commonly spelled incorrectly include :- behaviour B u s i n e s s F i n a n c e
A 3500 word academic essay to debate a topic around PR theory within a practical context.
You have a choice of questions. Your essay title should clearly state the question you choose.
Question 1“CSR reports are simply owned media used as propaganda.” Discuss this statement by critically reviewing and comparing at least two recent (2018 onwards) CSR reports of your choice.
Question 2 “Customers are the most important public to a commercial organisation in 2020″. Using theories, models and concepts from the module, discuss how far you agree with this statement. Your answer should use contemporary examples to support your views.
Assessment Guidance Notes•Recent or contemporary is understood to mean from 2018 onwards.
You may of course use historical examples as context for comparison, but your essay must include recent examples as the main context.•Please answer this question in the form of an essay in continuous prose (ie. no sub-headings, but do use paragraphs).
•You must source and Harvard reference all quotations that you use, and please try to include the different theories and definitions that we have discussed in the module.
•This essay questions are designed to check your understanding of the material covered in the MCH8065 module – although you may draw upon resources from other modules you are studying.
•This is a Masters level essay, so we expect to Analyse, Evaluate and Critically Engage with the different theories and NOT just describe.•Your work should be in 12 point type on 1.5 line spacing, and please use an English UK spellcheck, and then proof read your work carefully. Key words which are commonly spelled incorrectly include:– behaviour; programme; specialise etc
The word limit for this assessment (excluding the bibliography) is 3500 words, (you are allowed to be between 3325 and 3675 words without penalty) and a word count MUST be included.•If you go under or over the word count above, you will be deducted 5 marks•
The word limit for this assessment (excluding the bibliography) is 3500 words, (you are allowed to be between 3325 and 3675 words without penalty) and a word count MUST be included.•If you go under or over the word count above, you will be deducted 5 marks