conclusive program performance metrics B u s i n e s s F i n a n c e
Critical Analysis Exercises(Two@ 15%each): You will be responsible for submitting twoindividual criticalanalyses of a problem or opportunity described in an article or case postedon Canvas.Critical analysis reportsmust be a maximumof threepages in length; only the first threepages will beread and evaluated by the instructor. You will identify the problem or opportunityand discuss a viable solution based on your analysis of the case. The general structure of all critical analyses:1.Describe the business situation, including the macro–environmental and micro–environmental conditions facing the organization.2.Develop the problem statement: the opportunity or threat facing the organization.3.What three alternative strategies and programs would you consider to deal with the opportunity or threat to the organization?Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.4.Recommend one or more of the alternatives you have identified. Inform the reader of your reasons for these recommendations.5.Describe tracking metrics to determine whether your recommended strategies and programs are effective. Be sure to include both intermediate and conclusive metrics to guide management’s redirection of ineffective strategies.6.Summarize what you have learned from your critical analysis.NOTE: The first critical analysis of the semester will be in two parts: abulleted outline of the proposed report (value 5 points), and, following the instructor’s approval of the outline, a final written report with a maximum length of three pages (10 points). The initial outline will include all of the elements of the complete critical analysis: 1.Macro–environmental and micro–environmental issues.2.Concise problem statement.3.Alternative strategies andprograms.4.Recommended solutions.5.Intermediate and conclusive program performance metrics.
You are encouraged to do external research on the industryor the company as a context for your analysis. In–text source citations and a comprehensive list of References formatted to APA standardsarerequired. Your report must include the focal reading (our article) plus at least three references in addition to the original article. Wikipedia is not a reputable source.