750 words possible references country data B u s i n e s s F i n a n c e
Either using your current organization or an organization of your choice, assume the role of the strategic marketing manager. Choose the organization carefully, because you will be using it as the example in all of your Individual Projects. This course is comprised of a series of Individual Project assignments that will contribute to a Key Assignment submission at the end of the course.
Week 1: Introduction and Suggested Market
Your chief executive officer (CEO) has made the decision to expand the organization to an international market. She has asked that you identify a region or country that would be ideal for the organization. Based on the product that the organization offers, choose a region to recommend for global expansion. Construct a business letter to your CEO containing the following information: