following environmental trends may affect decision making regarding social media B u s i n e s s F i n a n c e

following environmental trends may affect decision making regarding social media B u s i n e s s F i n a n c e

use online research to make the paper. use apa format for anything you use.

This semester you will complete a Social Media Marketing Plan for a national company. To view the complete Social Media Marketing Plan Outline that will be turned in at the end of the semester go to the “Course Home” Tab.

For the plan use an Arial font with bold headers in 14-pt type and body copy in 12-pt type. Use the APA format writing style. You will be required to turn in a cover page and reference page for every section.

Section 1- The following are the components you will be responsible to deliver for the 1st section.

Cover Page

  • Include company logo
  • Your name & section
  • Due date

1.0 Situation Analysis

  • Brief paragraph (2-3 sentences) explaining what the reader will see in this section.

1.1 Brief Company History – 1/2 page about the company.

1.1.1 Corporate Policies & Procedures for Social Media-Is the company ready for social

media activities? What procedures and policies are in place?

1.2 Competition-Who are the company’s competitors? What social media activities are

they using? How is social media incorporated into their marketing strategy?

1.2.3 Environmental Key Trends-Explain how each of the following environmental trends

may affect decision making regarding social media: 1) Social; 2)Cultural;

3)Legal & Regulatory; 4)Political; 5)Economic; 6)Technological

2.0-Corporate Objectives for Social Media-What does the company expect to accomplish through social media marketing?

2.1 Promotional Objectives-What are the company’s promotional objectives as they relate to social

media?

3.0-Target Market Analysis-Which segments were selected to target with social media activities?

3.1 Segmentation- What are the relevant characteristics of the segments when it comes to

demographic, psychographic, and behavior that is useful in planning social media marketing.

3.2 Media Habits-What are the “traditional” media habits and social media habits of the segments.

Reference Page – Correctly formatted according to APA style.

here is the outline (this was posted in two different ways so i included both)

1.0 Situation Analysis

  • Brief paragraph (2-3 sentences) explaining what the reader will see in this section.

1.1 Brief Company History – 1/2 page about the company.

1.1.1 Corporate Policies & Procedures for Social Media-Is the company ready for social media activities? What procedures and policies are in place?

1.2 Competition-Who are the company’s competitors? What social media activities are they using? How is social media incorporated into their marketing strategy?

1.2.3 Environmental Key Trends-Explain how each of the following environmental trends may affect decision making regarding social media:1) Social; 2)Cultural; 3)Legal & Regulatory; 4)Political; 5)Economic; 6)Technological

2.0-Corporate Objectives for Social Media-What does the company expect to accomplish through social media marketing?

2.1 Promotional Objectives-What are the company’s promotional objectives as they relate to social media?

3.0-Target Market Analysis-Which segments were selected to target with social media activities?

3.1 Segmentation- What are the relevant characteristics of the segments when it comes to demographics, psychographic, and behavior that is useful in planning social media marketing.

3.2 Media Habits-What are the “traditional” media habits and social media habits of the segments.