0 ptsmechanicsprofessional quality visual aids B u s i n e s s F i n a n c e

0 ptsmechanicsprofessional quality visual aids B u s i n e s s F i n a n c e

Read the materials recommended under Readings & Media and to prepare a presentation on the development and applications (and possibly case studies) of JTBD which you will present

Books

Ulwick, A. W. (2016) Jobs to be done. Strategyn. https://jobs-to-be-done-book.com/ (Links to an external site.)

Articles

Bouty, L. (2017, December 3). Marketing canvas – job to be done.
https://laurentbouty.com/blog/2017/marketing-canvas-job-to-be-done (Links to an external site.)

Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016, September). Know your customers’ “jobs to be done”. Harvard Business Review.

Strategym (n.d.). Growing Microsoft’s software assurance business.

Turner, N. (2017). Using jobs-to-be-done to design better user experiences.
http:// class=”screenreader-only”> (Links to an external site.)

Ulwick, A. W. (n.d.). The jobs-to-be-done needs framework. Strategyn.

Videos (3)

What is Jobs to be Done

Tony Ulwick Explaining JTBD

Understanding the Job

Presentation Rubric

Presentation Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeOverall Quality

60.0 to >54.0 pts

Exemplary

Develops a complete and thorough analysis that expresses understanding and mastery of the topic (100%)

54.0 to >42.0 pts

Proficient

Develops an analysis that suggests topic was comprehended (90%)

42.0 to >0.0 pts

Needs Improvement

Develops an analysis but with some gaps in organization and detail (70%)

0.0 pts

Not Evident

Analysis is incomplete and/or fails to provide demonstrating an understanding of the topic (0%)

60.0 pts

This criterion is linked to a Learning OutcomeCritical Thinking

20.0 to >18.0 pts

Exemplary

Provides logic/reasoning/references to support opinion; elaborates with details based on personal experience and reading of secondary source material (100%)

18.0 to >14.0 pts

Proficient

Draws informed conclusions that are justified with evidence from reference material (90%)

14.0 to >0.0 pts

Needs Improvement

Logical conclusions are stated but lack support in the form of examples and evidence based on reference sources (70%)

0.0 pts

Not Evident

Does not draw logical conclusions; provides no details or logical support (0%)

20.0 pts

This criterion is linked to a Learning OutcomeMechanics

20.0 pts

Mechanics

Professional quality visual aids/slides; Good grammar; minimal to no spelling errors; generally well prepared and communicated in a professional manner (100%)

18.0 pts

Proficient

Generally well-prepared in a professional manner but with some typographical, spelling, grammatical, and/or referencing errors that do not harm comprehension (90%)

14.0 pts

Needs Improvement

May contain grammatical, spelling, typographical, and/or referencing errors, so as to interfere somewhat with comprehension (70%)

0.0 pts

Not Evident

Grammatical, spelling, typographical, and/or referencing errors are significant (0%)

20.0 pts

Total Points: 100.0