750 words possible references country data B u s i n e s s F i n a n c e

750 words possible references country data B u s i n e s s F i n a n c e

Either using your current organization or an organization of your choice, assume the role of the strategic marketing manager. Choose the organization carefully, because you will be using it as the example in all of your Individual Projects. This course is comprised of a series of Individual Project assignments that will contribute to a Key Assignment submission at the end of the course.

Week 1: Introduction and Suggested Market

Your chief executive officer (CEO) has made the decision to expand the organization to an international market. She has asked that you identify a region or country that would be ideal for the organization. Based on the product that the organization offers, choose a region to recommend for global expansion. Construct a business letter to your CEO containing the following information:

  • A rationale for the chosen country or region
  • A discussion of its current economy and the impact that this economy will have on the organization’s global strategy
  • A discussion of the market for your product within this region and its impact on the organization’s global strategy
  • A discussion of the culture within the region and its impact on the organization’s global strategy
  • APA Format
  • Deliverable Length: 1,250–1,750 words Possible References Country Data. Global Finance.
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