COM452 Course Introduction
Description The purpose of this course is to provide students with the necessary skills and knowledge in planning a public relations campaign. This course is designed to teach students how to work with an agency or consulting firm to develop, implement, and evaluate a public relations campaign. The main objectives of this course are as follows: (1) to provide students with the necessary skills in developing a public relations campaign, (2) to demonstrate how an existing client’s public relations needs can be satisfied by implementing a successful public relations
COM452 Course Description
Social Media. This is a closed online course (COC) and requires a student to be enrolled in this course for at least one semester. (This COC is for courses that are scheduled to have classroom attendance, such as COM402, COM403, COMP 430, etc.). Typically this COC consists of 15-20 hours of self-paced work and assignments that contribute toward the required grade for this COC. Course Title: Public Relations Campaign Planning Seminar; Course Number: COM452
Universities Offering the COM452 Course
Other Resources for COM452 – Public Relations Campaign Planning Seminar (Capstone)
About this section
In this seminar, students will acquire knowledge and skills in the area of strategic communications, public relations campaign planning, and analysis. Students will gain an understanding of the strategic and tactical components required to create an effective public relations campaign. Students will gain hands-on experience in the use of market research techniques and analyze social media data to understand consumer behavior.
Students will learn how to plan and execute a multi-channel marketing communication
COM452 Course Outline
Course Description Public relations is the art of using communication to influence a publics perception of an organization and its products or services. PR is also called corporate communications, advertising, public affairs, marketing communications, and media relations. The main objective of this course is to provide students with an understanding of planning, designing, implementing and evaluating PR campaigns in order to meet public relation objectives. The course will focus on planning strategies that can be used by the agency or firm to successfully achieve their organizational objectives. The course
COM452 Course Objectives
1 1. What is a Public Relations Campaign? A public relations campaign is a set of interrelated elements designed to build an organization or cause by informing the public through one or more methods. It should be produced with the same sense of urgency and attention to detail as a marketing campaign.
2 2. Public Relations Campaigns are Strategic Thinking PR campaigns are formed around strategic thinking that seeks to influence the behavior of individuals, groups, and organizations in ways that support an organizations goals.
COM452 Course Pre-requisites
Courses Com 452: Public Relations Campaign Planning Seminar (Capstone) Students take the following course in Spring semester. This is the final course that will be offered for the BBA degree in Public Relations. Prerequisites: None Course Description: In this course, students are introduced to and begin planning a campaign for a real client. The course is designed to introduce students to public relations campaign planning and give them practical experience using PR campaign management tools. It also serves as an introduction to public relations theory and
COM452 Course Duration & Credits
– This course is an advanced seminar, which will prepare students to develop and execute a public relations campaign to advance a cause or issue important to their client organizations or communities. Coursework includes basic social media communications; group dynamics and organizational politics; data analysis, management and presentation; crisis communication planning and implementation; building relationships and networking for advocacy; media relations. View Courses Add to Cart
COM451 Course Duration & Credits for COM451 – Public Relations Campaign Planning Seminar (Capstone) (COM451)
COM452 Course Learning Outcomes
The course assessment will assess students’ knowledge, skills and abilities in the following areas: – Communicate effectively with audiences via multiple communication channels – Plan and execute effective public relations campaigns in a variety of contexts – Evaluate public relations campaigns against relevant ethical, legal and social frameworks Introduction to Critical Theory This course examines three important concepts that can be used to understand how we as individuals shape our experience of the world. They include: Subjectivity; Personal identity and Agency. Students will critically examine their own subjectivities as
COM452 Course Assessment & Grading Criteria
1. The seminars in COM452 will take place from 12:00 pm to 4:00 pm on the following dates. You are responsible for attending the class sessions that fit into your schedule, and you must register for each session separately using the online scheduling tool available at http://www.cc.uga.edu/teaching/schedule.php. On the website, click on “Schedule” in the upper right hand corner and then select your course from the drop down list. Complete and submit
COM452 Course Fact Sheet
Faculty: Dr. John Kozak Office: Business Administration Bldg. 509 Phone: (585) 275-3405 Office Hours: Monday, Tuesday, and Thursday 9am-11am and by appointment
Course Offered: Fall 2016 INSTRUCTOR Dr. John Kozak Office: Business Administration Bldg. 509 Email: firstname.lastname@example.org Phone: (585) 275-3405 Office Hours: Monday, Tuesday,
COM452 Course Delivery Modes
Course Title: COM452 Course Delivery Modes for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452) Course Number: COM452 – F2 This course is offered in the following modes of delivery: Semester 1, 2017-2018
Semester 2, 2017-2018 Prerequisite(s): Junior standing and completion of all pre-requisites for the major. This course is a core course in communication studies. Students will learn to identify and develop
COM452 Course Faculty Qualifications
COM452 Course Faculty Qualifications for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452) Course Faculty Qualifications for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452) Exam Item 1. 3 hrs
Exam Item 2. 30 min
Exam Item 3. 30 min
Examination Details: The final examination is worth 100% of the course grade and will be administered during the first week of class, in class
COM452 Course Syllabus
– Course Home Page
COM452 Public Relations Campaign Planning Seminar (Capstone) COM452 School of Communication
– This course provides students with the opportunity to apply what they have learned in the capstone seminar in the context of a practical, semester-long public relations campaign. Students will be guided through the project planning process by using several case studies as well as preparing an integrated marketing plan for their own client. Students will work with a faculty mentor on their integrated marketing plan and prepare a paper analyzing their clients
Suggested COM452 Course Resources/Books
Additional Resources 1) Social Media Integration – Public Relations Campaign Planning Seminar (Capstone) (COM452)
2) Website Evaluation & Design (COM452)
3) Website Evaluation & Design (COM452)
4) Website Evaluation & Design (COM452)
5) Website Evaluation & Design (COM452)
6) Website Evaluation & Design (COM452)
COM452 Course Practicum Journal
Submitted to: Dr. Jennifer T. Green, Ph.D.
COM452 Academic Year: 2016-2017 Submitted by: Anjali Devi Dikshit
Lecturer/Professor: Dr. Jennifer T. Green
Course Name: COM452 Course Practicum Journal for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452)
Course Instructor: Dr. Jennifer T. Green
Course Type & Credit Hours:
Regular Semester Credits:
Suggested COM452 Course Resources (Websites, Books, Journal Articles, etc.)
Public Relations Campaign Planning Seminar (Capstone) (COM452) Seminar Outline 1. Determine What to Do and Why (45 minutes) 2. Develop a Project Plan for Public Relations Campaign Planning (35 minutes) 3. Select a Component of the Planned Communication (10 minutes) 4. Create a Strategy for Implementation and Evaluation of Campaign (20 minutes) 5. Monitor, Analyze, and Critique the Evaluation Results of the Campaign (25 minutes)
6. Participate in
COM452 Course Project Proposal
STUDENT NAME: _______________________ COURSE: _____________ SEMESTER: _____________
DUE DATE: ________________________ Project Proposal Your project proposal will outline your plan for your final public relations project. You must provide the following information to complete this proposal. Please use the following format and include the required elements. Thank you! PROJECT PROPOSAL GUIDELINES PROJECT TITLE _______________________________________________________________PROJECT BENEFITS ______________________________________________________________PROJECT PURPOSE/OBJECTIVE ______________________________________________________________PROJECT HUMAN RESOURCES
COM452 Course Practicum
– 3.0 credits Pre-reqs: COM452; PRSS101; PRSS108; or consent of instructor Prerequisites: Consent of instructor Course Description: This course is a capstone experience in which students will be introduced to the public relations world and have an opportunity to plan, develop, implement and evaluate a public relations campaign. In this experiential class, students will apply the theory and principles learned throughout the COM452 course. The final project will be developed through planning and
Related COM452 Courses
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Masters Degrees Online
Exam 1. During the midterm exam you will read and answer questions about the following: • Proctorial Guidelines • The Use of Social Media in Public Relations Campaign Planning • The Need for Communication Management in Public Relations Campaign Planning • The Importance of Managing & Facilitating Collaborative, Interdisciplinary Teams in the Public Relations Campaign Planning Process • Other topics relevant to your course work that you want to discuss with your professor. 9 – Leadership and Management (COM-451) Question 1. Strategic management
Top 100 AI-Generated Questions
| UMass Amherst
Home » Majors & Programs » Communications »
A study of the strategies and techniques of public relations professionals in the creation and implementation of public relations campaigns. The course will cover media relations, crisis management, internal communications, social media, brand management, advertising, and new media.
PSYC 321 or PSYC 322 with a minimum grade of C- or ESSP 201
What Should Students Expect to Be Tested from COM452 Midterm Exam
1. Read Chapter 1 of the textbook and answer the following questions:
2. Why is the press release important?
3. What are the 4 key elements to a successful public relations campaign?
4. What is a strategic communication plan and how is it different from a traditional communications plan?
5. What are the important areas of crisis management?
6. How do you prepare your clients for their PR campaigns? What should they expect to be tested from this exam for this
How to Prepare for COM452 Midterm Exam
– Course Home Page – University of California, San Diego
Course Home Page – University of California, San Diego
COM452: Public Relations Campaign Planning Seminar (Capstone)
This course is the capstone course for the Public Relations undergraduate major and it provides students with the opportunity to apply their knowledge and skills acquired during the courses they have taken. The project will be a written campaign planning seminar report that will combine public relations theory and practice and its application to develop
Midterm Exam Questions Generated from Top 100 Pages on Bing
with Answers (Solved)
Questions from previous exams are used as reference only. They will not be graded.
Midterm Exam Questions Generated from Top 100 Pages on Google
– Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. com 452 midterm answers
Guide to Doing a Midterm (for Com 452) – University of Maryland, College Park Understanding the Conceptual Framework
This is a list of websites that provide resources for AP exams in the United States and Canada. Some are primarily devoted to the High School curriculum and others are broadly useful to all students.
The following documents were produced by various
Campus: WAC-Los Angeles
Department: Communication and Media Studies
Credit Hours: 3.00
Term/Semester: Fall 2017.
Course Type: Coursework
This course is designed to provide students with an understanding of the practice of public relations, and the fundamental concepts underlying it. Students will understand how to effectively communicate a client’s message in a way that can persuade audiences.
Top 100 AI-Generated Questions
What Should Students Expect to Be Tested from COM452 Final Exam
at Walden University?
COM452 Final Exam | COM452 Public Relations Campaign Planning Seminar (Capstone) | COM452 Public Relations Campaign Planning Seminar (Capstone) Course Notes | Cram
1. The instructor will provide the course syllabus and other materials for the course.
2. Students are responsible for completing all assignments. All work is to be submitted via Turnitin or Blackboard by the due date, as indicated in the syllabus.
3. Students are required to maintain communication with instructors
How to Prepare for COM452 Final Exam
at University of Hawaii – West Oahu.
I went into this class knowing nothing about public relations, and I left with a much better understanding. The instructors did a great job explaining things, and had an active learning environment.
You will learn more in this class than what you would learn on the job. Very informative!
The course was very interesting. It covered a lot of subjects in such a short amount of time. The professor made sure that we understood the material before moving on to
Final Exam Questions Generated from Top 100 Pages on Bing
Final Exam. But what is the point of a PR campaign if it doesn’t include an in depth analysis to determine the targets for reaching out to? Is there even one…?
CHOOSE A GREAT QUOTE FROM YOUR RESEARCH ABOUT PUBLIC RELATIONS TO START OF YOUR PR CAMPAIGN . 2. Cite at least three (3) credible sources of information and data. 3.
Campaign planning is an integral part of public relations, and it’s important to do so strategically and in
Final Exam Questions Generated from Top 100 Pages on Google
Students should not rely on the answer to this question as their only source of information for preparing their final exam. In addition, you are expected to use sources outside of this course.
All current and future students of public relations will be educated in the concepts, techniques, and strategies involved in making strategic decisions and plans for achieving goals in a public relations campaign.
– Students will apply knowledge of marketing research methods and techniques to generate new ideas for effective public relations campaigns.
Week by Week Course Overview
COM452 Week 1 Description
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www.uophelp.com (Capstone) – COM452 Week 1 Description for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452)
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COM 452 Week 1
Description for COM 452 – Public Relations Campaign Planning Seminar (Capstone)
(UNIT I: PR Campaign Planning)
This is a week 1 discussion of the public relations campaign planning process. This week’s lecture focuses
COM452 Week 1 Outline
For more course tutorials visit www.uophelp.com In this assignment, you will be asked to conduct a basic public relations campaign planning seminar. You will be asked to discuss the roles of the strategic communications manager, the public relations specialist and a communications strategist. By the end of this assignment, you should have an understanding of how a communications strategist (specifically one who has experience in brand management) fits into a PR campaign planning process. 1. As part of your paper, review and apply the
COM452 Week 1 Objectives
– Description: Week 1: Prepare a public relations campaign for a company, agency, or media organization. Planning is the process of developing and implementing a communication plan that meets specified goals. A campaign is created by first defining the business goals and objectives, then creating a comprehensive strategy for how to achieve those goals. (Capstone) (COM452) – Total pages: 2 (Capstone) (COM452) – Company Name: Website URL: http://www.ted.com/ (
COM452 Week 1 Pre-requisites
Strategic Management Assignment- COM 452
Strategic Management Assignment- COM 452
Your task is to complete the Strategic Management Assignment for COM 452. The assignment is worth 20% of your course grade. The assignment involves you to undertake a strategic management problem for a large organization and develop an appropriate marketing strategy in response to that problem, including formulating an appropriate action plan for implementation.
Your assignment must be submitted through the Black
COM452 Week 1 Duration
Click Link Below To Buy: https://hwguiders.com/downloads/com452-week-1-duration-for-com452-public-relations-campaign-planning-seminar-com452/ Or Visit www.hwguiders.com Product Description: This activity will help you develop the skills needed to complete a public relations campaign planning seminar. This is an individual project, and not an entire class activity. First, you will research information to prepare your group for this activity. You will then complete a plan for the final
COM452 Week 1 Learning Outcomes
In this assignment, you will complete a public relations campaign planning seminar. You will identify your organization’s mission, define the target audience, select the primary message, and develop the communication plan. Prepare to engage in meaningful discussion with your instructor about these topics and how they relate to your own organization.
COM452 Week 1 Learning Outcomes for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452)
In this assignment, you will complete a public relations campaign planning seminar. You will
COM452 Week 1 Assessment & Grading
1. Public relations campaigns tend to be long-term and complex, which is why they are so costly. What are the advantages and disadvantages of public relations campaigns as compared to internal communications? Cite specific examples to support your response. Cite specific examples of successful and unsuccessful public relations campaigns.
COM452 Week 1 Learning Team Assignment Social Media Writing Plan (COM452) Student’s Name: ________________________________________ Student ID: _________________ Course: _________________ Instructor: _____________________________________________
COM452 Week 1 Suggested Resources/Books
All the suggested resources can be found in the appropriate sections of the textbook. To view the lecture slides for this week, please click here. Chapter 8: Corporate Social Responsibility and Public Relations In preparation for this week’s lecture, review Chapter 8 in your text: Suggested Readings on Corporate Social Responsibility (available at: http://www.barnesandnoble.com/w/corporate-social-responsibility-mark-lubitz/1121967713). Chapter 8 is an overview
COM452 Week 1 Assignment (20 Questions)
For more classes visit www.com452completecourse.com
COM452 Week 1 Assignment (20 Questions) for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452)
For more classes visit
Figure 1. Interactive timeline diagram for the next 3 to 5 years. The internet has changed the way marketing professionals communicate with their audiences.
* Are there things that should be considered as part of the analysis process?
* What are the three
COM452 Week 1 Assignment Question (20 Questions)
at Online Course Shark Tank
A. Some factors to consider are who your target audience is, what their interests and needs are, how the campaign will be promoted (i.e., online, television, radio or print), etc. For the first part of this assignment, you need to make sure that you have made a list of three potential clients in your industry and a strategy for how your organization can reach them. Your list should include:
• Company name
COM452 Week 1 Discussion 1 (20 Questions)
for only $11.99! For more course tutorials visit www.uophelp.com Unit I: Developing an Audience Analysis (10 Questions) This assessment task asks you to read a series of articles and briefs from different sources and then compare the content, style and structure of each piece. Choose one of the articles or briefs below, and write a summary of its main points that identifies how the article is similar or different to other examples in this unit. Using the readings as a guide, create
COM452 Week 1 DQ 1 (20 Questions)
For more course tutorials visit www.uophelp.com DQ 1: Apply the elements of planning to a public relations campaign (500 words minimum) DQ 2: Select an organization that you would like to plan a public relations campaign for (either a nonprofit, social service agency, government entity, or private company) and conduct research on their current marketing efforts. Use your research to determine how they might improve their brand through a public relations campaign. You can use the Internet or your library.
COM452 Week 1 Discussion 2 (20 Questions)
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COM452 Week 1 DQ 2 (20 Questions)
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COM452 Week 1 Quiz (20 Questions)
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Com452 Week 4 Individual Assignment Test Answers
$9.99 Add to Cart Product Details COM452 Week 4 Individual Assignment Test Answers Review the following scenarios and questions. Write your answers in the spaces provided on the answer sheet below: Scenario 1: A local newspaper produces a list of persons that are, or have been
COM452 Week 1 MCQ’s (20 Multiple Choice Questions)
Homework, page 1 of 4. You need to register with the site before you can post messages, upload images and videos. The issue is your choice – “smoke weed or die” – and you have one week to decide. This procedure is intended to: (1) determine that all systems in place are being used properly; and (2) increase system functionality through integration of new tools. Action Plan For Business Management Essay; Action Plan For Business Management Essay. It is expected that
COM452 Week 2 Description
Click Link Below To Buy: https://hwguiders.com/shop/com-452-week-2-description-for-com452-public-relations-campaign-planning-seminar-com452/ COM 452 Week 2 Description for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452) Public Relations Campaign Planning Seminar Week 2 Overview of Public Relations Campaign Planning Course Objectives At the conclusion of this course, students will be able to: Identify the importance of planning a successful public relations campaign
COM452 Week 2 Outline
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COM452 Week 2 Objectives
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COM452 Week 2 Pre-requisites
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In Week 1 of this course, you learned the concept of public relations campaign planning and its use in a real-life situation. In Week 2, you will plan a social media campaign for a non-profit organization. The goal of this project is to provide you with the necessary experience to conduct an effective public relations campaign.
