from the module help you understand the roots of the problem(s)?
  • Which research evidence, theories, or concepts from the module support your solution(s)?

SELF REFLECTION – does not count towards word count.

Your reflective component is a reflection on your contribution to your team, and what you feel you could have done better to support your team. You might consider what role you took in the team, and how/whether this led to good outcomes for the team. You could consider the issues that the team encountered while preparing the presentation, and think about your role in causing or mitigating these problems, using a recognised reflective model such as Gibbs’ Reflective Cycle.

Above all, consider what you could do better, or differently, next time to improve your team’s performance and why you think this will make a difference – what evidence can you provide that suggests your plans for improvement will work? Present this part as a table at the end of your report.