Review the following
COM452 Week 2 Duration
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COM452 Week 3 CheckPoint Document a Brand Rebranding Seminar (Capstone) (COM452) Current price: $ 2.99 View Details
COM452 Week 4 CheckPoint Global Citizenship in Public Relations Campaign Planning Seminar (Capstone) (COM452) Current price: $ 2.99 View Details
COM452 Week 5 CheckPoint Public Relations Campaign Management Seminar (Capstone) (COM452) Current price
COM452 Week 2 Learning Outcomes
For more course tutorials visit www.uophelp.comFor more class tutorials visitwww.uophelp.com Assignment 2: Public Relations Campaign Planning Seminar (Capstone) (COM452) COM452 Week 2 Learning Outcomes for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452) Create a public relations campaign planning seminar. Your seminar should include at least five elements: developing a proposal outline, making initial appointments with stakeholders, creating and reviewing the media strategy, creating press releases
COM452 Week 2 Assessment & Grading
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COM452 Week 2 Suggested Resources/Books
Complete the following questions: 1. Why is the campaign planned? 2. What is the purpose of this campaign? 3. What media resources will be used? 4. What should be included in the plan?
COM452 Week 3 Discussion Question – Characterization for Your Novel COM452 Week 3 Discussion Question – Characterization for Your Novel Complete the following questions: Are there any literary devices that you can use to help you understand your character better? How do these literary devices affect
COM452 Week 2 Assignment (20 Questions)
for 3.0 credits 20 Questions
This is a tutorial assignment and will take approximately 15 minutes to complete.
Assignment #2 Instructions
Read the Case Study in Chapter 1 of your text, “The Anatomy of Public Relations Campaign Planning” and answer the questions below.
1. What is the purpose of public relations?
2. Why do public relations consultants need to be educated about the importance of integrating public relations with other areas in a company?
3. Describe an example when a consultant
COM452 Week 2 Assignment Question (20 Questions)
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COM452 Week 2 Assignment Question (20 Questions) for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452)
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This tutorial contains 20 multiple-choice questions that test your knowledge of the course material. Each question has four possible answers. When you select an answer, the system displays the corresponding grade for each question.
COM452 Week 2 Discussion 1 (20 Questions)
For more course tutorials visit www.uophelp.com The goal of this discussion is to provide you with an opportunity to reflect on the outcome of the Public Relations Campaign Planning Seminar, develop a plan for implementing what you have learned in the program, and discuss your evaluation of this seminar as well as the resources you used. I encourage you to use any research tools that are available to you, including peer-reviewed journals, relevant business and academic sources, Internet searches, books, or any other appropriate source that you
COM452 Week 2 DQ 1 (20 Questions)
For more course tutorials visit www.uophelp.com A Public Relations campaign planning seminar has been designed to assist students in building a comprehensive strategic communications plan that will create positive public relations for their organization. In this seminar you will develop a comprehensive communications plan for the year 2005, the year of your graduation from the University of Phoenix and culminating with the presentation of your final report to your sponsoring organization. To complete this assignment you must: Be able to explain why you feel a public relations campaign is
COM452 Week 2 Discussion 2 (20 Questions)
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COM452 Week 1 Discussion 2 (20 Questions) for COM452 – Public Relations Campaign Planning Seminar (Capstone) (COM452) from $12.99 by Assignment Market
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COM452 Week 2 DQ 2 (20 Questions)
1. The public relations campaign planning workshop is an opportunity for participants to interact with the faculty and classmates about the direction of a corporate PR campaign, including market research, media planning, advertising selection and placement, crisis management and issue management. Participants will be asked to discuss their ideas and experiences in each of these areas throughout this seminar. This will allow them to get an overview of the issues involved in this important decision making process as well as gain valuable insight into how firms plan for and execute complex PR
COM452 Week 2 Quiz (20 Questions)
at DeVry University . In this course you will be preparing for the semester project where you will create a public relations campaign plan for a fictional company.
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COM452 Week 2 MCQ’s (20 Multiple Choice Questions)
You are a public relations manager responsible for planning and executing a strategic marketing campaign to promote your company’s brand and products. Public relations managers work in conjunction with both internal and external stakeholders to develop campaigns that are aligned with the needs of their companies. In this seminar, you will complete 20 multiple choice questions that will prepare you for the final paper in this course, titled “Complimentary Marketing Campaigns.” You must score at least 75% on these 20 MCQ’s. Each question